Most Clicked 4A's SmartBrief Stories


1. R/GA earns Agency of the Year honors at Cannes

4A's SmartBrief | Jun 30, 2015

R/GA has walked away from Cannes with 33 Lions, which made it the Agency of the Year at the festival. In addition, founder and CEO Bob Greenberg was given the Lion of St. Mark lifetime-achievement award. "For the past two years, we have been working under a new agency model, one built around business transformation, product and service innovation, and communications for the connected age," said Daniel Diez, R/GA's global chief marketing officer. Adweek (06/29) The Drum (Glasgow, Scotland) (06/29)


2. TBWA\Chiat\Day focuses on emotion in first ads for Travelers

4A's SmartBrief | Jun 29, 2015

TBWA\Chiat\Day N.Y.'s first work for Travelers highlights the care the insurance company has for its customers with three emotional TV spots. "The convention in the insurance category is to use humor to gain awareness. ... Travelers is a company that truly cares about its customers, so we tried to frame that feeling," said TBWA\Chiat\Day N.Y. CEO Rob Schwartz. MediaPost Communications (06/29)


3. Leo Burnett, Allstate punish viewers for skipping ads

4A's SmartBrief | Jun 25, 2015

Leo Burnett has produced an online ad for Allstate that punishes viewers if they try to make the ad disappear from the screen. If a viewer presses skip, they are treated to punishments such as a baby crying, a man munching on tinfoil and finally the message: "Are you sure you want to keep skipping? It only gets worse." Adweek (06/24)


4. RPA creative director publishes a book on Instagram

4A's SmartBrief | Jun 29, 2015

RPA Executive Creative Director Jason Sperling is publishing a book on Instagram, one page at a time. His book, "Look at Me When I’m Talking to You," contains advice for brands on how to engage customers and create loyalty. "It felt like a great way to practice what I was preaching," Sperling said. Digiday.com (06/29)


5. MDC exec says agency reviews are good for business

4A's SmartBrief | Jun 25, 2015

MDC Partners Chief Financial Officer David Doft says that the number of media agency reviews currently underway presents an opportunity for his agency. As the big players go after the big clients, it leaves the door open to grab smaller accounts, Doft said. "And increasingly we see clients [who] want to work with smaller agencies to find breakthrough solutions to solve business problems." MediaPost Communications (06/24)


6. WPP to work on Aston Martin's global marketing

4A's SmartBrief | Jun 26, 2015

WPP is collaborating with Aston Martin on its worldwide marketing messaging, including branding and car launches. "With WPP we are looking to create a fully integrated marketing communications team capable of successfully driving our brand forward across the globe," said Andy Palmer, Aston Martin's CEO. Automotive News (free content) (06/26)


7. Agency leaders talk about navigating tricky clients

4A's SmartBrief | Jun 30, 2015

Get to know your clients before committing your agency to a long-term relationship and step in quickly to address problems, agency executives advise in this article. Other tips include putting your agency and employees first and knowing when to walk away. "If you sense something is wrong, something is wrong," said Dan Khabie, CEO of JWT's Mirum. Advertising Age (free access for SmartBrief readers) (06/29)


8. Leica, Geico and John Lewis win Grand Prix awards at Cannes

4A's SmartBrief | Jun 29, 2015

Leica's "100" spot from F/Nazca Saatchi & Saatchi, which recreated 35 iconic photos, has won the Grand Prix in Film/Television at the Cannes Lions festival. Geico's "Family" from The Martin Agency won the top prize in the Non-Television category for its clever take on skippable ads. John Lewis took the Grand Prix for Film Craft for its "Monty's Christmas" ad by Adam&Eve/DDB London that tells the story of a little boy and his penguin. Advertising Age (free access for SmartBrief readers) (06/27)


9. Behind BBDO's mock infomercial for GE's Link

4A's SmartBrief | Jun 26, 2015

BBDO New York's spoof infomercial for GE's Link lightbulb was a collaboration with comedians Tim & Eric that starred Jeff Goldblum, who plays fake famous person Terry Quattro in the ad. "When we saw a perfectly coiffed Jeff Goldblum playing piano in a hot tub, we had a moment where we thought this was either the way to go, or the way to getting fired," said Michael Aimette, BBDO New York's executive creative director. FastCoCreate (06/25)


10. Iams push celebrates dogs at the heart of the family

4A's SmartBrief | Jun 26, 2015

DDB New York has created a heartwarming video for Iams that features a young boy and his dog, called Duck, focusing on their bond as the two grow up together. The spot is part of a wider campaign that celebrates the special relationship between dogs and their families. "Launching the 'Duck' campaign is a reminder to all consumers that Iams is here to provide your dog with a healthy life for all of the milestone moments," said Dan Jackson, marketing director at Mars Petcare. MediaPost Communications (06/25)




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