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5 trends shaping health care PR in 2016

SmartBrief for Health Care Marketers | Jan 12, 2016

Merger and acquisition activity in the health care industry will continue this year, writes Paul Holmes, CEO and publisher of The Holmes Group. He also expects politics, patient control, Big Data and regulations to be key topics influencing health care communications this year. The Holmes Report (01/11)


Razorfish, iCrossing to lead Bayer's digital transformation

SmartBrief for Health Care Marketers | Jan 19, 2016

Football hall of famer Troy Aikman joins Novartis melanoma campaign

SmartBrief for Health Care Marketers | Feb 02, 2016

How to succeed with health care content marketing

SmartBrief for Health Care Marketers | Jan 19, 2016

Humorous remake of old drug ads calls attention to dangers of Rx drugs

SmartBrief for Health Care Marketers | Jan 26, 2016

CDC launches prediabetes awareness campaign

SmartBrief for Health Care Marketers | Jan 26, 2016

Pa., N.J. health care communications firms merge

SmartBrief for Health Care Marketers | Jan 26, 2016

Few hospitals offer patient-centric apps, study finds

SmartBrief for Health Care Marketers | Jan 12, 2016

Little actions mean a lot when it comes to patient satisfaction

SmartBrief for Health Care Marketers | Jan 12, 2016

Why patient portals aren't fulfilling their potential

SmartBrief for Health Care Marketers | Jan 12, 2016


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Designed specifically for marketers in the health care space, SmartBrief for Health Care Marketers is a FREE, weekly e-mail newsletter. It provides the latest news on litigation, digital innovations, and trends in marketing to health care providers and consumers. Learn more

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