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What TV's changing landscape means for advertising

NCC Media SmartBrief | May 18, 2016

This year's TV upfronts could see an increase in ad rates as brands learn their lesson from betting too hard on digital last year. Networks such as NBCUniversal, however, are touting the flexibility of their content from prime-time shows to on-demand streaming. "You will not hear 'Monday night at 8; Tuesday at 9.' You're going to see our content presented the way audiences seek it out and consume it," NBCUniversal's Linda Yaccarino said. The New York Times (free-article access for SmartBrief readers) (05/15)


Charter-Time Warner Cable merger approved by FCC

NCC Media SmartBrief | May 11, 2016

Charter closes Time Warner Cable deal, will phase out brand

NCC Media SmartBrief | May 25, 2016

Charter CEO: No plans to overbuild cable ops

NCC Media SmartBrief | May 25, 2016

Cable takes advantage of summer programming

NCC Media SmartBrief | May 25, 2016

Altice-Cablevision merger approved by FCC

NCC Media SmartBrief | May 11, 2016

Media buyers say Univision and Telemundo are better together

NCC Media SmartBrief | May 18, 2016

TV takes on digital viewing figures at upfronts

NCC Media SmartBrief | May 25, 2016

NBCU uses data to connect with viewers through advertising

NCC Media SmartBrief | May 11, 2016

Comcast's NBCUniversal acquires DreamWorks Animation

NCC Media SmartBrief | May 04, 2016


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