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Instagram Stories can reach a younger health care market

SmartBrief for Health Care Marketers | Aug 23, 2016

Instagram Stories may be good a way for drugmakers to engage with the community, according to Andrew Grojean of Intouch Solutions. Brad Einarsen at Klick Health says content should be geared to the platform's younger audience and can include health care provider interviews, patient stories and other video and images that would resonate with viewers. FiercePharma (08/22)


Drugmakers get little patient gratitude for copay programs

SmartBrief for Health Care Marketers | Aug 23, 2016

A look at how Google's expanded text ads are faring

SmartBrief for Health Care Marketers | Aug 23, 2016

Blonde Digital's Adams: Don't forget those with experience

SmartBrief for Health Care Marketers | Aug 23, 2016

WPP's Sorrell talks a post-Brexit UK

SmartBrief for Health Care Marketers | Aug 26, 2016

Anti-smoking ad targets FOMO: Fear of Missing Out

SmartBrief for Health Care Marketers | Aug 26, 2016

Survey: Social spend has tripled since 2009

SmartBrief for Health Care Marketers | Aug 26, 2016

Opinion: Resist the urge to micromanage branding

SmartBrief for Health Care Marketers | Aug 26, 2016

Marketers prepare for augmented reality platform shift

SmartBrief for Health Care Marketers | Aug 26, 2016

Industry maintains financial ties with disciplined doctors

SmartBrief for Health Care Marketers | Aug 26, 2016


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Designed specifically for marketers in the health care space, SmartBrief for Health Care Marketers is a FREE, weekly e-mail newsletter. It provides the latest news on litigation, digital innovations, and trends in marketing to health care providers and consumers. Learn more

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