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Fred Armisen interrupts people's lives in W+K ads for Heineken

4A's SmartBrief | Jul 22, 2014

Comedian Fred Armisen calls a pay phone to see who will pick up in a video for Heineken, the beginning a series of "social experiment" ads for the brand from Wieden+Kennedy, New York. The videos reflect the Heineken "brand point of view ... that in order to progress, you need to go beyond your comfort zone," said Nuno Teles, chief marketing officer at Heineken USA. Advertising Age (free access for SmartBrief readers) (07/21)


Neil Patrick Harris is the new face of Heineken Light

4A's SmartBrief | Jul 17, 2014

A-B InBev is reviewing its U.S. media account

4A's SmartBrief | Jul 21, 2014

"Share a Coke" campaign is getting consumers talking

4A's SmartBrief | Jul 16, 2014

Samsung unveils final spot in World Cup campaign

4A's SmartBrief | Jul 16, 2014

Pizza Hut moves creative from McGarryBowen to Deutsch

4A's SmartBrief | Jul 18, 2014

Kraft CMO: The agency-of-record model is still beneficial

4A's SmartBrief | Jul 17, 2014

Honda ad pokes fun at Latino marketing cliches

4A's SmartBrief | Jul 21, 2014

Pfizer tackles FOGO -- the fear of getting old

4A's SmartBrief | Jul 16, 2014

Target creates Web series starring YouTube celebrities

4A's SmartBrief | Jul 21, 2014


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N.Y. Seminar: Develop a Mobile Strategy

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4A's Talent@2030 Adds Centro Founder to Lineup

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