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Keith Reinhard on the future of advertising

4A's SmartBrief | Feb 21, 2017

DDB Worldwide Chairman Keith Reinhard predicts that native advertising will fade away as it "breaches both the integrity of the media vehicle and the brand itself." He also explains that advertisers need to be more persuasive to encourage brands to get back to storytelling to connect meaningfully with consumers, saying, "[there is a] profound difference between creating a buzz and creating a brand." Business Insider (02/17)


HP turns Christian Slater into a hacking wolf

4A's SmartBrief | Feb 15, 2017

Snickers, BBDO put a bikini-wearing guinea pig in Sports Illustrated

4A's SmartBrief | Feb 16, 2017

Taco Bell gears up for Vegas-style weddings

4A's SmartBrief | Feb 16, 2017

W+K shows the many sides of Michael K. Williams for The Atlantic

4A's SmartBrief | Feb 16, 2017

Farmers marks award season with "The Burkies"

4A's SmartBrief | Feb 21, 2017

Laird + Partners, Lane Bryant promote #ThisBody with Ashley Graham

4A's SmartBrief | Feb 17, 2017

SkinnyPop, McGarrah Jessee take on microwave popcorn

4A's SmartBrief | Feb 20, 2017

R/GA, the Ad Council tout the diversity of love

4A's SmartBrief | Feb 15, 2017

Should you take your creative skills overseas?

4A's SmartBrief | Feb 20, 2017


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Preparing Managers For The Next Level In Leadership

4A's SmartBrief | Feb 22, 2017

Transformation 2017 and 4A's 100th Anniversary

4A's SmartBrief | Feb 22, 2017

Empower New-Hires To Own Their Careers

4A's SmartBrief | Feb 21, 2017

Executives -- Sharpen Leadership Skills That Keep Your Agency On Top

4A's SmartBrief | Feb 21, 2017

The Legal In's and Out's of Agency Contracts

4A's SmartBrief | Feb 20, 2017




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