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Lululemon partners with brewery for limited-edition beer

NRF Global SmartBrief | Jul 27, 2015

Activewear brand Lululemon will be launching a limited-edition craft beer in Canadian liquor stores in an attempt to capture a portion of the male market. The exclusivity of the beer's limited run reflects the brand's 'scarcity' marketing strategy, according to Byron Sharp, a marketing professor. Herald Sun (Melbourne, Australia) (tiered subscription model) (27 Jul.)


Beyond the Top 100: Ranking retail CEOs and brand reputations

NRF Global SmartBrief | Jul 27, 2015

Chinese parents pay to dress their babies in Dior

NRF Global SmartBrief | Jul 22, 2015

E-commerce outlets shift to bricks-and-mortar stores

NRF Global SmartBrief | Jul 27, 2015

The State of Retailing Online: Marketing and Merchandising

NRF Global SmartBrief | Jul 23, 2015

Italian campaign to boost fashion exports to the US

NRF Global SmartBrief | Jul 22, 2015

Canadian consumers choose more quickservice meals

NRF Global SmartBrief | Jul 21, 2015

Taylor Swift to design a line for JD.com's US goods site

NRF Global SmartBrief | Jul 21, 2015

F21 Red to roll out lower-priced fast fashion in Canada

NRF Global SmartBrief | Jul 23, 2015

Loblaw to shutter 52 stores, boost bottom line

NRF Global SmartBrief | Jul 24, 2015


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NRF Global SmartBrief | Jul 24, 2015

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NRF Global SmartBrief | Jul 22, 2015




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