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Survey reveals "pronounced" friction between agencies, marketers

4A's SmartBrief | Jan 19, 2015

Marketer unhappiness with agency approaches to technology, data and social media was one of the main themes to emerge from a RSW/US survey. Agency-marketer friction is becoming "more pronounced" amid pressure to do more with less, said Mark Sneider, president of RSW/US. Agencies, however, feel a need to "stand our ground and get paid fairly for what our teams do," said Carter Murray, FCB's global CEO. Adweek (01/16)


Unilever puts multibillion-dollar media account into review

4A's SmartBrief | Jan 23, 2015

Mother creates "self-destructing book" for James Patterson

4A's SmartBrief | Jan 21, 2015

W+K ad shows how Netflix can lead to "great things"

4A's SmartBrief | Jan 22, 2015

How 72andSunny added touches of L.A. to its New York office

4A's SmartBrief | Jan 22, 2015

Super Bowl to feature most first-time advertisers since 2000

4A's SmartBrief | Jan 22, 2015

Snickers creates teaser contest for its Super Bowl ad

4A's SmartBrief | Jan 21, 2015

Bud Light teases its life-size Pac-Man game

4A's SmartBrief | Jan 19, 2015

Dove film shows how loving your curly hair is contagious

4A's SmartBrief | Jan 21, 2015

Ad industry's continued success will require diversity

4A's SmartBrief | Jan 20, 2015


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4A's Year in Review -- Partnerships

4A's SmartBrief | Jan 26, 2015

4A's Member Resource: Leadership Study

4A's SmartBrief | Jan 26, 2015

Diversify Your Agency by Hosting a 2015 MAIP Intern

4A's SmartBrief | Jan 26, 2015

Webinar Alert: Using Data to Build Brand Strategies

4A's SmartBrief | Jan 23, 2015

4A's Transformation 2015: Early Registration Ends Today

4A's SmartBrief | Jan 23, 2015




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