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Pfizer's new campaign celebrates the sweat of science

SmartBrief for Health Care Marketers | Jun 21, 2016

Pfizer's ad campaign, Driven to Discover the Cure, features a two-minute, documentary style video showcasing the efforts behind pharmaceutical successes. The campaign focuses on building Pfizer's reputation rather than on specific products. The Day (New London, Conn.) (free registration) (06/20)


Balancing creativity and pharmaceutical realities

SmartBrief for Health Care Marketers | Jun 21, 2016

J&J's image thriving among millennials, despite talc suits

SmartBrief for Health Care Marketers | Jun 21, 2016

Allergan enlists celebrities to improve customer engagement

SmartBrief for Health Care Marketers | Jun 24, 2016

Longer workweek puts women at increased risk of chronic disease, study finds

SmartBrief for Health Care Marketers | Jun 21, 2016

N.H. hospital creates successful wound care marketing campaign

SmartBrief for Health Care Marketers | Jun 24, 2016

Campaign to fight Zika taps into millennials' desire for purpose

SmartBrief for Health Care Marketers | Jun 24, 2016

Insurers want to develop value-based approach to paying for drugs

SmartBrief for Health Care Marketers | Jun 24, 2016

Measuring influencer performance is still tricky

SmartBrief for Health Care Marketers | Jun 21, 2016

Google to add feature to improve symptom search results

SmartBrief for Health Care Marketers | Jun 24, 2016


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Designed specifically for marketers in the health care space, SmartBrief for Health Care Marketers is a FREE, weekly e-mail newsletter. It provides the latest news on litigation, digital innovations, and trends in marketing to health care providers and consumers. Learn more

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