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Orangetheory gets its TV debut, backed up by digital

4A's SmartBrief | Jan 11, 2017

Orangetheory Fitness has debuted its first TV ads from The Tombras Group in a bid to "take the brand to the masses," the agency's Dooley Tombras said. The brand plans to continue its digital push with a site featuring spokesperson Erin Andrews, a social push using the tagline "There is no after" and plans to embrace data to utilize targeted ads. Advertising Age (01/10)


BBDO, Mars tap Adam Driver for Super Bowl spot

4A's SmartBrief | Jan 12, 2017

Intel shows Tom Brady from all angles for Super Bowl

4A's SmartBrief | Jan 13, 2017

BMW unveils Series 5 on Facebook Live

4A's SmartBrief | Jan 09, 2017

Apple, Greek villagers say iPhone 7's portrait shots are magic

4A's SmartBrief | Jan 10, 2017

To compete with consultants, agencies must turn to data

4A's SmartBrief | Jan 12, 2017

Energy BBDO tells an emotional tale for Pearle Vision

4A's SmartBrief | Jan 11, 2017

180LA, University of Phoenix inspire students with an immigrant's story

4A's SmartBrief | Jan 09, 2017

Report: 79% of US consumers will only buy from brands that care

4A's SmartBrief | Jan 09, 2017

Deutsch spotlights emotional strength of dads for Angel Soft

4A's SmartBrief | Jan 12, 2017


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Protect Your Agency & Clients from Legal Nightmares

4A's SmartBrief | Jan 16, 2017

Keep On Top of Paid Media Trends

4A's SmartBrief | Jan 16, 2017

Easily Navigate the Legal Realms of the Ad Industry

4A's SmartBrief | Jan 13, 2017

Cross Channel ROI and Attribution: The Road Ahead

4A's SmartBrief | Jan 12, 2017

Senior Leaders Can Continue to Grow Their Careers

4A's SmartBrief | Jan 12, 2017




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