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Publicis chief: Rebate controversy is "a lot of noise"

SmartBrief for Health Care Marketers | Apr 28, 2015

Executives from Omnicom and Publicis dismissed the idea that their agencies are benefiting from undisclosed rebates. "Most of our clients know ... that we are extremely rigorous and that we are playing by the rules," said Publicis CEO Maurice Levy. "So we are suffering as an industry because there has been a lot of noise which has been made by a former media commentary." Wall Street Journal (tiered subscription model), The (04/21)


Aetna tests targeted marketing campaign

SmartBrief for Health Care Marketers | Apr 14, 2015

Doner puts positive spin on campaign for Highmark Health

SmartBrief for Health Care Marketers | Apr 21, 2015

Humana seeks agency to help with advancing brand

SmartBrief for Health Care Marketers | Apr 21, 2015

Why CMOs are so interested in content marketing

SmartBrief for Health Care Marketers | Apr 28, 2015

Patients want to see people like themselves in drug ads

SmartBrief for Health Care Marketers | Apr 14, 2015

Hospitals hope better gowns boost patient satisfaction

SmartBrief for Health Care Marketers | Apr 07, 2015

Study to look at health care apps and devices for seniors

SmartBrief for Health Care Marketers | Apr 07, 2015

GSK task force considers overhauling rep compensation system

SmartBrief for Health Care Marketers | Apr 21, 2015

Video production is becoming a critical agency function

SmartBrief for Health Care Marketers | Apr 14, 2015


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