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Google rolls out free analytics beta

MMA SmartBrief for Apps | Sep 29, 2016

A free version of Google's Analytics 360 Suite is now available. The Optimize 360 beta, which integrates directly with Google Analytics, is one of several analytics updates the company announced at SMX East, including a new metric that gauges various factors to assess purchase intent. Marketing Land (09/28)


Google formally debuts Daydream VR SDK

MMA SmartBrief for Apps | Sep 26, 2016

Apple attracts hundreds of entrants for iMessage App Store

MMA SmartBrief for Apps | Sep 27, 2016

Gartner: Apps will fade as AI, bots take over

MMA SmartBrief for Apps | Sep 28, 2016

"Pokemon Go" opens an AR door for advertisers

MMA SmartBrief for Apps | Sep 23, 2016

Twitter offers native treatment for app-install ads

MMA SmartBrief for Apps | Sep 23, 2016

Google rolls out retargeting across devices

MMA SmartBrief for Apps | Sep 26, 2016

Flywheel's all-in-one taxi app to get NYC trial

MMA SmartBrief for Apps | Sep 26, 2016

Facebook detection tool arrives on Windows

MMA SmartBrief for Apps | Sep 28, 2016

Anonymous Google searches now available on iOS app

MMA SmartBrief for Apps | Sep 29, 2016


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Webinar: Raising the Bar for Omnichannel Commerce (Oct. 13)

MMA SmartBrief for Apps | Sep 29, 2016

Announcing the MMA Marketing Attribution Think Tank (MATT)

MMA SmartBrief for Apps | Sep 29, 2016

Webinar: 10 Tips For Crafting A Better Mobile Experience for Holiday Shoppers (Oct. 11)

MMA SmartBrief for Apps | Sep 28, 2016

Webinar: Discover 3 Ways Foot Traffic Can Help You Drive More Sales (Oct. 6)

MMA SmartBrief for Apps | Sep 27, 2016

Don't miss mobile's biggest event -- the MMA Global Smarties Awards are TONIGHT

MMA SmartBrief for Apps | Sep 26, 2016




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