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Grey awarded Pfizer's US Nexium account

SmartBrief for Health Care Marketers | Nov 29, 2016

Grey will handle Pfizer's Nexium advertising in the US, according to multiple sources, replacing Leo Burnett. Grey, owned by WPP, works on other Pfizer brands such as Robitussin and Advil. Adweek (11/28)


Drugmakers' campaign focuses on tie between heart disease, diabetes

SmartBrief for Health Care Marketers | Nov 29, 2016

Influencers promote morning sickness drug on social media

SmartBrief for Health Care Marketers | Dec 02, 2016

Survey: Pharma marketers use digital to reach providers

SmartBrief for Health Care Marketers | Nov 29, 2016

Marketing budgets expected to increase

SmartBrief for Health Care Marketers | Dec 02, 2016

Sophisticated consumers most engaged by DTC advertising

SmartBrief for Health Care Marketers | Nov 29, 2016

Programmatic's cleanup to result in display ad costs rising 20%

SmartBrief for Health Care Marketers | Nov 29, 2016

Health care spending up 4.6% in 2015, report finds

SmartBrief for Health Care Marketers | Nov 29, 2016

21st Century Cures one of most-lobbied bills in 114th Congress

SmartBrief for Health Care Marketers | Nov 29, 2016

Coalition will continue to fight for free-flowing communication under Trump

SmartBrief for Health Care Marketers | Nov 29, 2016


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Designed specifically for marketers in the health care space, SmartBrief for Health Care Marketers is a FREE, weekly e-mail newsletter. It provides the latest news on litigation, digital innovations, and trends in marketing to health care providers and consumers. Learn more

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