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"Trump bump" sends advertisers flocking to cable news

NCC Media SmartBrief | Apr 12, 2017

Cable networks Fox News, CNN and MSNBC are seeing a traffic windfall thanks to advertisers interested in buying spots since President Donald Trump was inaugurated. "A surge in viewership was expected around the election, but typically post-election viewership takes a significant hit. That hasn't happened," writes Jeanine Poggi. Advertising Age (04/07)


Charter teams up with Oracle for addressable advertising

NCC Media SmartBrief | Apr 26, 2017

DogTV launches SVOD service for dogs on Comcast

NCC Media SmartBrief | Apr 26, 2017

Comcast CEO on the 3 dimensions of growth

NCC Media SmartBrief | Apr 05, 2017

Regional sports networks see strong advertising numbers

NCC Media SmartBrief | Apr 19, 2017

Oracle, Simulmedia unite to give TV advertisers $3T in consumer purchasing data

NCC Media SmartBrief | Apr 19, 2017

Comedy Central announces politically themed talk show

NCC Media SmartBrief | Apr 05, 2017

Accenture to manage OpenAP for Fox, Turner, Viacom

NCC Media SmartBrief | Apr 12, 2017

Fox News taps Carlson to fill O'Reilly's timeslot

NCC Media SmartBrief | Apr 26, 2017

Nielsen: ESPN signs up for Out-of-Home Reporting Service

NCC Media SmartBrief | Apr 12, 2017


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