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Why Starcom reorganized and retrained its staff

4A's SmartBrief | May 05, 2015

Starcom has spent the past 20 months undergoing an internal reorganization and training workers to make it better prepared for an tech- and programmatic-driven future. "The big problem with programmatic is that everyone needs a common understanding of the language," said Amanda Richman, president of investment and activation. "Everyone does. Even if they're not making inventory calls, they may still do billing and reconciliation, so they need to know." Digiday.com (05/05)


Agency leaders name their top inbox irritants

4A's SmartBrief | May 01, 2015

Best Buy drops CP+B as AOR, will work with shops on project basis

4A's SmartBrief | Apr 29, 2015

CP+B creates a backstory for Fruit of the Loom's see-through pants

4A's SmartBrief | Apr 30, 2015

Execs from GSD&M, LatinWorks form multicultural agency called Sibling

4A's SmartBrief | May 04, 2015

Industry groups to examine effects of project-based work

4A's SmartBrief | May 04, 2015

DigitasLBi partners with Vice, gains Vox exclusive

4A's SmartBrief | May 01, 2015

Coca-Cola's fist bump logo campaign centers on friendship

4A's SmartBrief | Apr 29, 2015

Infographics are popular, and there's a reason why

4A's SmartBrief | May 04, 2015

Media agency-client relationship has evolved, GroupM's Gotlieb says

4A's SmartBrief | Apr 29, 2015


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Early Registration Open for 4A's Talent@2030 2015: The Business of People & Culture

4A's SmartBrief | May 05, 2015

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Meet the Women Revolutionizing Mobile Advertising

4A's SmartBrief | May 04, 2015

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4A's SmartBrief | May 01, 2015




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