Most Clicked SmartBrief for Health Care Marketers Stories


1. FDA issues warnings over product claims made on Facebook

SmartBrief for Health Care Marketers | Mar 10, 2015

The FDA has issued six letters since October warning companies that they have made unapproved claims about their products on Facebook. Regulatory Focus (03/04)


2. Report: Pharma spent $4.5 billion on DTC ads last year

SmartBrief for Health Care Marketers | Mar 24, 2015

Medical Marketing & Media's annual DTC Report shows that $4.5 billion was spent by marketers on direct-to-consumer advertising in 2014, up almost 21% from the previous year. Television ad spending amounted to $3.2 billion, and magazine ad spending rose 13%. Pfizer and AbbVie were the industry's biggest DTC spenders, according to the report. Medical Marketing & Media (03/23)


3. Agencies get creative to woo top talent

SmartBrief for Health Care Marketers | Mar 03, 2015

Agencies are thinking outside the box in their efforts to attract and retain talented employees. Many agencies have offered prospects a trial period, while shops such as 72andSunny have put an emphasis on developing an entrepreneurial skill-set. "We have made progress in elevating entry-level salaries and how we motivate rising stars at the early stage of their careers," said Bill Koenigsberg, CEO of Horizon Media. Advertising Age (free access for SmartBrief readers) (03/02)


4. Cambridge BioMarketing bought by Everyday Health

SmartBrief for Health Care Marketers | Mar 24, 2015

Cambridge BioMarketing, an ad agency specializing in rare diseases, has been acquired by Everyday Health. The purchase supports Everyday Health's interest in the rare diseases market. Maureen Franco, CEO of Cambridge, said Everyday Health's properties are in line with Cambridge's brand and client strategy. AstraZeneca and Bristol-Myers Squibb are among Cambridge's clients. Medical Marketing & Media (03/23)


5. Alex Bogusky, Fusion form agency focusing on social issues

SmartBrief for Health Care Marketers | Mar 10, 2015

Alex Bogusky has teamed with Fusion to form a "social impact" agency that will help clients create campaigns based on social causes. The venture will be called Fearless, and it will use Fusion's TV, digital and social media resources to spread messages. "That structure of the agency as the gateway into the media is really important. In very fundamental ways, we're not like a typical agency," Bogusky said. Wall Street Journal (tiered subscription model), The (03/04)


6. Hospitals under the gun to improve patient satisfaction

SmartBrief for Health Care Marketers | Mar 17, 2015

The CMS will begin using a five-star rating system for patient satisfaction next month that it hopes will be easier for consumers to understand, although the industry contends the system is too simplistic. With the ratings affecting their Medicare payments, many hospitals have made changes to improve patient satisfaction, but others struggle with persistently low marks. National Public Radio (03/10)


7. Marketers, content creators take center stage at SXSW

SmartBrief for Health Care Marketers | Mar 17, 2015

Big brands and Web video content are well represented at the South by Southwest Interactive conference that takes place in Austin, Texas, through Tuesday. The art of brand storytelling and delivering content with humor are among the topics being discussed at the event. Wall Street Journal (tiered subscription model), The (03/16)


8. Time for pharma marketing to go mobile

SmartBrief for Health Care Marketers | Mar 03, 2015

Sales representatives remain a key marketing channel for drugmakers and should be given access to clinical data and provided with current technology to share with health care providers, says Prolifiq CEO Jeff Gaus. Intouch Solutions Executive Vice President David Windhausen says that the device used matters less than delivering valuable, customized content. Platforms such as the Accenture Connected Physician Solution harness the power of cloud computing, social networks and mobile technologies to boost physician engagement. Medical Marketing & Media (02/26)


9. Medtech firm touts $100K savings from repless sales model

SmartBrief for Health Care Marketers | Mar 03, 2015

Hospital customers could save $100,000 or more per year on their orthopedic-implant spending through Royal Oak Medical Devices' repless generic sales model, the company says. Royal Oak says its repless offering saved an Illinois surgeon $88,000 in six months. Smith & Nephew and Wright Medical are also piloting repless sales programs. MassDevice.com (Boston) (02/27)


10. Merge CRM, social data to enhance digital marketing

SmartBrief for Health Care Marketers | Mar 10, 2015

Customer-relationship management and social media can be integrated to enhance the overall effectiveness of digital marketing campaigns, writes Nathan Mendenhall. Integrating the two channels can increase a campaign's reach by 77%, Mendenhall writes. SocialMediaExaminer.com (03/03)




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