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Amazon may be getting serious about launching a pharmacy unit

SmartBrief for Health Care Marketers | May 19, 2017

Amazon executives have long considered getting into the pharmacy industry, and the company is reportedly in discussions with industry experts and hiring managers to develop a strategy. The company recently hired Mark Lyons from Premera Blue Cross to develop a pharmacy benefit manager for employees that might eventually be expanded, according to a person familiar with the proceedings. CNBC (05/16)


Debate surrounds DTC ads for drugs for rare conditions

SmartBrief for Health Care Marketers | May 23, 2017

Study: Consumers don't like being told what to do in ads

SmartBrief for Health Care Marketers | May 19, 2017

N.Y. county says drugmakers, doctors understated opioid risks

SmartBrief for Health Care Marketers | May 19, 2017

Incyte lands unbranded spot on "General Hospital"

SmartBrief for Health Care Marketers | May 23, 2017

TV advertisers shift with consumers' digital preferences

SmartBrief for Health Care Marketers | May 23, 2017

Study finds few family physicians use telehealth services

SmartBrief for Health Care Marketers | May 19, 2017

Many doctors find HCP pharma information untrustworthy

SmartBrief for Health Care Marketers | May 23, 2017

Creatives, put your smartphones away now

SmartBrief for Health Care Marketers | May 23, 2017

Price calls for higher user fees, cuts in FDA's appropriations

SmartBrief for Health Care Marketers | May 19, 2017


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