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Local markets to attract more national ad dollars

NCC Media SmartBrief | Feb 01, 2017

Investment by national advertisers in local ad markets is expected to increase from 40% to 44% by 2020, according to BIA/Kelsey. The local ad market is expected to grow from $141.3 billion to $168.9 billion over that time. MediaPost Communications (01/27)


Cable ad spend grew 7% last year, index shows

NCC Media SmartBrief | Jan 25, 2017

Snickers, Adam Driver apologize for live Super Bowl ad mishap

NCC Media SmartBrief | Feb 08, 2017

Disney/ABC TV Group to sell TV, digital ads from one unit

NCC Media SmartBrief | Feb 15, 2017

Report: Verizon mulling tie-up with Charter

NCC Media SmartBrief | Feb 01, 2017

Fox Sports deal gives Comcast live-streaming rights beginning in Feb.

NCC Media SmartBrief | Feb 01, 2017

Cable news networks see 38.1% jump in ad spend thanks to election

NCC Media SmartBrief | Feb 15, 2017

Nielsen finalizes Gracenote acquisition

NCC Media SmartBrief | Feb 08, 2017

Cable networks promote shows during the Super Bowl

NCC Media SmartBrief | Feb 08, 2017

Merkley + Partners taps Coen brothers for Mercedes Super Bowl spot

NCC Media SmartBrief | Feb 01, 2017


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