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Messaging apps take on role of mobile portals

MMA SmartBrief for Apps | Jan 26, 2015

Simply posting a compelling image on a messaging application is sometimes all it takes to create viral buzz, publishers have found. And that's because these apps are where mobile users are spending most of their time. Looking ahead, analysts see messaging apps assuming a much more prominent role as online portals, making them even more valuable to marketers. New York Times (tiered subscription model), The (01/25)


Loyalty programs see a boost as they go mobile

MMA SmartBrief for Apps | Jan 29, 2015

App-install ads make headway among publishers

MMA SmartBrief for Apps | Jan 27, 2015

Apple, IBM expand apps for businesses to 22, eye 100 in 2015

MMA SmartBrief for Apps | Jan 28, 2015

Top media brands are expected to sign on with Snapchat

MMA SmartBrief for Apps | Jan 27, 2015

Lizard Squad says it knocked Facebook, other social sites offline

MMA SmartBrief for Apps | Jan 27, 2015

Yahoo could turn focus to messaging apps

MMA SmartBrief for Apps | Jan 28, 2015

Mobile payments leave some established players in place

MMA SmartBrief for Apps | Jan 26, 2015

NFC-ready terminals said to reach 50% of U.S. merchants this year

MMA SmartBrief for Apps | Jan 28, 2015

Most digital-marketing budgets expected to increase

MMA SmartBrief for Apps | Jan 29, 2015


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Webinar: Busting Through the Silos -- Mobile Messaging's Role in a Cross-channel World (Feb. 24)

MMA SmartBrief for Apps | Jan 30, 2015

Webinar: A Clearer Picture for Mobile Native Advertising -- Making It Work for Brands (Feb. 18)

MMA SmartBrief for Apps | Jan 30, 2015

Webinar: The Future of Location-Powered Ad Creative (Feb. 26)

MMA SmartBrief for Apps | Jan 29, 2015

IKEA, Acura, Brown-Forman join MMA Forum New York Speaker Line Up, March 17 to 18

MMA SmartBrief for Apps | Jan 29, 2015

Webinar: From E-mail to SMS to Multi-Channel: Managing the Full Customer Experience via Mobile Messaging (Feb. 19)

MMA SmartBrief for Apps | Jan 28, 2015




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