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Geico pre-roll ads offer a surprise after the first 5 seconds

4A's SmartBrief | Mar 03, 2015

Geico and The Martin Agency have released a series of digital pre-roll ads that are designed to capture the attention of viewers within the first five seconds -- and then offer them a surprise when they stick around. In one spot, a family dinner appears to be locked in a freeze-frame, until a dog hops on the table and starts to eat off of the plates. Adweek (03/02)


McGarryBowen resigns Sears account amid delayed review

4A's SmartBrief | Feb 25, 2015

Agencies get creative to woo top talent

4A's SmartBrief | Mar 02, 2015

What the "postdigital age" will look like for advertisers

4A's SmartBrief | Feb 27, 2015

Spotify's engaged audience appeals to digital agencies

4A's SmartBrief | Mar 02, 2015

360i to handle U.S. media for Spotify

4A's SmartBrief | Feb 25, 2015

American Media hires Zimmerman but doesn't want to advertise

4A's SmartBrief | Feb 26, 2015

Jose Cuervo takes margaritas to the final frontier

4A's SmartBrief | Mar 02, 2015

Why ideas must evolve as they're presented on different platforms

4A's SmartBrief | Feb 25, 2015

Coca-Cola ad imagines a series of escalating disasters

4A's SmartBrief | Feb 26, 2015


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