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Alexion launches online campaign for rare disease awareness

SmartBrief for Health Care Marketers | Sep 23, 2016

Uncommon Strength, Alexion Pharmaceuticals' effort to raise awareness about rare diseases, allows users to create avatar superheroes and use social media to connect with other patients. The unbranded campaign's website focuses on four rare diseases treated by Alexion's Soliris, Kanuma or Strensiq. Medical Marketing & Media (09/20)


McCann Health establishes consulting firm to advise drugmakers

SmartBrief for Health Care Marketers | Sep 23, 2016

Ogilvy creative director critiques diabetes ads

SmartBrief for Health Care Marketers | Sep 23, 2016

Agencies increasing diversity efforts

SmartBrief for Health Care Marketers | Sep 27, 2016

Survey highlights technologies that could drive innovation in health care

SmartBrief for Health Care Marketers | Sep 23, 2016

Innovation competitions harness outside creativity

SmartBrief for Health Care Marketers | Sep 27, 2016

Agency works extensively with consumers to develop campaigns

SmartBrief for Health Care Marketers | Sep 27, 2016

Errors that undermine content marketing

SmartBrief for Health Care Marketers | Sep 27, 2016

Amgen's biosimilar of AbbVie's Humira gets FDA approval

SmartBrief for Health Care Marketers | Sep 27, 2016

Oversight of biomedical research threatened by personnel conflict

SmartBrief for Health Care Marketers | Sep 23, 2016


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