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Mount Sinai comms team boosts media exposure sevenfold

SmartBrief for Health Care Marketers | May 17, 2016

Mount Sinai Health System has assigned media specialists to different hospital specialties to streamline communication with reporters. "What had been a funnel is now a wide open pipeline of flowing information, and our results prove it," Dorie Klissas of Mount Sinai writes. PR Week (subscription required) (05/16)


Sarah Jessica Parker raises anaphylaxis awareness for Mylan campaign

SmartBrief for Health Care Marketers | May 10, 2016

Publicis Healthcare creates global communications chief position

SmartBrief for Health Care Marketers | May 03, 2016

Johnson versus JWT case video is now public

SmartBrief for Health Care Marketers | Apr 26, 2016

Agencies get competitive with Post-it note window art

SmartBrief for Health Care Marketers | May 24, 2016

BMS to boost spending on DTC cancer drug ads

SmartBrief for Health Care Marketers | May 03, 2016

AstraZeneca shrinks sales force

SmartBrief for Health Care Marketers | May 24, 2016

Feds get hip to discourage teen smoking

SmartBrief for Health Care Marketers | May 10, 2016

Pfizer reviewing international campaign for Viagra

SmartBrief for Health Care Marketers | May 17, 2016

Should prescription drugs come with a scorecard?

SmartBrief for Health Care Marketers | Apr 26, 2016


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