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Push-notification study shows many consumers opt in

MMA SmartBrief North America | Apr 17, 2015

Consumers are opting into push notifications at high rates, with some industries performing above 70% and high-performing mobile applications above 50%, according to an Urban Airship analysis. The overall rate dropped slightly from 45% in 2013 to 43% in December. Mobile Marketing Magazine (04/16)


3 trends that are driving mobile marketing's future

MMA SmartBrief North America | Apr 15, 2015

Report: Apple Watch has strong debut

MMA SmartBrief North America | Apr 13, 2015

How Facebook is preparing for the Internet of Things

MMA SmartBrief North America | Apr 15, 2015

New York Times aims for younger crowd with free app

MMA SmartBrief North America | Apr 16, 2015

3D effects are helping mobile ads stand out

MMA SmartBrief North America | Apr 14, 2015

Survey: Native ads on mobile seen benefiting retailers

MMA SmartBrief North America | Apr 14, 2015

Mobile messaging, digital wallets to transform marketing

MMA SmartBrief North America | Apr 13, 2015

Why Snapchat's ad and content models are a win-win

MMA SmartBrief North America | Apr 17, 2015

ComScore: Smartphones near full market saturation in the U.S.

MMA SmartBrief North America | Apr 13, 2015


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Webinar: Creating a Mobile-Friendly Customer Journey (May 20)

MMA SmartBrief North America | Apr 17, 2015

SMoX Roadshows (San Francisco, April 29)

MMA SmartBrief North America | Apr 17, 2015

Welcome new MMA members

MMA SmartBrief North America | Apr 16, 2015

Webinar: Optimal Allocation to Mobile is in the Double Digits! How the MMA's SMoX Study Results Changes the Marketing Landscape Forever (May 14)

MMA SmartBrief North America | Apr 15, 2015

Webinar: The Rise of Native Mobile Advertising (April 30)

MMA SmartBrief North America | Apr 14, 2015




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