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Havas unveils platform to bring transparency to programmatic

IAB SmartBrief | May 23, 2017

Havas has created a platform called Client Trading Solution, designed to let advertisers monitor their precise ad spend with digital vendors and track real-time performance. The platform was built by MFG Labs and includes information about ad exchanges, demand-side platforms and agency trading desks. The Wall Street Journal (tiered subscription model) (05/23) The Drum (Scotland) (05/23) AdExchanger (05/23)


Google bolsters tracking digital views, in-store visits with YouTube

IAB SmartBrief | May 24, 2017

Some publishers ditching quantity for engaged video experiences

IAB SmartBrief | May 22, 2017

IAB issues guidance on automation, programmatic

IAB SmartBrief | May 18, 2017

Rubicon's Barrett issues call to action on programmatic transparency

IAB SmartBrief | May 19, 2017

Study: Instagram engagement is 3X higher than Facebook

IAB SmartBrief | May 22, 2017

Digital habits of Gen Z: YouTube is essential

IAB SmartBrief | May 23, 2017

Google Attribution offers last-click measurement alternative

IAB SmartBrief | May 24, 2017

Programmatic 3.0 will take inspiration from the financial markets

IAB SmartBrief | May 18, 2017

Brands flock to mobile, programmatic media channels

IAB SmartBrief | May 18, 2017


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IAB SmartBrief | May 24, 2017

IAB Mobile Symposium: Always-On: Surviving & Thriving in a Mobile World

IAB SmartBrief | May 24, 2017

IAB Programmatic Symposium | Be Clear Now: Transparency, Brand Safety, and Growth in an Automated Era

IAB SmartBrief | May 04, 2017




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