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Abbott expands corporate branding campaign

SmartBrief for Health Care Marketers | Dec 09, 2014

Abbott is expanding a corporate branding initiative started in 2012 to Brazil and China, as well as the U.S. Prophet Brand Strategy advised Abbott on the campaign, which uses the slogan "Life. To the Fullest." Johnson & Johnson and Pfizer are among other drugmakers that also have launched corporate branding campaigns. Wall Street Journal (tiered subscription model), The (12/04)


Forrester: Facebook, Twitter aren't working for marketers

SmartBrief for Health Care Marketers | Nov 25, 2014

Retail pharmacies position themselves as digital health care providers

SmartBrief for Health Care Marketers | Dec 16, 2014

Should agencies review their social media work after FTC action?

SmartBrief for Health Care Marketers | Dec 02, 2014

Drugmakers step up point-of-care marketing

SmartBrief for Health Care Marketers | Dec 09, 2014

Ill. uses humor to show consequences of staying uninsured

SmartBrief for Health Care Marketers | Dec 02, 2014

BBDO is named global agency of the year by Adweek

SmartBrief for Health Care Marketers | Dec 16, 2014

Sharecare buys QualityHealth

SmartBrief for Health Care Marketers | Nov 25, 2014

Google: Majority of online ads are never viewed

SmartBrief for Health Care Marketers | Dec 09, 2014

Are young doctors sacrificing "dogfighting" skills as they embrace technology?

SmartBrief for Health Care Marketers | Dec 02, 2014


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Designed specifically for marketers in the health care space, SmartBrief for Health Care Marketers is a FREE, weekly e-mail newsletter. It provides the latest news on litigation, digital innovations, and trends in marketing to health care providers and consumers. Learn more

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