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Pfizer tackles FOGO -- the fear of getting old

SmartBrief for Health Care Marketers | Jul 22, 2014

Pfizer is expanding its 2012 "Get old" campaign by talking about #FOGO -- the fear of getting old -- in outdoor and digital ads from Huge. "This is not about selling a product; it's about our philosophy, reintroducing ourselves," said Sally Susman, Pfizer's executive vice president of corporate affairs. New York Times (tiered subscription model), The (07/15)


Twitter Cards may get drug marketers closer to FDA compliance

SmartBrief for Health Care Marketers | Jul 08, 2014

Young & Rubicam adds cause-related marketing support

SmartBrief for Health Care Marketers | Jul 15, 2014

Analysis of social media conversations offers insight to drug companies

SmartBrief for Health Care Marketers | Jun 24, 2014

Novo Nordisk drafts former NBA star for diabetes management campaign

SmartBrief for Health Care Marketers | Jul 01, 2014

Study: Social media has become a customer-service medium

SmartBrief for Health Care Marketers | Jul 01, 2014

5 best practices for partnering with patient organizations

SmartBrief for Health Care Marketers | Jul 15, 2014

Gyro launches dedicated health care shop in U.S.

SmartBrief for Health Care Marketers | Jul 08, 2014

Social media presents opportunities to deliver personalized health messages

SmartBrief for Health Care Marketers | Jul 01, 2014

Pharma, medtech firms may shift marketing to CME under Sunshine Act exemption

SmartBrief for Health Care Marketers | Jul 01, 2014


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Designed specifically for marketers in the health care space, SmartBrief for Health Care Marketers is a FREE, weekly e-mail newsletter. It provides the latest news on litigation, digital innovations, and trends in marketing to health care providers and consumers. Learn more

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