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Programmatic native ads are pushing forward

MMA SmartBrief North America | Jan 19, 2017

Companies such as TripleLift and MediaRadar are reporting a surge in programmatic native ad buying, but fewer than 10% of brands are running the ads, writes Mike Shields. Observers say that native on mobile is the only viable option but that advertisers need to get on board and publisher sites need better ad technology. The Wall Street Journal (tiered subscription model) (01/18)


Judged by 2016, mobile AR/VR market looks bright through 2021

MMA SmartBrief North America | Jan 16, 2017

AI to the rescue, making sense of customer data

MMA SmartBrief North America | Jan 17, 2017

The makings of a successful Facebook post studied

MMA SmartBrief North America | Jan 17, 2017

B2B marketers skeptical of social media's benefits

MMA SmartBrief North America | Jan 20, 2017

The best mobile advertising tactics

MMA SmartBrief North America | Jan 16, 2017

Snapchat, Oracle let advertisers target ads with offline data

MMA SmartBrief North America | Jan 20, 2017

Google snaps up Twitter's Fabric platform for developers

MMA SmartBrief North America | Jan 19, 2017

Mobile payments, loyalty programs go hand-in-hand

MMA SmartBrief North America | Jan 16, 2017

Survey: 54% of consumers prefer opt-in mobile ads

MMA SmartBrief North America | Jan 19, 2017


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New speakers announced: The 2017 MMA Leadership Forum Series

MMA SmartBrief North America | Jan 20, 2017

Announcing the MMA Mobile Native Video Guidance Report

MMA SmartBrief North America | Jan 20, 2017

We want to hear from you! Mobile In-App and Mobile Web Advertising Measurement Guidelines released for public comment

MMA SmartBrief North America | Jan 19, 2017

We want to hear from you! Location-Based Advertising Measurement Guidelines released for public comment

MMA SmartBrief North America | Jan 18, 2017

Last chance for early-bird prices: MMA Mobile Video Leadership Forum (March 21)

MMA SmartBrief North America | Jan 13, 2017




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