Most Clicked SmartBrief for Health Care Marketers Stories


1. Publicis chief: Rebate controversy is "a lot of noise"

SmartBrief for Health Care Marketers | Apr 28, 2015

Executives from Omnicom and Publicis dismissed the idea that their agencies are benefiting from undisclosed rebates. "Most of our clients know ... that we are extremely rigorous and that we are playing by the rules," said Publicis CEO Maurice Levy. "So we are suffering as an industry because there has been a lot of noise which has been made by a former media commentary." The Wall Street Journal (tiered subscription model) (04/21)


2. Adweek names its Media All-Stars for 2015

SmartBrief for Health Care Marketers | May 12, 2015

Adweek has announced the 13 winners of its 2015 Media All-Stars celebration. Sasha Savic, the U.S. CEO of MediaCom, has won Executive of the Year, and Jennifer Sever, an associate media director with Maxus, was awarded this year's Rising Star. Adweek (05/11)


3. Why CMOs are so interested in content marketing

SmartBrief for Health Care Marketers | Apr 28, 2015

Getting consumers engaged with brand content through targeted content marketing leads to better storytelling opportunities and builds loyal relationships, writes Steve Sachs. Chief marketing officers are increasingly looking at consumer behaviors and interaction in order to make the most of content-marketing initiatives. CMO.com (04/23)


4. Digital revolution changes the doctor-patient relationship

SmartBrief for Health Care Marketers | May 05, 2015

Technology has changed the doctor-patient relationship, enhancing access and communication in some ways but sometimes making doctors seem more distant as they focus on a computer screen during appointments. Access to EHRs also empowers patients and changes the traditional health care power structure, says National Health IT Coordinator Dr. Karen DeSalvo. The Washington Post (tiered subscription model) (04/27)


5. Everyday Health revenue grows after expanding services

SmartBrief for Health Care Marketers | May 19, 2015

Everyday Health's revenue from advertising and sponsorship grew 11% in the first three months of 2015, driven in part by an expansion of services including optimized television ad buys, CEO Ben Wolin told investors. Everyday Health recently purchased Cambridge BioMarketing, which specializes in orphan drug marketing, and physician-focused firm DoctorDirectory. Medical Marketing & Media (05/12)


6. Infographics are popular, and there's a reason why

SmartBrief for Health Care Marketers | May 05, 2015

There were 62 million Internet searches for the word "infographic" in April, and 45% of marketers now use infographics -- 12% more than did so in 2013. That may be because infographics are 30 times more likely to be read than text alone, according to this infographic based on OneSpot data. Adweek (04/30)


7. Lymphoma survivor creates line of empathy cards for serious illnesses

SmartBrief for Health Care Marketers | May 12, 2015

Graphic designer Emily McDowell, a Hodgkin lymphoma survivor, has created a line of greeting cards to send to people who are seriously ill. McDowell says she often felt alienated after her diagnosis and received well-intentioned but unwelcome advice and platitudes. The cards display sentiments such as, "One more chemo down! Let's celebrate with whatever doesn't taste disgusting." National Public Radio (05/07)


8. Study: Clients want ad agencies to be trend experts

SmartBrief for Health Care Marketers | May 12, 2015

Expertise in emerging advertising trends is the top skill that brands want in an agency, according to an Econsultancy study. Important growth areas for agencies include product incubation, user-centric design and emerging tech trends. MediaPost Communications (05/07)


9. 11 drugmakers start Biosimilars Forum

SmartBrief for Health Care Marketers | May 12, 2015

Eleven companies active in developing biosimilars have established the Biosimilars Forum to improve awareness and adoption of the drugs through education and advocacy. The group intends to make a statement in May to the CMS about the development of billing codes for biosimilars. PharmExec.com (05/06)


10. Report: Digital is driving growth at ad agencies

SmartBrief for Health Care Marketers | May 05, 2015

Digital advertising helped propel U.S.-based ad agency revenue to $43.6 billion last year, with digital comprising nearly 40% of that revenue, according to Ad Age data. Employment of digital-media employees at ad agencies reached a record high of more than 175,000 people in January, fueled by digital growth through initiatives such as programmatic media buying. Advertising Age (free access for SmartBrief readers) (05/04)




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