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TiVo study: 91% of cable viewing is live

NCC Media SmartBrief | Nov 16, 2016

While some TV viewing habits are shifting, 91% of cable programming is watched live, while 9% is watched on DVR and 1% on playback, TiVo research indicates. This trend is also reflected in broadcast, with 80% of broadcast viewing occurring while it is live. Media Life (11/11)


EBay focuses on television for the holiday season

NCC Media SmartBrief | Nov 09, 2016

Political ads prove profitable for cable news

NCC Media SmartBrief | Nov 16, 2016

Programmatic forecast as top digital ad investment in 2017

NCC Media SmartBrief | Nov 30, 2016

Charter CEO talks acquisition, revenues

NCC Media SmartBrief | Nov 09, 2016

Analysts: AT&T-Time Warner merger might go unopposed by Trump

NCC Media SmartBrief | Nov 16, 2016

Facebook trials video ads on set-top boxes

NCC Media SmartBrief | Nov 09, 2016

CNN gets social with purchase of Beme

NCC Media SmartBrief | Nov 30, 2016

NBCU sees increase in client use, budgets with ATP

NCC Media SmartBrief | Nov 30, 2016

Candidates wrap up political ad spending

NCC Media SmartBrief | Nov 09, 2016


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