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Johnnie Walker uses NFC to smarten up whisky bottles

MMA SmartBrief North America | Feb 25, 2015

Johnnie Walker and Thinfilm are previewing an anti-counterfeiting tag for its Blue Label whisky at the Mobile World Congress next week that can assist with stock control and seal monitoring via smartphone. The technology based on near-field communications would also allow consumers to tap the label for customized messages and promotions. GigaOm (02/25)


App-install ads prove profitable

MMA SmartBrief North America | Feb 27, 2015

Report: Google has third-party payments platform in the works

MMA SmartBrief North America | Feb 26, 2015

Major carriers agree to distribute Google Wallet

MMA SmartBrief North America | Feb 24, 2015

Zuckerberg: Ads are not a priority for Internet.org

MMA SmartBrief North America | Feb 23, 2015

Apple diversifies its emojis

MMA SmartBrief North America | Feb 24, 2015

Google Call-Only option shortens conversion funnel

MMA SmartBrief North America | Feb 23, 2015

Infographic explains mobile-ad viewability

MMA SmartBrief North America | Feb 27, 2015

Google sets April 21 date for mobile-friendly algorithm tweak

MMA SmartBrief North America | Feb 27, 2015

Report: Mobile devices command more attention than TV

MMA SmartBrief North America | Feb 26, 2015


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