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Ben & Jerry's uses ice cream to emphasize importance of politics

IDFA SmartBrief | Jul 20, 2016

Ben & Jerry's has launched the "Democracy Is in Your Hands" initiative to emphasize the importance of political issues during this election year. The initiative includes a video campaign and the brand's new ice cream flavor Empower Mint. Advertising Age (free-article access for SmartBrief readers) (07/19)


Fonterra exec: Innovation is vital in dairy market

IDFA SmartBrief | Jul 18, 2016

Danone's WhiteWave buy will speed efforts to reduce GMOs

IDFA SmartBrief | Jul 18, 2016

Data: Ice cream buyers consider ingredients, color

IDFA SmartBrief | Jul 22, 2016

New fairlife social media campaign targets teens

IDFA SmartBrief | Jul 22, 2016

General Mills to overhaul yogurt offerings with focus on trends

IDFA SmartBrief | Jul 18, 2016

US consumers have a taste for specialty cheese

IDFA SmartBrief | Jul 18, 2016

Researchers develop non-chemical way to prolong milk's shelf life

IDFA SmartBrief | Jul 22, 2016

Land O'Lakes embraces technology to advance agriculture

IDFA SmartBrief | Jul 20, 2016

Organic Valley launches outreach campaign to increase transparency

IDFA SmartBrief | Jul 18, 2016


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More than 800,000 labels will need changes

IDFA SmartBrief | Jul 25, 2016

New webinar to offer guidance on Nutrition Facts label changes

IDFA SmartBrief | Jul 20, 2016

Booth sales soar, conference takes shape for ProFood Tech

IDFA SmartBrief | Jul 15, 2016

Connie Tipton reflects on 35-year career in dairy

IDFA SmartBrief | Jul 11, 2016

IDFA kicks off National Ice Cream Month with video series, contest

IDFA SmartBrief | Jul 08, 2016




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