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Publicis chief: Rebate controversy is "a lot of noise"

SmartBrief for Health Care Marketers | Apr 28, 2015

Executives from Omnicom and Publicis dismissed the idea that their agencies are benefiting from undisclosed rebates. "Most of our clients know ... that we are extremely rigorous and that we are playing by the rules," said Publicis CEO Maurice Levy. "So we are suffering as an industry because there has been a lot of noise which has been made by a former media commentary." The Wall Street Journal (tiered subscription model) (04/21)


Adweek names its Media All-Stars for 2015

SmartBrief for Health Care Marketers | May 12, 2015

Why CMOs are so interested in content marketing

SmartBrief for Health Care Marketers | Apr 28, 2015

Digital revolution changes the doctor-patient relationship

SmartBrief for Health Care Marketers | May 05, 2015

Everyday Health revenue grows after expanding services

SmartBrief for Health Care Marketers | May 19, 2015

Infographics are popular, and there's a reason why

SmartBrief for Health Care Marketers | May 05, 2015

Lymphoma survivor creates line of empathy cards for serious illnesses

SmartBrief for Health Care Marketers | May 12, 2015

Study: Clients want ad agencies to be trend experts

SmartBrief for Health Care Marketers | May 12, 2015

11 drugmakers start Biosimilars Forum

SmartBrief for Health Care Marketers | May 12, 2015

Report: Digital is driving growth at ad agencies

SmartBrief for Health Care Marketers | May 05, 2015


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Designed specifically for marketers in the health care space, SmartBrief for Health Care Marketers is a FREE, weekly e-mail newsletter. It provides the latest news on litigation, digital innovations, and trends in marketing to health care providers and consumers. Learn more

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