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Mondelez: E-commerce to generate growth for CPG companies

GMA SmartBrief | May 20, 2015

CPG companies can expect to see total global sales from e-commerce exceed $3 trillion over the next five years, with between 3% and 10% of CPG companies' revenues being generated by online sales, says Mondelez Global Head of E-Commerce Cindy Chen, who also notes that more than half of CPG growth will come from the e-commerce sector in the next few years. The forecast has companies like Mondelez working with agencies such as Razorfish to increase online sales and presence as consumers embrace e-commerce. Advertising Age (free access for SmartBrief readers) (05/18)


Chobani expands product portfolio

GMA SmartBrief | May 21, 2015

CPG companies shift strategy as more consumers shop the perimeter

GMA SmartBrief | May 22, 2015

General Mills plans to grow through core product innovation, expansion

GMA SmartBrief | May 21, 2015

Hershey may add more snack companies to its portfolio

GMA SmartBrief | May 20, 2015

Kellogg sees sales gain from Pandora mobile ads

GMA SmartBrief | May 22, 2015

General Mills seeks patent for new oil reduction process

GMA SmartBrief | May 19, 2015

Hormel debuts new campaign for Natural Choice line

GMA SmartBrief | May 19, 2015

How Whole Foods navigates the competitive grocery market

GMA SmartBrief | May 19, 2015

Hershey unveils 3D printed Kisses at Sweets and Snacks Expo

GMA SmartBrief | May 21, 2015


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GMA SmartBrief | May 20, 2015

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One more day until the GMA webinar on FSMA inspections - register now!

GMA SmartBrief | May 18, 2015




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