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AT&T, Johnson & Johnson, Verizon latest to pull YouTube ads

4A's SmartBrief | Mar 23, 2017

Verizon, AT&T and Johnson & Johnson are the latest brands to pull their ads from YouTube and Google's display network after the ad-placement controversy that has seen brands' ads appear next to extremist content. More than 250 brands globally have stopped advertising on the platform, and Google has responded by saying it is immediately putting in place processes to give advertisers more control over where ads appear. The Wall Street Journal (tiered subscription model) (03/22) Marketing Land (03/22) The New York Times (free-article access for SmartBrief readers) (03/22) Campaign UK (03/23)


Unlimited's CEO on running an agency entirely for McDonald's

4A's SmartBrief | Mar 22, 2017

Why diversity is a "business necessity"

4A's SmartBrief | Mar 21, 2017

How advertisers can tap into the psychology of video ads

4A's SmartBrief | Mar 20, 2017

Deutsch shows there's a VW for every stage of a family's journey

4A's SmartBrief | Mar 21, 2017

CP&B shows contemporary Ferris Bueller run home for Domino's

4A's SmartBrief | Mar 21, 2017

Ad industry weighs in on the struggles of maintaining a work-life balance

4A's SmartBrief | Mar 21, 2017

Why consumer-centric design is the new digital frontier

4A's SmartBrief | Mar 20, 2017

Trust cited as issue in Honda, Mediavest Spark split

4A's SmartBrief | Mar 21, 2017

Partners & Spade, Shinola call on Americans to unite for the greater good

4A's SmartBrief | Mar 23, 2017


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