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Facebook launches training program for brands, agencies

SmartBrief for Health Care Marketers | Mar 31, 2015

Facebook this week began a training program that will educate brands and agencies on the best marketing strategies for Facebook. The program, called Blueprint, includes live training, online courses and a certification for optimizing and measuring Facebook campaigns. "The No. 1 request from agencies, partners and clients alike is additional training resources," said a Facebook spokeswoman. MediaPost Communications (03/24)


Doner puts positive spin on campaign for Highmark Health

SmartBrief for Health Care Marketers | Apr 21, 2015

Aetna tests targeted marketing campaign

SmartBrief for Health Care Marketers | Apr 14, 2015

Humana seeks agency to help with advancing brand

SmartBrief for Health Care Marketers | Apr 21, 2015

Hospitals hope better gowns boost patient satisfaction

SmartBrief for Health Care Marketers | Apr 07, 2015

Patients want to see people like themselves in drug ads

SmartBrief for Health Care Marketers | Apr 14, 2015

HHS introduces storytelling tool to promote HIV treatment

SmartBrief for Health Care Marketers | Mar 31, 2015

CDC continues anti-smoking campaign with new stories from former smokers

SmartBrief for Health Care Marketers | Mar 31, 2015

GSK task force considers overhauling rep compensation system

SmartBrief for Health Care Marketers | Apr 21, 2015

Study to look at health care apps and devices for seniors

SmartBrief for Health Care Marketers | Apr 07, 2015


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Designed specifically for marketers in the health care space, SmartBrief for Health Care Marketers is a FREE, weekly e-mail newsletter. It provides the latest news on litigation, digital innovations, and trends in marketing to health care providers and consumers. Learn more

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