Most Clicked IDFA SmartBrief Stories

1. Yoplait enlists fashion designer to create cups for new line

IDFA SmartBrief | Jan 28, 2015

Yoplait is introducing its Signature Collection, a line of Yoplait and Yoplait Light flavors in cups created by fashion designer Christopher Straub. "Yoplait's palette of colors and flavors really inspired me for this project," Straub said. The collection will be available at Target stores through February. Shelby Report online, The (01/27)

2. Dean Foods consolidates Wis. operations

IDFA SmartBrief | Jan 30, 2015

As part of an effort to consolidate its operations in the state, Dean Foods will close its Verifine Dairy plant in Sheboygan, Wis. The fluid milk processing plant will cease operations by the end of April, while the company will continue operations at its De Pere plant. Drinks Business Review (01/29)

3. "Get Real" campaign to spread the good news about milk

IDFA SmartBrief | Jan 28, 2015

The milk industry is launching the "Get Real" social media campaign to communicate the benefits of milk to consumers, as trends including vegan and non-dairy products continue to grow. The campaign will focus on spreading positive information about milk via Facebook, Twitter and other platforms, and through milk brands and other industry members. ABC News (01/26)

4. Nestle CEO: What is business' role in social issues?

IDFA SmartBrief | Jan 26, 2015

Business should play a role in tackling global social challenges such as climate change and sustainability, but it should not lead on these issues, Nestle CEO Paul Bulcke said at the World Economic Forum. "Should business lead the social agenda? I would say very clearly, no, it should not lead the agenda, but it should be part of it. It's a nuance that's very important," he said. (France) (01/26)

5. White House holds "Big Block of Cheese Day"

IDFA SmartBrief | Jan 28, 2015

The White House is holding a virtual "Big Block of Cheese Day," inspired by an incident in "The West Wing," with staffers answering citizens' questions online. "We thought it'd be a gouda idea to brie-unite a certain cast of characters to help us bring back a tradition that dates back to the days of President Andrew Jackson," the White House said in a statement. Atlantic online, The (01/21)

6. Consumers value yogurt's taste over health, study says

IDFA SmartBrief | Jan 26, 2015

A recent study found participants did not show greater inclination to healthier yogurts despite having information on the ingredients. Data also showed participants with unhealthy eating habits were less likely to use the information in selecting yogurts. Participants said taste was the main factor driving their decision and could not be overcome with nutritional information, researchers said. HealthDay News (01/23)

7. FTC approves Albertsons, Safeway merger with 168-store divestiture

IDFA SmartBrief | Jan 28, 2015

The Federal Trade Commission has approved the merger of Albertsons and Safeway, following the chains' divestiture of 168 stores in eight states, the FTC said Tuesday. The more-than $9 billion deal, which is expected to close over the next week, will see the stores sold to Haggen Holdings, SUPERVALU, Associated Wholesale Grocers and Associated Food Stores in 130 markets where Albertsons and Safeway directly compete. Supermarket News (free registration) (01/27) Wall Street Journal (tiered subscription model), The (01/27) Reuters (01/27)

8. IDFA recognizes Hilmar Jerseys for dairy innovation

IDFA SmartBrief | Jan 30, 2015

California-based dairy Hilmar Jerseys was recognized by IDFA as this year's Innovative Dairy Farmer of the Year during Dairy Forum for its improvements made in milk marketing and farm productivity. "At a time when animal care is gaining headlines and sound bites, we thought it was important to honor and highlight a dairy farm that is doing all the right things and spreading the knowledge to the broader dairy community," IDFA President and CEO Connie Tipton said. Capital Press Agriculture (Salem, Ore.) (01/28)

9. Baileys debuts new flavors of non-alcoholic creamers

IDFA SmartBrief | Jan 30, 2015

Baileys Coffee Creamers will add Macadamia Brittle and the limited-edition Bourbon Vanilla Pound Cake flavors to its non-alcoholic flavored coffee creamer portfolio. The line, which currently features 13 flavors, looks to capitalize on the growing trend of flavored coffee consumption, the company said. Drug Store News (01/29)

10. Eurolactis unveils donkey milk in cartons

IDFA SmartBrief | Jan 26, 2015 (France) (01/23)

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