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Facebook admits to skewed video metrics

MMA SmartBrief North America | Sep 23, 2016

Facebook overestimated the length of time advertisers' video ads were watched by as much as 60% to 80%. "This error has been fixed, it did not impact billing, and we have notified our partners both through our product dashboards and via sales and publisher outreach," the company said. CNET (09/23) The Wall Street Journal (tiered subscription model) (09/22) Bloomberg (09/23)


Google says Allo with digital assistant

MMA SmartBrief North America | Sep 21, 2016

Trends to track in social media mobile marketing

MMA SmartBrief North America | Sep 20, 2016

Salesforce advances into AI with Einstein launch

MMA SmartBrief North America | Sep 19, 2016

Snapchat data opened up by Snaplytics for influencers, brands

MMA SmartBrief North America | Sep 22, 2016

Sephora innovates in mobile

MMA SmartBrief North America | Sep 19, 2016

Yahoo: State-sponsored attacker steals data of 500M accounts

MMA SmartBrief North America | Sep 23, 2016

Mobile video ads get a lift from Apple, Google

MMA SmartBrief North America | Sep 22, 2016

New Google phones expected at Oct. 4 event

MMA SmartBrief North America | Sep 20, 2016

Forrester: Marketing campaigns to yield to tech-driven customer interactions

MMA SmartBrief North America | Sep 19, 2016


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Don't miss mobile's biggest event -- the MMA Global Smarties Awards are TONIGHT

MMA SmartBrief North America | Sep 26, 2016

Webinar: Debunking the 6 Myths of Location-Based Measurement (Oct. 5)

MMA SmartBrief North America | Sep 26, 2016

Are you registered? Bob Pittman, Daniel Chu, Yvette Davis, Gina Brillon, DJ Obscene and more added to the Smarties and SM2 Innovation Summit

MMA SmartBrief North America | Sep 23, 2016

Webinar: 10 Tips For Crafting A Better Mobile Experience for Holiday Shoppers (Oct. 11)

MMA SmartBrief North America | Sep 22, 2016

Standup comedian Gina Brillon to headline the MMA Smarties Awards

MMA SmartBrief North America | Sep 22, 2016




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