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Time Warner, Viacom try alternatives to ratings guarantees

NCC Media SmartBrief | Apr 15, 2015

Time Warner and Viacom are reportedly negotiating ad deals that use alternative metrics, such as effect on customers' buying habits or interactions, instead of traditional ratings-based measurement. The potential change is a sign of "how TV, still considered big-audience media, is trying to get smaller -- by mirroring digital media's ability to isolate narrower consumer niches," Brian Steinberg writes. Variety (04/13)


Comcast-Time Warner merger may result in new cable company

NCC Media SmartBrief | Apr 01, 2015

Analysis: Charter's backup plan might be a better deal

NCC Media SmartBrief | Apr 08, 2015

Why rating points don't matter much in attracting cable advertisers

NCC Media SmartBrief | Apr 08, 2015

Set-top boxes offer targeted data on viewer behaviors

NCC Media SmartBrief | Apr 15, 2015

Lowe's offers glow-in-the-dark cat hats after tracking social buzz

NCC Media SmartBrief | Apr 01, 2015

March Madness gives a lift to luxury carmakers, Coke Zero, AT&T

NCC Media SmartBrief | Apr 01, 2015

CenturyLink joins Comcast in Twin Cities cable market

NCC Media SmartBrief | Apr 08, 2015

Cable providers to tout health care tech at industry event

NCC Media SmartBrief | Apr 15, 2015

National Geographic will give comedy a try

NCC Media SmartBrief | Apr 22, 2015


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