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Drugmaker taps soccer icon for IBD awareness campaign

SmartBrief for Health Care Marketers | Jul 26, 2016

Brandi Chastain, who scored the game-winning goal for the US women's soccer team in the 1999 World Cup, is the face of AbbVie's inflammatory bowel disease awareness campaign, My IBD Game Plan. Chastain's 10-year-old son has Crohn's disease, and the soccer icon wants to raise awareness about available treatments as well as accommodations people with IBD need. FoxNews.com (07/24) NBC News (07/23)


IBD patients inspire creation of superhero character

SmartBrief for Health Care Marketers | Jul 22, 2016

A physician's guide to using LinkedIn

SmartBrief for Health Care Marketers | Jul 22, 2016

OMD, WhoSay help Cigna spotlight healthy lifestyles

SmartBrief for Health Care Marketers | Jul 22, 2016

The Facebook ad-targeting techniques you may not know

SmartBrief for Health Care Marketers | Jul 26, 2016

Device-company execs escape felony conviction

SmartBrief for Health Care Marketers | Jul 22, 2016

Novartis to pump $200M more into marketing Entresto

SmartBrief for Health Care Marketers | Jul 22, 2016

Novo Nordisk takes Rethink Obesity campaign to political conventions

SmartBrief for Health Care Marketers | Jul 26, 2016

Health clinics may be just what doctor ordered for aging malls

SmartBrief for Health Care Marketers | Jul 26, 2016

More agencies take parental leave pledge

SmartBrief for Health Care Marketers | Jul 22, 2016


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