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Study: Cartoons less favorable than human actors in pharma ads

SmartBrief for Health Care Marketers | Apr 18, 2017

A study by the University of Georgia found that consumers prefer human actors over cartoon spokespeople in prescription drug ads. The study also supported previous findings that people with more severe forms of a disease viewed all ads more positively and were more likely to ask their doctor about the drug. MedicalXpress.com (04/13)


Maker of Trulance debuts campaign featuring "Poop Troop"

SmartBrief for Health Care Marketers | Apr 21, 2017

Merck video highlights cures as important innovations

SmartBrief for Health Care Marketers | Apr 21, 2017

Excedrin seizes opportunity for flash advertising

SmartBrief for Health Care Marketers | Apr 18, 2017

Even skeptical consumers trust ads with these features

SmartBrief for Health Care Marketers | Apr 18, 2017

Kamp says there are three potential threats to medical marketing

SmartBrief for Health Care Marketers | Apr 18, 2017

Live video trend spread to pharma brands in 2016

SmartBrief for Health Care Marketers | Apr 18, 2017

Kamp says there are three potential threats to medical marketing

SmartBrief for Health Care Marketers | Apr 21, 2017

The best way to leverage a reactive approach in advertising

SmartBrief for Health Care Marketers | Apr 18, 2017

Health content sites suffer from change in drugmaker ad investment

SmartBrief for Health Care Marketers | Apr 18, 2017


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Designed specifically for marketers in the health care space, SmartBrief for Health Care Marketers is a FREE, weekly e-mail newsletter. It provides the latest news on litigation, digital innovations, and trends in marketing to health care providers and consumers. Learn more

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