Most Clicked StoriesMore >


Facebook launches partner program for header bidding

IAB SmartBrief | Mar 23, 2017

Facebook has launched a third-party technology partner program to bring header bidding to its platform, giving equal opportunity to all advertisers competing for ad space. Amazon Publisher Solutions has joined the program, and General Manager Ken Leeder said, "Facebook and Amazon share the core tenet of leading with transparency to serve publishers." MediaPost Communications (03/22) AdExchanger.com (03/22) The Drum (Glasgow, Scotland) (03/22)


Report: Digital ad professionals highly sought

IAB SmartBrief | Mar 29, 2017

How the YouTube ad boycott could affect advertising

IAB SmartBrief | Mar 29, 2017

YouTube ad-placement tightening comes with scale obstacles

IAB SmartBrief | Mar 24, 2017

Google boosts measures to reassure YouTube advertisers

IAB SmartBrief | Mar 27, 2017

Snapchat touts sponsored geofilters

IAB SmartBrief | Mar 28, 2017

Report: Advertisers prefer cheaper, riskier programmatic video

IAB SmartBrief | Mar 27, 2017

How the New York Interactive Advertising Exchange will work

IAB SmartBrief | Mar 27, 2017

Execs discuss brands finding success with chatbots

IAB SmartBrief | Mar 28, 2017

Survey: Majority of millennials skip ads, nearly half use ad blockers

IAB SmartBrief | Mar 23, 2017


Find IAB SmartBrief Issues by Date:



IAB News More >


IAB Programmatic Symposium to Discuss Automation in the "Post Programmatic" Era

IAB SmartBrief | Mar 29, 2017

IAB Mobile Symposium: Learn how marketers & publishers are thriving in a cross-screen world

IAB SmartBrief | Mar 29, 2017

Speakers Announced for the IAB Programmatic Symposium

IAB SmartBrief | Mar 28, 2017

Save the Date: IAB Mobile Symposium to take place on June 13

IAB SmartBrief | Mar 27, 2017

Early registration now open for the IAB Programmatic Symposium

IAB SmartBrief | Mar 24, 2017




Sign up for IAB SmartBrief



Designed specifically for advertising, marketing and media executives, IAB SmartBrief is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition. Learn more