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What ad viewability does, and doesn't, measure

IAB SmartBrief | Apr 22, 2015

The Media Ratings Council's viewability standard for digital ads is only about the chance for an ad to be seen and does not measure the ad's creative effectiveness, said Sherrill Mane of the IAB. "Viewability does not guarantee that an ad will be looked at, or that an ad will be appealing, or have an impact or generate awareness or change brand perception," she said of the misunderstanding surrounding the minimum viewability standards supported by IAB. AdExchanger.com (04/21)


Report: In-house programmatic spending is rising quickly

IAB SmartBrief | Apr 22, 2015

Why programmatic and creativity should go together

IAB SmartBrief | Apr 21, 2015

Yahoo will wait 3 seconds to charge for latest native ads

IAB SmartBrief | Apr 23, 2015

Mobile advertising is seen advancing quickly

IAB SmartBrief | Apr 20, 2015

Facebook attracts exclusive video content

IAB SmartBrief | Apr 20, 2015

IAB report: Streaming video is now a viewing staple

IAB SmartBrief | Apr 21, 2015

Forbes debuts Pulse ad platform with sponsor Toyota

IAB SmartBrief | Apr 24, 2015

Why CMOs are so interested in content marketing

IAB SmartBrief | Apr 24, 2015

IAB: Mobile pushed digital-ad sales to nearly $50B in 2014

IAB SmartBrief | Apr 23, 2015


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IAB MIXX Awards: Celebrating Creativity That Works And Recognizing The Talent That Makes It Possible

IAB SmartBrief | Apr 27, 2015

IAB Advertising Technology Marketplace agenda released

IAB SmartBrief | Apr 27, 2015

IAB Advertising Technology Marketplace registration is open

IAB SmartBrief | Apr 16, 2015




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