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McDonald's aims to create 5,000 pieces of content in 2016

IAB SmartBrief | Sep 27, 2016

McDonald's Chief Marketing Officer Deborah Wahl said at the IAB MIXX Conference that the brand is doubling its content output this year to 5,000 pieces. The chain's Snapchat geofilters, which allow consumers to insert french fries in their photos, have generated 308 million views. Adweek (09/26)


Facebook lets advertisers compare performance against competing channels

IAB SmartBrief | Sep 22, 2016

Facebook admits to skewed video metrics

IAB SmartBrief | Sep 23, 2016

Snapchat debuts video-recording "Spectacles"

IAB SmartBrief | Sep 26, 2016

Advertisers ponder digital viewing times

IAB SmartBrief | Sep 23, 2016

Screenvision, Videology connect cinema ads to digital

IAB SmartBrief | Sep 21, 2016

Facebook ads show mobile users local inventory

IAB SmartBrief | Sep 21, 2016

Future of video prompts rehaul of IAB ad units

IAB SmartBrief | Sep 27, 2016

Advertisers can retarget native ads on Yahoo

IAB SmartBrief | Sep 22, 2016

How advertisers are conquering silent video on Facebook

IAB SmartBrief | Sep 26, 2016


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IAB MIXX: Day Two Recap

IAB SmartBrief | Sep 28, 2016

New! IAB Digital Data Solutions Certification Online & In-Person Exam Prep Course, Sep. – Oct.

IAB SmartBrief | Sep 28, 2016

IAB MIXX: Day One Recap

IAB SmartBrief | Sep 27, 2016

Today, in NYC, thousands of advertising, brand, media, and technology leaders gather at IAB MIXX

IAB SmartBrief | Sep 26, 2016

IAB MIXX: Few Seats Remaining

IAB SmartBrief | Sep 23, 2016




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