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Truvada marketing to use dating sites, alternative platforms

SmartBrief for Health Care Marketers | Feb 14, 2017

Gilead will market its HIV pre-exposure prophylaxis drug Truvada through Snapchat, Tumblr and dating websites with the goal of connecting with people who do not use traditional methods of engaging with the health care system. Gilead will also focus on payers, stressing cost savings that can result from preventing HIV infection, Gilead Chief Operating Officer Kevin Young said. Medical Marketing & Media (02/08)


DTC ads for cancer drugs predicted to surge

SmartBrief for Health Care Marketers | Feb 17, 2017

Healthware, Intouch Solutions partner to provide global services

SmartBrief for Health Care Marketers | Feb 17, 2017

Survey: 78% of consumers interested in virtual health services

SmartBrief for Health Care Marketers | Feb 17, 2017

Brands embrace a 360-degree approach

SmartBrief for Health Care Marketers | Feb 14, 2017

OmniChannel partnership focuses on in-pharmacy diabetes education

SmartBrief for Health Care Marketers | Feb 14, 2017

Agencies encouraging their talent to get political

SmartBrief for Health Care Marketers | Feb 14, 2017

GPhA renames itself, launches campaign

SmartBrief for Health Care Marketers | Feb 17, 2017

FDA's draft rule for drugs' intended use opposed by industry groups

SmartBrief for Health Care Marketers | Feb 14, 2017

Amid drug price hikes, senators ask HHS to allow Canadian imports

SmartBrief for Health Care Marketers | Feb 17, 2017


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Designed specifically for marketers in the health care space, SmartBrief for Health Care Marketers is a FREE, weekly e-mail newsletter. It provides the latest news on litigation, digital innovations, and trends in marketing to health care providers and consumers. Learn more

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