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Facebook to test beacons for locally targeted information

MMA SmartBrief North America | Jan 30, 2015

Facebook's "Place Tips" will launch soon in New York using beacon technology to deliver information about nearby stores and landmarks to mobile users. The Bluetooth-enabled service is free for now and will push messaging from the various locations' Facebook pages to users' Facebook applications. Wall Street Journal (tiered subscription model), The (01/29)


Loyalty programs see a boost as they go mobile

MMA SmartBrief North America | Jan 29, 2015

Is mobile becoming a Super Bowl alternative?

MMA SmartBrief North America | Jan 26, 2015

Microsoft Outlook comes to iOS, Android

MMA SmartBrief North America | Jan 29, 2015

Why loyalty programs matter to mobile wallets

MMA SmartBrief North America | Jan 27, 2015

App-install ads make headway among publishers

MMA SmartBrief North America | Jan 27, 2015

Messaging apps take on role of mobile portals

MMA SmartBrief North America | Jan 26, 2015

Apple posts record profit as Apple Pay expands to self-service

MMA SmartBrief North America | Jan 28, 2015

McDonald's to target younger audience with mobile vouchers

MMA SmartBrief North America | Jan 28, 2015

Marketers turn away from m-dot sites

MMA SmartBrief North America | Jan 27, 2015


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Webinar: Busting Through the Silos -- Mobile Messaging's Role in a Cross-channel World (Feb. 24)

MMA SmartBrief North America | Jan 30, 2015

Webinar: A Clearer Picture for Mobile Native Advertising -- Making It Work for Brands (Feb. 18)

MMA SmartBrief North America | Jan 30, 2015

Webinar: The Future of Location-Powered Ad Creative (Feb. 26)

MMA SmartBrief North America | Jan 29, 2015

IKEA, Acura, Brown-Forman join MMA Forum New York Speaker Line Up, March 17 to 18

MMA SmartBrief North America | Jan 29, 2015

Webinar: From E-mail to SMS to Multi-Channel: Managing the Full Customer Experience via Mobile Messaging (Feb. 19)

MMA SmartBrief North America | Jan 28, 2015




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