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What brands want from agencies in 2015 (and vice versa)

SmartBrief for Health Care Marketers | Jan 06, 2015

An advertising exec and a chief marketing officer write New Year's resolutions for their brand or agency counterparts in this year-end feature. Agencies should commit to transparency, true collaboration and learning their clients' business, while brands should expect big ideas, invest in new platforms and give the partnership time to work, write Possible global CEO Shane Atchison and Belkin International Chief Marketing Officer Kieran Hannon. Advertising Age (free access for SmartBrief readers) (12/30)


Agencies rejoice as health care marketing gains steam

SmartBrief for Health Care Marketers | Jan 20, 2015

Getting edgy in drug marketing

SmartBrief for Health Care Marketers | Jan 20, 2015

Walgreen, WebMD team for digital engagement

SmartBrief for Health Care Marketers | Jan 13, 2015

Upstart health insurer launches campaign in N.Y., N.J.

SmartBrief for Health Care Marketers | Jan 06, 2015

Overcoming new challenges in health care marketing

SmartBrief for Health Care Marketers | Dec 30, 2014

MEC lands Biogen, Otsuka accounts

SmartBrief for Health Care Marketers | Dec 30, 2014

Telemedicine among top trends in health care in 2014, report says

SmartBrief for Health Care Marketers | Jan 06, 2015

How doctors can use Facebook to reach new patients

SmartBrief for Health Care Marketers | Jan 20, 2015

The most heavily promoted drugs are "me too," database shows

SmartBrief for Health Care Marketers | Jan 13, 2015


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Designed specifically for marketers in the health care space, SmartBrief for Health Care Marketers is a FREE, weekly e-mail newsletter. It provides the latest news on litigation, digital innovations, and trends in marketing to health care providers and consumers. Learn more

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