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VW ad shows people re-enacting the Web's best cat videos

4A's SmartBrief | Apr 27, 2015

People dressed as cats re-enact some of the more well-known Internet cat videos in a spot from VW Germany and Berlin-based agency Mangan. The ad was directed by Curtis Wehrfritz and shot on an iPhone 6 to create a home-video feel. "One lesson we learned is that it's actually a lot of work to recreate ramshackle chaos of home movies," Wehrfritz said. FastCoCreate (04/24)


Best Buy drops CP+B as AOR, will work with shops on project basis

4A's SmartBrief | Apr 29, 2015

Agency leaders name their top inbox irritants

4A's SmartBrief | May 01, 2015

CP+B creates a backstory for Fruit of the Loom's see-through pants

4A's SmartBrief | Apr 30, 2015

DigitasLBi partners with Vice, gains Vox exclusive

4A's SmartBrief | May 01, 2015

Coca-Cola's fist bump logo campaign centers on friendship

4A's SmartBrief | Apr 29, 2015

Media agency-client relationship has evolved, GroupM's Gotlieb says

4A's SmartBrief | Apr 29, 2015

Why "connected moments" are the next advertising frontier

4A's SmartBrief | Apr 27, 2015

Doritos brings its spicy "Roulette" bags to the U.S.

4A's SmartBrief | Apr 28, 2015

Avoid repetitive ad messages through narrative storytelling

4A's SmartBrief | Apr 28, 2015


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