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Campbell's targets health-conscious consumers with new products

GMA SmartBrief | Jan 22, 2015

Squeezable yogurt and baby carrots flavored with ranch seasoning are among the innovative products that the Campbell Soup Company has created to attract health-conscious consumers, according to CEO Denise Morrison. The new creations are part of Morrison's strategy to recoup slow sales of the company's soups as fewer consumers cook and more avoid foods with high sodium. "Once upon a time you could throw a casserole in the oven and everyone would have to eat it...We've had to develop food products in different kinds of packaging and for different kinds of occasions," Morrison said. Time.com (01/22)


Mondelez announces red velvet as the next Oreo flavor

GMA SmartBrief | Jan 21, 2015

General Mills expects to cut 500 more jobs

GMA SmartBrief | Jan 19, 2015

CPG companies need to shake up traditional business model, experts say

GMA SmartBrief | Jan 21, 2015

Cheetos to introduce first sweet snack

GMA SmartBrief | Jan 23, 2015

Death of Tootsie Roll patriarch could mean new direction

GMA SmartBrief | Jan 22, 2015

Procter & Gamble restructures executive positions

GMA SmartBrief | Jan 22, 2015

PepsiCo elects former Heinz exec to board

GMA SmartBrief | Jan 19, 2015

Packaging can help CPG brands appeal to health-focused shoppers

GMA SmartBrief | Jan 20, 2015

Dannon enters protein shake market with Light & Fit shake

GMA SmartBrief | Jan 20, 2015


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