Most Clicked StoriesMore >


Orangetheory gets its TV debut, backed up by digital

4A's SmartBrief | Jan 11, 2017

Orangetheory Fitness has debuted its first TV ads from The Tombras Group in a bid to "take the brand to the masses," the agency's Dooley Tombras said. The brand plans to continue its digital push with a site featuring spokesperson Erin Andrews, a social push using the tagline "There is no after" and plans to embrace data to utilize targeted ads. Advertising Age (01/10)


BBDO, Mars tap Adam Driver for Super Bowl spot

4A's SmartBrief | Jan 12, 2017

Intel shows Tom Brady from all angles for Super Bowl

4A's SmartBrief | Jan 13, 2017

Apple, Greek villagers say iPhone 7's portrait shots are magic

4A's SmartBrief | Jan 10, 2017

To compete with consultants, agencies must turn to data

4A's SmartBrief | Jan 12, 2017

TBWA\Chiat\Day touts the Grammys with a musical James Corden

4A's SmartBrief | Jan 16, 2017

Energy BBDO tells an emotional tale for Pearle Vision

4A's SmartBrief | Jan 11, 2017

Deutsch spotlights emotional strength of dads for Angel Soft

4A's SmartBrief | Jan 12, 2017

OKRP's Reinhard on his No. 1 Super Bowl spot

4A's SmartBrief | Jan 10, 2017

Panera, Anomaly celebrate clean food

4A's SmartBrief | Jan 10, 2017


Find 4A's SmartBrief Issues by Date:



4A's News More >


Your Agency Wins When Everyone Contributes to the Bottom Line

4A's SmartBrief | Jan 17, 2017

Master the Art of Delivering Presentations & Feedback

4A's SmartBrief | Jan 17, 2017

Protect Your Agency & Clients from Legal Nightmares

4A's SmartBrief | Jan 16, 2017

Keep On Top of Paid Media Trends

4A's SmartBrief | Jan 16, 2017

Easily Navigate the Legal Realms of the Ad Industry

4A's SmartBrief | Jan 13, 2017




Sign up for 4A's SmartBrief



Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart. Learn more