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McDonald's promotes new burger with 25 days of ads

Restaurant SmartBrief | May 19, 2015

McDonald's has created 25 new commercials to promote the chain's limited-time sirloin burger, and it will air a new one each weekday through June 12. The spots will star "New Girl" actor Max Greenfield, and won't feature the revamped Hamburglar -- that character will strictly show up in social and digital channels, the company said. Advertising Age (free access for SmartBrief readers) (05/18)


4 menu trends that appeal to consumers

Restaurant SmartBrief | May 20, 2015

Tech, tasty treats flavor NRA's annual show floor

Restaurant SmartBrief | May 18, 2015

New and cool at the NRA Show

Restaurant SmartBrief | May 18, 2015

Avian flu sends egg prices soaring

Restaurant SmartBrief | May 18, 2015

Pizza Hut ad warns about the dangers of the selfie stick

Restaurant SmartBrief | May 21, 2015

The culinary world takes on 3D technology

Restaurant SmartBrief | May 20, 2015

Chili's makes its food more photogenic for social media

Restaurant SmartBrief | May 15, 2015

Lawmakers look to delay, amend menu labeling rules

Restaurant SmartBrief | May 19, 2015

Dairy Queen to take soda off the kids menu

Restaurant SmartBrief | May 15, 2015


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