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Omnicom aims to shake up health care advertising with TBWA\WorldHealth

SmartBrief for Health Care Marketers | Apr 12, 2016

Omnicom has merged the offices of LLNS and Corbett to create global health agency TBWA\WorldHealth. The shop will be headed up by Omnicom health care veteran Sharon Callahan, and Corbett's former president, Robin Shapiro, will act as North American group president. "We are, as of now, one agency with nine locations around the world ... united by our belief in the methods of disruption and finding new space for brands to live," Callahan said. Adweek (04/07)


Why agencies are putting cash into intellectual property

SmartBrief for Health Care Marketers | Apr 19, 2016

Johnson versus JWT case video is now public

SmartBrief for Health Care Marketers | Apr 26, 2016

Publicis Healthcare creates global communications chief position

SmartBrief for Health Care Marketers | May 03, 2016

Aim to inspire, ad execs tell Big Pharma

SmartBrief for Health Care Marketers | Apr 19, 2016

BMS to boost spending on DTC cancer drug ads

SmartBrief for Health Care Marketers | May 03, 2016

Generation X and why brands should start targeting them

SmartBrief for Health Care Marketers | Apr 12, 2016

Should prescription drugs come with a scorecard?

SmartBrief for Health Care Marketers | Apr 26, 2016

BBDO sets ambitious goal to double number of women in creative leadership

SmartBrief for Health Care Marketers | Apr 26, 2016

E-book aims to help drug marketers deliver what customers want

SmartBrief for Health Care Marketers | May 03, 2016


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Designed specifically for marketers in the health care space, SmartBrief for Health Care Marketers is a FREE, weekly e-mail newsletter. It provides the latest news on litigation, digital innovations, and trends in marketing to health care providers and consumers. Learn more

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