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PhRMA to unveil new marketing campaign

SmartBrief for Health Care Marketers | Jan 20, 2017

A new theme and tagline will mark the 2017 marketing campaign by the Pharmaceutical Researchers and Manufacturers of America that is set to debut in January. The group says it will spend tens of millions of dollars on the campaign, which will include a public affairs component, in an effort to bolster the reputation of the pharmaceutical industry. FiercePharma (01/18)


Agencies focusing on business strategy to compete with consultancies

SmartBrief for Health Care Marketers | Jan 17, 2017

Report: 69% of American adults use social

SmartBrief for Health Care Marketers | Jan 17, 2017

Opinion: Remember to focus on creativity

SmartBrief for Health Care Marketers | Jan 17, 2017

Cigna replaces EpiPen coverage with generic

SmartBrief for Health Care Marketers | Jan 17, 2017

IAB: Digital and traditional ad mix is best

SmartBrief for Health Care Marketers | Jan 17, 2017

Junior staffers feel the brunt of agency cost-cutting

SmartBrief for Health Care Marketers | Jan 20, 2017

DeViteri promoted at Tonic Life

SmartBrief for Health Care Marketers | Jan 17, 2017

AbbVie joins industry move to limit price increases

SmartBrief for Health Care Marketers | Jan 17, 2017

Biosimilar interchangeability draft guidance released by FDA

SmartBrief for Health Care Marketers | Jan 20, 2017


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