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IAB: Ad scrollers have positive effect on mobile users

IAB SmartBrief | Aug 25, 2016

Just over half of consumers using mobile devices have a more favorable opinion of a brand after viewing ad scrollers, according to a study from the IAB, Celtra, PadSquad and Millward Brown Digital. Additionally, 63% of those who viewed ad scrollers expressed a greater intent to purchase afterward. eMarketer (08/25)


Google prepares to crack down on pop-ups

IAB SmartBrief | Aug 24, 2016

Video accounts for 25% of ads on Instagram

IAB SmartBrief | Aug 24, 2016

Hershey's CMO on digital strategy and Amazon

IAB SmartBrief | Aug 24, 2016

Facebook responds to concerns about branded content

IAB SmartBrief | Aug 25, 2016

Trending news on Facebook becomes more computer-generated

IAB SmartBrief | Aug 29, 2016

Snapchat taps ScoreStream for high-school football geofilters

IAB SmartBrief | Aug 26, 2016

Time Inc. offers increased transparency with header bidding

IAB SmartBrief | Aug 25, 2016

How Instagram is transforming fashion marketing

IAB SmartBrief | Aug 23, 2016

WhatsApp allows Facebook access to user information

IAB SmartBrief | Aug 26, 2016


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Learn about IAB Digital Certification for Sales, Data, and Ad Ops Professionals

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IAB Releases "Sneak Peek" MIXX Conference Agenda Details

IAB SmartBrief | Aug 30, 2016

IAB Ad Operations Summit

IAB SmartBrief | Aug 29, 2016

Don't Miss IAB MIXX Conference 2016

IAB SmartBrief | Aug 25, 2016

Online training: IAB Sales, Ad Ops & Data Certification

IAB SmartBrief | Aug 18, 2016




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