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Sanofi launches ad campaign for OTC allergy drug

SmartBrief for Health Care Marketers | Mar 21, 2017

Sanofi debuted an ad for its allergy medicine, Xyzal, after the drug was approved for over-the-counter sale last month. The campaign includes three TV spots featuring Nigel the Xyzal Wise Owl talking about how smart it is to use the allergy treatment. FiercePharma (03/20)


Allergan recruits Common for See America campaign

SmartBrief for Health Care Marketers | Mar 21, 2017

Shire's Xiidra ads take alternative approach

SmartBrief for Health Care Marketers | Mar 24, 2017

Study: Testosterone treatment soars thanks to TV spots

SmartBrief for Health Care Marketers | Mar 24, 2017

Study: Letting patients add to EHRs improves patient-clinician communication

SmartBrief for Health Care Marketers | Mar 21, 2017

Google vows to tackle ad-placement controversy as brands cut ads

SmartBrief for Health Care Marketers | Mar 21, 2017

How advertisers can tap into the psychology of video ads

SmartBrief for Health Care Marketers | Mar 21, 2017

Report: 61% of advertisers intend to spend more on Facebook

SmartBrief for Health Care Marketers | Mar 21, 2017

Ad industry weighs in on the struggles of maintaining a work-life balance

SmartBrief for Health Care Marketers | Mar 24, 2017

FDA delays implementation of final rule affecting off-label communications

SmartBrief for Health Care Marketers | Mar 24, 2017


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