Most Clicked StoriesMore >


Omnicom sees $1B billion opportunity in media reviews

4A's SmartBrief | Jul 22, 2015

Omnicom is fighting to keep $1.2 billion in media accounts amid a wave of reviews, although the agency does say it believes there could be $1 billion in "upside potential" if its pitches are successful. "There are more media channels and online video available to consumers. Advertisers want to make sure they have the right strategy in place," said John Wren, Omnicom's CEO. Advertising Age (free access for SmartBrief readers) (07/21)


Havas Worldwide Chicago's leadership team is now 50% female

4A's SmartBrief | Jul 23, 2015

MDC Partners CEO Miles Nadal is cutting ties with the company

4A's SmartBrief | Jul 21, 2015

The Martin Agency launches Oreo Thins with tech-like ad

4A's SmartBrief | Jul 21, 2015

Project work helps Barton F. Graf 9000 land Scotts Miracle-Gro

4A's SmartBrief | Jul 21, 2015

American Airlines details its plans for agency review

4A's SmartBrief | Jul 22, 2015

Levy says "reviewmaggedon" poses a small risk to Publicis

4A's SmartBrief | Jul 24, 2015

Subway announces creative agency review

4A's SmartBrief | Jul 22, 2015

Why brands should sell truth, not products

4A's SmartBrief | Jul 21, 2015

Coca-Cola and JetBlue bring New Yorkers together in Rokkan spot

4A's SmartBrief | Jul 23, 2015


Find 4A's SmartBrief Issues by Date:



4A's News More >


Early Registration Open for 4A's Virtual IAAS Program

4A's SmartBrief | Jul 27, 2015

Find Out What the Future Holds for Strategic Planning

4A's SmartBrief | Jul 27, 2015

Early Registration Open for 4A’s CreateTech 2015

4A's SmartBrief | Jul 24, 2015

4A's Membership Benefit: Portal to America's Demographic Data

4A's SmartBrief | Jul 24, 2015

Last Chance to Enter the 4A's Jay Chiat Awards 2015

4A's SmartBrief | Jul 23, 2015




Sign up for 4A's SmartBrief



Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart. Learn more