Most Clicked IFA SmartBrief Stories


1. IFA: Unions are mischaracterizing franchisee sentiment

IFA SmartBrief | May 01, 2015

A coalition of unions that includes the Service Employees International Union recently published a survey suggesting that franchisees are dissatisfied with their business models. IFA questioned the accuracy of the results and noted that a Franchise Business Review survey had found that 78.6% of franchisees would recommend their brands to others. "In truth, multiple surveys have showed that growth among franchise businesses outpaces the overall growth of the U.S. economy. That wouldn't be the case if franchisees were as dissatisfied as the SEIU would like the public to believe," IFA President and CEO Steve Caldeira said. Nation's Restaurant News (free registration) (04/30) International Business Times (04/30) Chicago Tribune (tiered subscription model) (04/30)


2. Compassion is key to success for Two Men and a Truck

IFA SmartBrief | May 04, 2015

A commitment to compassion has helped Two Men and a Truck grow from a single truck into a powerhouse in the moving industry. The company follows the "grandma rule" -- the idea that you should treat others the same way you would treat your grandmother. Compassion is one of the four key attributes of a successful business, along with reliability, competence and transparency, writes Aneil Mishra of East Carolina University. Entrepreneur online (05/01)


3. Former pro hockey player turns to franchising

IFA SmartBrief | Apr 29, 2015

Boyd Kane spent 16 years as a professional hockey player before he and his wife, Sharlene, became franchisees for Tailored Living featuring Premier Garage. They say they were looking for an opportunity that would allow them both to do something they loved while building on a strong brand and an established support system. Entrepreneur online (04/28)


4. More restaurant guests are dining in, study finds

IFA SmartBrief | Apr 29, 2015

Dine-in traffic at U.S. restaurants rose 1% in 2013 and 2% last year, according to NPD Group. The increases are small but they can mean opportunities for boosting the average check, said NPD analyst Bonnie Riggs. "When you dine in the restaurant sales are much higher, you order more items," she said. Nation's Restaurant News (free registration) (04/28)


5. Seattle minimum wage law to spur closure of Z Pizza location

IFA SmartBrief | May 01, 2015

A Z Pizza location in Seattle will close in August because of the city's recent minimum wage increase, according to the restaurant's owner, Ritu Shah Burnham. "The discrimination I'm feeling right now against my small business makes me not want to stay and do anything in Seattle," she said. As a franchisee, she noted that the law would require her to raise pay more quickly than if she owned an independent business. KCPQ-TV (Seattle) (04/28)


6. How a thrift-store entrepreneur settled on a franchise model

IFA SmartBrief | May 01, 2015

Kathy Bosley, who owns a Clothes Mentor location in Texas, says she chose to get involved with franchising because she wanted to start a clothing-resale business but knew she would need support. She and her husband decided on Clothes Mentor after being impressed by the polished appearance of an existing location. Entrepreneur online (04/29)


7. Avoid the costly mistake of a bad hire

IFA SmartBrief | May 01, 2015

Hiring mistakes can be devastating in terms of wasted money and damaged morale, writes Larry Myler. It may be better to avoid hiring altogether if none of the job candidates you have reviewed have the necessary skills. "There's no rule, written or otherwise, that says you have to make an offer at the end of the interview process," he writes. Forbes (04/29)


8. Hilton will focus on launching a midscale brand, CEO says

IFA SmartBrief | May 04, 2015

Hilton Worldwide is hoping to introduce a midscale brand in the next 12 months that could bring in new customers by offering lower rates, CEO Christopher Nassetta said during the company's latest earnings call. "For sure, you are going to see us do something in that category. And we think that could be a mass-scale brand globally," Nassetta said. Skift (04/30)


9. How to start listening better

IFA SmartBrief | Apr 29, 2015

Would-be servant leaders may understand the importance of listening but aren't sure how to improve, writes Jason Brooks. Techniques such as waiting a few seconds before replying to people, or saying nothing more than "thank you" when given feedback, can help to make you a better listener. "First, people will be shocked with your short response. But then, you'll be amazed at how quickly they open up and share," Brooks writes. O.C. Tanner (04/27)


10. How Philly Pretzel Factory scored a viral touchdown

IFA SmartBrief | Apr 29, 2015

Philly Pretzel Factory's creation of a pretzel shaped like hometown football star Tim Tebow's signature kneeling posture went viral quickly after the company tweeted it directly to the player. "Viral doesn't happen when it's planned. It happens because people see the authenticity behind whatever concept you put out there," said brand strategist Nick Powills. QSRMagazine.com (04/28)




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