Most Clicked 4A's SmartBrief Stories


1. Former McCann exec talks "Mad Men" finale and more

4A's SmartBrief | May 22, 2015

Former McCann Erickson executive Greg Birbil discusses the final episode of "Mad Men," Coca-Cola, computers, creativity and more in this interview. "I just think computers are not good for creative people. They're a finishing-up tool, not the instrument to help you create," he says. Vulture (05/20)


2. W+K campaign for KFC stars Darrell Hammond as Colonel Sanders

4A's SmartBrief | May 20, 2015

Wieden+Kennedy's first campaign for KFC celebrates the brand's 75th anniversary by featuring former "Saturday Night Live" star Darrell Hammond as Colonel Sanders. The quirky spots feature the Colonel coming to grips with modern life, singing off-beat tunes and declaring "I'm back, America." The push also includes digital, social media and in-store experiences. Adweek (05/19) CNNMoney (05/19)


3. What agencies need to know about young staffers and turnover

4A's SmartBrief | May 21, 2015

Millennial agency staffers explain why their generation might feel the need to switch companies more often, including the fact it can be hard to progress by sticking around an agency for long. "Instead of bracing for job hopping (which is inevitable), agencies should place more effort on creating an environment that gives their young employees opportunities that they can't get anywhere else," said an anonymous 24-year-old strategist. Digiday.com (05/21)


4. What's the difference between producers and project managers?

4A's SmartBrief | May 20, 2015

Agencies often see producers and product managers as similar roles, but the "mindset" of a producer is more likely to lead to great work, writes Michelle Kinsman of Digitas Health. Producers take more risks and "measure their own success by the quality of the end deliverable," whereas project managers can sometimes be too focused on finishing the job on time and under budget, Kinsman writes. Adweek (05/19)


5. GoDaddy to search for worldwide brand agency

4A's SmartBrief | May 21, 2015

GoDaddy is searching for a worldwide brand agency and it's reportedly uncertain whether North American agency of record Barton F. Graf 9000 will take part in the review. "The criteria are that agencies have global scale, that they have a presence doing brand advertising in multiple markets ... and that they understand our brand and our mission," said Chief Marketing Officer Phil Bienert, who was named to the position in March. Advertising Age (free access for SmartBrief readers) (05/21)


6. McDonald's is airing a unique TV ad every weekday for a month

4A's SmartBrief | May 19, 2015

McDonald's is promoting its limited edition sirloin burger in "Daily Lovin' Reminder" TV spots, with a unique ad to be aired every weekday for 31 days. That kind of campaign is normally only seen on digital, but the fast food retailer kept costs down by filming all 25 ads in one day, using the same background. "We're looking for new and innovative ways to approach traditional media, particularly TV," said Vice President of Marketing Joel Yashinsky. Advertising Age (free access for SmartBrief readers) (05/18)


7. A N.Y. shop combined its work space with a designer store

4A's SmartBrief | May 19, 2015

Ming Utility and Entertainment Group set up its office in a Manhattan storefront, and in addition to its workspace, also created a connected shop that sells designer goods created by the agency. The result, called The Store, has a gallery feel that encourages passersby to come in and interact with the agency. "Ming is in touch with the emotional side," said co-founder Linus Karlsson. "That's why we wanted to be in a storefront -- so we could meet people who are coming in and browsing and buying stuff." Digiday.com (05/19)


8. E-commerce is a growing revenue source for digital shops

4A's SmartBrief | May 19, 2015

Digital agencies such as Razorfish and Isobar are experiencing an uptick in business related to brands' e-commerce programs. The packaged-good sector is particularly active, with e-commerce global sales expected to exceed $3 trillion in the next five years, according to Cindy Chen, global head of e-commerce at Mondelez. Advertising Age (free access for SmartBrief readers) (05/18)


9. Pizza Hut ad warns about the dangers of the selfie stick

4A's SmartBrief | May 21, 2015

Pizza Hut is warning consumers about "selfie-stick abuse" in a spot from Shareability that mocks selfies and advertises the 2-foot-long Big Flavor Dipper pizza. "Pizza Hut is a smart brand. The goal of this video is to start a conversation, not beat people over the head with a product message," said Tim Staples, Shareability's co-founder. Adweek (05/20)


10. How Google is battling digital ad fraud

4A's SmartBrief | May 20, 2015

Google has a team of more than 100 people dedicated to fighting ad fraud, which by one estimate will result in $6.3 billion in losses this year. This article details some of what Google is up against and how it plans to succeed. "Sharing our point of view and our stance on it, our level of investment, is something that we think will help the rest of the industry along," said Google's Neal Mohan. Advertising Age (free access for SmartBrief readers) (05/18)




Sign up for 4A's SmartBrief



Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart. Learn more