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Influencers promote morning sickness drug on social media

SmartBrief for Health Care Marketers | Dec 02, 2016

Duchesnay USA worked with television personality Emily Maynard Johnson to promote its morning sickness drug Diclegis through Instagram and Twitter and plans to continue using influencers in the campaign. A successful Instagram campaign must fit the spokesperson's personality, use appropriate images and timing and tell a genuine story, said Duchesnay USA's Dean Hopkins. Medical Marketing & Media (11/29)


DTC advertising boosts early sales of Eli Lilly's psoriasis drug

SmartBrief for Health Care Marketers | Dec 06, 2016

Marketing budgets expected to increase

SmartBrief for Health Care Marketers | Dec 02, 2016

Online ad spend to surpass TV in 2017

SmartBrief for Health Care Marketers | Dec 06, 2016

Amgen among survey's top corporate citizens

SmartBrief for Health Care Marketers | Dec 06, 2016

Pines suggests that Trump team consider 6 ideas about FDA

SmartBrief for Health Care Marketers | Dec 06, 2016

Ad tech faces scrutiny after Breitbart controversy

SmartBrief for Health Care Marketers | Dec 06, 2016

Guidance on drug labeling finalized by FDA

SmartBrief for Health Care Marketers | Dec 06, 2016

Gilead now marketing Truvada for HIV prevention

SmartBrief for Health Care Marketers | Dec 02, 2016

FL+G's Graves: It's time to make good on meaningful diversity changes

SmartBrief for Health Care Marketers | Dec 02, 2016


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