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"Pharma Heroes" campaign highlights industry achievements

SmartBrief for Health Care Marketers | Sep 20, 2016

Pharma support services company United BioSource launched an in-house-led campaign that has identified more than 100 "pharma heroes" among drug companies, nonprofits and health care providers for efforts ranging from medical breakthroughs to assisting patients in finding funding. Winners receive a plaque, website recognition and a donation to one of several charities. FiercePharma (09/19)


Alexion launches online campaign for rare disease awareness

SmartBrief for Health Care Marketers | Sep 23, 2016

McCann Health establishes consulting firm to advise drugmakers

SmartBrief for Health Care Marketers | Sep 23, 2016

Ogilvy creative director critiques diabetes ads

SmartBrief for Health Care Marketers | Sep 23, 2016

Survey: Nearly half of clients slimming their budgets

SmartBrief for Health Care Marketers | Sep 20, 2016

How to maximize the value of marketing videos

SmartBrief for Health Care Marketers | Sep 20, 2016

Treat SEO as an enhancement to good storytelling

SmartBrief for Health Care Marketers | Sep 20, 2016

Survey highlights technologies that could drive innovation in health care

SmartBrief for Health Care Marketers | Sep 23, 2016

The truth about millennials may surprise you

SmartBrief for Health Care Marketers | Sep 20, 2016

Agencies commit to supporting female directors

SmartBrief for Health Care Marketers | Sep 20, 2016


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