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J.C. Penney CEO: Stores are vital to omnichannel efforts

NRF SmartBrief | Jan 12, 2017

J.C. Penney CEO Marvin Ellison said Wednesday that the retailer will downsize its physical locations, but the department store chain's stores still play an integral part in the company's omnichannel strategy. Penney's buy-online-pick-up-in-store service helps the retailer save on shipping expenses, and 40% of shoppers who come to stores to pick up online orders make additional purchases in the stores, Ellison said. The Dallas Morning News (tiered subscription model) (01/11)


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