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Marketing lessons learned from #IceBucketChallenge

SmartBrief for Health Care Marketers | Aug 26, 2014

Marketers can learn about creating viral content from the ALS Association's social media #IceBucketChallenge, which has helped raise millions for Lou Gehrig's disease research since gaining online momentum in mid-July. Content should be relevant, engaging and have a strong call to action to catch fire, writes Katelyn Fish. B2C Marketing Insider (08/21) Advertising Age (free access for SmartBrief readers) (08/20)


8 ways patients use mHealth tools

SmartBrief for Health Care Marketers | Aug 12, 2014

Agencies embrace training amid shift to digital

SmartBrief for Health Care Marketers | Aug 26, 2014

GSK refreshes unbranded COPD website

SmartBrief for Health Care Marketers | Aug 26, 2014

Survey gauges hospitals' patient engagement efforts

SmartBrief for Health Care Marketers | Aug 19, 2014

Private-equity firm Lake Capital is building an agency portfolio

SmartBrief for Health Care Marketers | Aug 05, 2014

Assessing the companies that could buy IPG

SmartBrief for Health Care Marketers | Aug 19, 2014

Opinion: Move beyond patient engagement to empowerment

SmartBrief for Health Care Marketers | Aug 26, 2014

Health care blogging 101

SmartBrief for Health Care Marketers | Aug 12, 2014

Delta Dental reminds cream puff lovers there could be consequences

SmartBrief for Health Care Marketers | Aug 12, 2014


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Designed specifically for marketers in the health care space, SmartBrief for Health Care Marketers is a FREE, weekly e-mail newsletter. It provides the latest news on litigation, digital innovations, and trends in marketing to health care providers and consumers. Learn more

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