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J&J outlines new approach to agency alignment

SmartBrief for Health Care Marketers | Nov 11, 2014

Johnson & Johnson's Alison Lewis, chief marketing officer of the company's consumer business, is introducing a new "hub and spoke" approach to marketing communications and agency alignment for its global megabrands. In addition to focusing on one core idea for each brand, the new approach is meant to "unleash the power" of J&J's holding company partners by ending agency silos, Lewis said. Advertising Age (free access for SmartBrief readers) (11/06)


Bayer asks WPP, Omnicom for bids on all creative

SmartBrief for Health Care Marketers | Nov 04, 2014

Hospitals aim to become more hospitable

SmartBrief for Health Care Marketers | Nov 11, 2014

Experts weigh in on FDA's social media guidance

SmartBrief for Health Care Marketers | Nov 04, 2014

Mylan partners with Disney to promote EpiPen access

SmartBrief for Health Care Marketers | Nov 11, 2014

Societies introduce Health Is Primary campaign

SmartBrief for Health Care Marketers | Oct 28, 2014

Why a Calif. agency is paying its employees to take a trip

SmartBrief for Health Care Marketers | Oct 28, 2014

Health insurers build up outreach and education efforts

SmartBrief for Health Care Marketers | Nov 11, 2014

Study finds few older Americans go online for health information

SmartBrief for Health Care Marketers | Nov 18, 2014

Study: Graphs, formulas make drug data more convincing

SmartBrief for Health Care Marketers | Oct 21, 2014


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