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Why mobile wallet apps need a rebrand

MMA SmartBrief for Apps | Jan 17, 2017

Marketers and developers must educate consumers about the value of mobile wallets and how the apps let consumers guide their engagement with brands. "Let's start by admitting we have created confusion, and then shine a light on wallet marketing's functionality, which is getting lost in the noise," Waterfall's Matt Silk writes. Advertising Age (01/13)


"Click injection" flagged as rising source of app fraud

MMA SmartBrief for Apps | Jan 20, 2017

Mobile payments, loyalty programs go hand-in-hand

MMA SmartBrief for Apps | Jan 16, 2017

Judged by 2016, mobile AR/VR market looks bright through 2021

MMA SmartBrief for Apps | Jan 16, 2017

Nintendo to release "Super Mario Run" on Android

MMA SmartBrief for Apps | Jan 19, 2017

Machine learning comes to mobile campaign analytics

MMA SmartBrief for Apps | Jan 16, 2017

Intel rolls out IoT platform for retail

MMA SmartBrief for Apps | Jan 17, 2017

Survey: 54% of consumers prefer opt-in mobile ads

MMA SmartBrief for Apps | Jan 19, 2017

"Pokemon Go" neared $1B in 2016 revenue

MMA SmartBrief for Apps | Jan 18, 2017

Programmatic native ads are pushing forward

MMA SmartBrief for Apps | Jan 19, 2017


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New speakers announced: The 2017 MMA Leadership Forum Series

MMA SmartBrief for Apps | Jan 20, 2017

Announcing the MMA Mobile Native Video Guidance Report

MMA SmartBrief for Apps | Jan 20, 2017

We want to hear from you! Mobile In-App and Mobile Web Advertising Measurement Guidelines released for public comment

MMA SmartBrief for Apps | Jan 19, 2017

We want to hear from you! Location-Based Advertising Measurement Guidelines released for public comment

MMA SmartBrief for Apps | Jan 18, 2017

Last chance for early-bird prices: MMA Mobile Video Leadership Forum (March 21)

MMA SmartBrief for Apps | Jan 13, 2017




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