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GSK kicks off marketing campaign for OTC allergy drug

SmartBrief for Health Care Marketers | Feb 17, 2015

GlaxoSmithKline's marketing campaign for over-the-counter allergy nasal spray Flonase includes coupons in Sunday newspapers, store flyers, a video on a major pharmacy website and a preorder option. Wunderman and Adrenaline are among the agencies that worked on the product launch. Medical Marketing & Media (02/11)


What do patients care most about when choosing a doctor?

SmartBrief for Health Care Marketers | Feb 24, 2015

How to adapt agency-client relations to a changing health care market

SmartBrief for Health Care Marketers | Feb 03, 2015

Publicis aligns Rosetta, Razorfish health care units

SmartBrief for Health Care Marketers | Feb 24, 2015

David Smith, Bill Harper form new agency in N.C.

SmartBrief for Health Care Marketers | Feb 10, 2015

Google teams with Mayo Clinic to upgrade online health information

SmartBrief for Health Care Marketers | Feb 17, 2015

Havas' New York office will be led by 3 managing partners

SmartBrief for Health Care Marketers | Feb 10, 2015

Annual survey finds drugmakers' reputations improving with patient groups

SmartBrief for Health Care Marketers | Feb 17, 2015

DevicePharm creates eye-catching campaign for new contact lenses

SmartBrief for Health Care Marketers | Feb 03, 2015

ACA advocates reach young invincibles with targeted, local approach

SmartBrief for Health Care Marketers | Feb 03, 2015


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