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Kids play doctor in children's hospital videos

SmartBrief for Health Care Marketers | Jul 07, 2015

Pediatric care videos on Akron Children's Hospital's website are garnering more than three times as many views as previous videos about heart disease, cancer, leukemia and neurological, bone and muscular disorders. Four- to 6-year-olds talk about germs, stethoscopes and other cool medical tools in the three 30-second videos by Marcus Thomas, Cleveland, which will also run on television and in movie theaters. MediaPost Communications (07/06)


How to connect with millennial moms

SmartBrief for Health Care Marketers | Jun 30, 2015

How to avoid common brand launch mistakes

SmartBrief for Health Care Marketers | Jul 28, 2015

JWT chosen as lead creative agency for North Shore-LIJ health system

SmartBrief for Health Care Marketers | Jul 07, 2015

Marketers are not making the most of social media analytics

SmartBrief for Health Care Marketers | Jul 07, 2015

Alex Bogusky puts a spin on Coca-Cola spot for health group

SmartBrief for Health Care Marketers | Jun 30, 2015

Survey: Patients want to connect online with providers

SmartBrief for Health Care Marketers | Jun 30, 2015

Health care sees rise in patient experience officers

SmartBrief for Health Care Marketers | Jul 21, 2015

Memorial Sloan Kettering ads put spotlight on cancer survivors

SmartBrief for Health Care Marketers | Jul 07, 2015

Doctors want technology that lightens workloads, boosts communication

SmartBrief for Health Care Marketers | Jul 07, 2015


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