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P&G continues its focus on ad spending

4A's SmartBrief | Apr 28, 2016

Procter & Gamble reduced the number of agencies it works with globally by almost 40% last year, cutting production and agency investment by $370 million in order to focus more on ad spending. "After two strong years of savings, we will enter next year still spending $1.5 billion in agency-related marketing costs -- still more room to improve," P&G's Jon Moeller said. The Wall Street Journal (tiered subscription model) (04/26) Advertising Age (free-article access for SmartBrief readers) (04/26)


Mars Temptations gives cats a voice

4A's SmartBrief | Apr 29, 2016

"Saturday Night Live" reduces ads, offers branded content spots

4A's SmartBrief | Apr 27, 2016

Mullen-Lowe says happy birthday to Acura

4A's SmartBrief | Apr 29, 2016

Female ad execs discuss sexism

4A's SmartBrief | May 02, 2016

TBWA\RAAD creates tiny single-drop bottle for Pril

4A's SmartBrief | Apr 27, 2016

J.M. Smucker Co. seeks agency or agencies for 29 brands

4A's SmartBrief | Apr 29, 2016

Nathan's, HelloWorld and Marsh Brand Partners resurrect the classic Coney Island

4A's SmartBrief | May 02, 2016

Survey: Millennials are not fans of celebrity endorsements

4A's SmartBrief | Apr 29, 2016

McDonald's creative up for grabs

4A's SmartBrief | Apr 27, 2016


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