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The makings of a successful Facebook post studied

IAB SmartBrief | Jan 17, 2017

Facebook users engage more with posts that feature video, contain fewer than 50 characters and are uploaded at off-peak times such as Sundays and late evening, BuzzSumo's analysis of 800 million posts on the platform reveals. The research also showed that posing questions in posts attracts more "likes," and links to articles of between 1,000 and 3,000 words were most successful. The Drum (Glasgow, Scotland) (01/16)


Facebook said to focus on long-form premium video

IAB SmartBrief | Jan 18, 2017

IAB: Digital and traditional ad mix is best

IAB SmartBrief | Jan 16, 2017

LinkedIn offers increased targeting of 467M users

IAB SmartBrief | Jan 19, 2017

Snapchat, Oracle let advertisers target ads with offline data

IAB SmartBrief | Jan 20, 2017

The best mobile advertising tactics

IAB SmartBrief | Jan 16, 2017

Snapchat offers sequential ads for longer storytelling

IAB SmartBrief | Jan 19, 2017

The rise of influencer bots and what it means for brands

IAB SmartBrief | Jan 18, 2017

Programmatic native ads are pushing forward

IAB SmartBrief | Jan 19, 2017

If Twitch isn't in your marketing strategy, it should be

IAB SmartBrief | Jan 17, 2017


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The IAB Annual Leadership Meeting is almost sold out

IAB SmartBrief | Jan 20, 2017

Mobile Rich Media: MRAID v3.0 Open for Public Comment

IAB SmartBrief | Jan 20, 2017

Just a few seats remain for the IAB Annual Leadership Meeting

IAB SmartBrief | Jan 13, 2017

IAB Annual Leadership Meeting tackles fake news and more

IAB SmartBrief | Jan 05, 2017




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