Most Clicked GMA SmartBrief Stories


1. Campbell's targets health-conscious consumers with new products

GMA SmartBrief | Jan 22, 2015

Squeezable yogurt and baby carrots flavored with ranch seasoning are among the innovative products that the Campbell Soup Company has created to attract health-conscious consumers, according to CEO Denise Morrison. The new creations are part of Morrison's strategy to recoup slow sales of the company's soups as fewer consumers cook and more avoid foods with high sodium. "Once upon a time you could throw a casserole in the oven and everyone would have to eat it...We've had to develop food products in different kinds of packaging and for different kinds of occasions," Morrison said. Time.com (01/22)


2. Mondelez announces red velvet as the next Oreo flavor

GMA SmartBrief | Jan 21, 2015

Mondelez International is set to debut red velvet Oreos, the newest flavor of the cookies aimed at foodies and cake fans, the company said. The red Oreo cookies with cream cheese-flavored filling will be in available for six weeks or more starting early next month. Bloomberg (01/20)


3. General Mills expects to cut 500 more jobs

GMA SmartBrief | Jan 19, 2015

General Mills, which has seen slow growth in its packaged food sales, expects to lay off 500 workers and shut plants in Indiana and Ontario by next year, the company said in a news release on Jan. 15. The cuts are part of a broader plan to save $100M a year by the end of fiscal 2017. Wall Street Journal (tiered subscription model), The (01/08)


4. CPG companies need to shake up traditional business model, experts say

GMA SmartBrief | Jan 21, 2015

Consumer packaged goods companies are "extremely good at the early stages of innovation -- identifying promising areas of growth and creating new product ideas in those areas -- and at the later stages of testing concepts and commercializing them," but a disconnect in the middle of the process often leads new products to fail, write three partners with Strategy&'s consumer and retail practice. Dynamic modeling, basing priorities on capabilities and resources, and shaking up the structure of the business could help CPG companies bridge the gap and deliver what consumers are looking for, they write. Strategy+Business online (free registration) (01/19)


5. Cheetos to introduce first sweet snack

GMA SmartBrief | Jan 23, 2015

Sweetos, a cinnamon sugar puff snack from Frito-Lay's Cheetos brand, will be available to consumers for a limited time in late February. The departure from savory snacks represents a strategy geared toward "growth outside of the cheese puff segment," according to Jeff Klein, Frito-Lay North America vice president of brand marketing. USA Today (01/21)


6. PepsiCo elects former Heinz exec to board

GMA SmartBrief | Jan 19, 2015

Reuters (01/16)


7. Packaging can help CPG brands appeal to health-focused shoppers

GMA SmartBrief | Jan 20, 2015

Packaging that tells a story and effectively uses health claims can help attract health-conscious consumers who may have migrated away from the center of the store, said Daymon Worldwide's Carl Jorgensen. Sustainable packaging and packaging that uses clear windows to show the product inside can also help convey health and freshness. FoodNavigator (01/19)


8. Death of Tootsie Roll patriarch could mean new direction

GMA SmartBrief | Jan 22, 2015

Tootsie Roll Industries CEO Melvin Gordon has died at 95, after half a century in charge of the publicly traded maker of Tootsie Rolls, Junior Mints and other candies. The Gordon family holds a controlling stake in the company and has long been quiet on its workings. With Gordon's wife, Ellen, taking over as CEO, investors speculated Wednesday that a sale is more likely. Slate (01/21) Bloomberg (01/21) New York Times (tiered subscription model), The (01/21)


9. Procter & Gamble restructures executive positions

GMA SmartBrief | Jan 22, 2015

Procter & Gamble named David Taylor, group president for health and grooming, as head of the company's global beauty unit. Former head of global beauty Deb Henretta will move to a newly created position as head of global online business. The appointments are part of the executive restructuring P&G is undergoing as "another step forward in improving strategies, capabilities and plans on key business priorities where P&G needs to win," Paul Fox, the company's director of corporate communications, said in an email. Fortune (01/21) New York Times (tiered subscription model), The (01/21)


10. Dannon enters protein shake market with Light & Fit shake

GMA SmartBrief | Jan 20, 2015

Dannon unveiled a new, low-fat protein shake as part of its Light & Fit yogurt brand that the company said targets women and the "struggling dieter" with a healthy, on-the-go option. Light & Fit Protein Shakes, which are the first protein shake products from Dannon, contain 12 grams of protein and 140 calories per bottle, and are available in strawberry, banana, mixed berry and vanilla flavors. DairyReporter.com (France) (01/19)




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