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Google rolls out beta of Attribution marketing tool

MMA SmartBrief North America | May 24, 2017

Google is launching a beta version of its Attribution tool, tying together strategy, ad spend and feedback for sharper marketing analysis. The free tool is powered by machine learning to give a clearer picture of which types of ads or social media prove most effective in a given campaign. TechCrunch (05/23)


Study: Instagram has engagement advantage over Facebook

MMA SmartBrief North America | May 22, 2017

Google planning for a post-handheld mobile future

MMA SmartBrief North America | May 18, 2017

Location data coming to YouTube ads

MMA SmartBrief North America | May 24, 2017

Gen Z goes mobile before going shopping

MMA SmartBrief North America | May 18, 2017

How Google is trying to crack the Chinese market

MMA SmartBrief North America | May 23, 2017

Digital habits of Gen Z: YouTube is essential

MMA SmartBrief North America | May 23, 2017

J.C. Penney leverages mobile proximity in stores

MMA SmartBrief North America | May 19, 2017

Voice assistants opening new paths for customer connections

MMA SmartBrief North America | May 22, 2017

AR surges, VR lags in US

MMA SmartBrief North America | May 22, 2017


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From AI to Apps: 7 Takeaways from the 2017 MMA Mobile Marketing Leadership Forum

MMA SmartBrief North America | May 24, 2017

MMA webinar: Digital Sensory Storytelling -- Beyond Media (May 30)

MMA SmartBrief North America | May 24, 2017

Early Bird Rate Ends Thursday -- Enter the Smarties Awards Today

MMA SmartBrief North America | May 23, 2017

The Internet of Things: A Guidance report on consumer-facing connected objects

MMA SmartBrief North America | May 23, 2017

Are you concerned about Walled Gardens and Data Quality?

MMA SmartBrief North America | May 22, 2017




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