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Nestle takes Nesquik Protein Plus nationwide

IDFA SmartBrief | Sep 28, 2016

Nestle has rolled out its Nesquik Protein Plus line, which is made from cow's milk and includes 23 grams of protein in vanilla and chocolate flavors. The company paired the launch with a video ad campaign aimed at getting "kidults" to drink the beverage, featuring spoofs of the intense action of traditional sports ads but showing men playing steely-eyed games of table tennis and Wiffle ball. CSP (09/26) MediaPost Communications (09/26)


Land O'Lakes succeeds in winning Gen Y employees

IDFA SmartBrief | Sep 26, 2016

Ice cream shop serves candidate-inspired flavors

IDFA SmartBrief | Sep 26, 2016

Schuman Cheese adds trust mark to fight fraud

IDFA SmartBrief | Sep 23, 2016

Land O'Lakes feeds those in need via Instagram

IDFA SmartBrief | Sep 23, 2016

Study: Milk makes more sense after a workout

IDFA SmartBrief | Sep 26, 2016

WhiteWave releases RTD cold brew coffee line

IDFA SmartBrief | Sep 26, 2016

Tropicana to debut probiotic juice line

IDFA SmartBrief | Sep 26, 2016

Fall brings new flavors to the dairy aisle

IDFA SmartBrief | Sep 28, 2016

Shop fills fish-shaped cones with soft-serve ice cream

IDFA SmartBrief | Sep 26, 2016


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Lab course attracts dairy pros from nearly 50 companies

IDFA SmartBrief | Sep 28, 2016

Dairy Forum to feature former USDA chiefs of staff

IDFA SmartBrief | Sep 26, 2016

7 skill-building reasons to attend fall lab course

IDFA SmartBrief | Sep 23, 2016

2 classic IDFA courses move to the fall

IDFA SmartBrief | Sep 16, 2016

IDFA to host popular webinar on Nutrition Facts label changes

IDFA SmartBrief | Sep 12, 2016




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