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Coca-Cola asks 10 agencies to pitch a new global campaign

4A's SmartBrief | Mar 24, 2015

Coca-Cola is asking 10 of its roster agencies to pitch ideas for the company's next major global campaign. The company's current campaign, "Open Happiness," is about six years old and was created by Wieden+Kennedy, which was invited to pitch the new campaign. The global push will be the first campaign overseen by new Chief Marketing Officer Marcos de Quinto. Adweek (03/23) Advertising Age (free access for SmartBrief readers) (03/23)


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Taco Bell's latest breakfast push begins with dystopian spot

4A's SmartBrief | Mar 24, 2015


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