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Hershey unites advertising for all brands into one campaign

4A's SmartBrief | Feb 08, 2016

Hershey is consolidating advertising for all its brands in a single campaign that will set a more emotional tone. The first spot called "My Dad" from Arnold features a daughter and her dad making treats from Hershey candy and syrup while a remake of "Higher Love" by Steve Winwood plays in the background. Advertising Age (free access for SmartBrief readers) (02/05)


Jeep, Iris New York win the Creative Bowl

4A's SmartBrief | Feb 09, 2016

Which ad will run first during the Super Bowl? Michelob Ultra

4A's SmartBrief | Feb 05, 2016

Gotham City is a new destination for Turkish Airlines

4A's SmartBrief | Feb 10, 2016

Agency strategies for staying abreast of social media

4A's SmartBrief | Feb 08, 2016

DNA creates clay-animated characters for Puget Sound Energy

4A's SmartBrief | Feb 11, 2016

Kiehl's gives shoppers the Zoolander treatment

4A's SmartBrief | Feb 11, 2016

Nordstrom puts some fun into spring fashion

4A's SmartBrief | Feb 09, 2016

Peyton Manning's Super Bowl remark may be an FTC violation

4A's SmartBrief | Feb 10, 2016

Why Carat is AdWeek's top US media shop of 2015

4A's SmartBrief | Feb 08, 2016


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4A's SmartBrief | Feb 11, 2016

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4A's SmartBrief | Feb 11, 2016

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4A's SmartBrief | Feb 10, 2016

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4A's SmartBrief | Feb 09, 2016




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