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Facebook reveals conversion-based ad metric

IAB SmartBrief | Jan 28, 2015

Facebook advertisers can now measure the online and offline sales lift their ads provide on the social network. Instead of using click-based measurements, Facebook determines the ad's effectiveness by comparing behavior of a test group exposed to the ad and a test group not exposed to it. MediaPost Communications (01/27)


Advertisers push publishers to think beyond clicks

IAB SmartBrief | Jan 26, 2015

Ad software firm faces backlash for using Verizon "supercookies"

IAB SmartBrief | Jan 26, 2015

Would you rather have a Super Bowl ad or 3.5 billion display ads?

IAB SmartBrief | Jan 30, 2015

Snapchat's Discover attracts big media brands, advertisers

IAB SmartBrief | Jan 28, 2015

Social media targeting will matter during Super Bowl

IAB SmartBrief | Jan 27, 2015

AT&T to launch fan-driven series on Snapchat

IAB SmartBrief | Jan 29, 2015

Where social media may be heading in 2015

IAB SmartBrief | Jan 29, 2015

Where most digital strategies are going wrong

IAB SmartBrief | Jan 26, 2015

Native video comes to Twitter

IAB SmartBrief | Jan 28, 2015


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IAB Annual Leadership Meeting is sold out, but you can still score a seat

IAB SmartBrief | Jan 30, 2015

Register for the IAB Digital Media Sales Certification 1-Day Prep Course

IAB SmartBrief | Jan 28, 2015

Advanced Programmatic Course for Buyers and Sellers

IAB SmartBrief | Jan 26, 2015

IAB releases agenda for 2015 Annual Leadership Meeting

IAB SmartBrief | Jan 15, 2015

Mark Thompson, Ben Lerer and Robert Kyncl speaking at 2015 IAB Annual Leadership Meeting

IAB SmartBrief | Jan 13, 2015




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