Most Clicked StoriesMore >


TBWA\Chiat\Day focuses on emotion in first ads for Travelers

4A's SmartBrief | Jun 29, 2015

TBWA\Chiat\Day N.Y.'s first work for Travelers highlights the care the insurance company has for its customers with three emotional TV spots. "The convention in the insurance category is to use humor to gain awareness. ... Travelers is a company that truly cares about its customers, so we tried to frame that feeling," said TBWA\Chiat\Day N.Y. CEO Rob Schwartz. MediaPost Communications (06/29)


Leo Burnett, Allstate punish viewers for skipping ads

4A's SmartBrief | Jun 25, 2015

Mullen Lowe to celebrate its Cannes wins by donating to Nepal

4A's SmartBrief | Jun 24, 2015

RPA creative director publishes a book on Instagram

4A's SmartBrief | Jun 29, 2015

MDC exec says agency reviews are good for business

4A's SmartBrief | Jun 25, 2015

WPP to work on Aston Martin's global marketing

4A's SmartBrief | Jun 26, 2015

Newcastle Brown Ale fans insult themselves in Droga5 spot

4A's SmartBrief | Jun 24, 2015

Apple, TBWA win Grand Prix for iPhone 6 billboard campaign

4A's SmartBrief | Jun 24, 2015

Leica, Geico and John Lewis win Grand Prix awards at Cannes

4A's SmartBrief | Jun 29, 2015

Behind BBDO's mock infomercial for GE's Link

4A's SmartBrief | Jun 26, 2015


Find 4A's SmartBrief Issues by Date:



4A's News More >


Gain New Perspectives on Talent

4A's SmartBrief | Jun 30, 2015

Webinar Alert: How to Increase Your Impact in Meetings

4A's SmartBrief | Jun 30, 2015

Super Early Registration Ends Tomorrow for 4A's CreateTech 2015

4A's SmartBrief | Jun 29, 2015

Webinar Alert: The Expanding Role of the Agency Chief Digital Officer

4A's SmartBrief | Jun 29, 2015

New: Monthly 4A's Research Insights Newsletter

4A's SmartBrief | Jun 26, 2015




Sign up for 4A's SmartBrief



Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart. Learn more