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Understanding the history of storytelling in the ad industry

4A's SmartBrief | Dec 07, 2016

Since Doyle Dane Bernbach's "Lemon" Volkswagen ad launched in 1959, advertising agencies have shifted away from the rational appeal toward the storytelling approach. "When our minds switch to storytelling mode, we suspend our disbelief, we believe in magic," Tham Khai Meng writes. CampaignLive.com (U.S.) (12/05)


BBDO remembers Sandy Hook with powerful PSA

4A's SmartBrief | Dec 05, 2016

Online ad spend to surpass TV in 2017

4A's SmartBrief | Dec 06, 2016

The story behind "Get a Mac"

4A's SmartBrief | Dec 08, 2016

Opinion: How agencies are contributing to diversity issues

4A's SmartBrief | Dec 05, 2016

Kevin Roberts speaks out on resignation, gender equality

4A's SmartBrief | Dec 06, 2016

O'Keefe Reinhard & Paul touts adventures in Groupon's first-ever holiday push

4A's SmartBrief | Dec 02, 2016

MullenLowe serves up edible print for JetBlue

4A's SmartBrief | Dec 02, 2016

Publicis highlights the strangeness of money talk for Citi

4A's SmartBrief | Dec 05, 2016

Pantene, Grey New York say strong is beautiful

4A's SmartBrief | Dec 08, 2016


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