Most Clicked GMA SmartBrief Stories


1. Kraft, Heinz agree to merge

GMA SmartBrief | Mar 25, 2015

Kraft Foods and H.J. Heinz will merge through a deal that could reach more than $40 billion. The merger, which will be backed by 3G Capital and Berkshire Hathaway, would form the Kraft Heinz Co., which would make about $28 billion in revenue and stand as the world's fifth-largest food and beverage company. Wall Street Journal (tiered subscription model), The (03/25) Bloomberg (03/25) New York Times (tiered subscription model), The (03/25)


2. Some cereals show staying power despite decline of overall category

GMA SmartBrief | Mar 20, 2015

Bars, yogurt and other breakfast options continue to steal sales from cereal, but certain brands have retained loyal fans. Cheerios is the top-selling breakfast cereal, with nearly $1 billion in sales last year, according to Euromonitor. General Mills continues to see success with its sweet varieties, such as Cinnamon Toast Crunch and French Toast Crunch, which relaunched this year due to consumer demand. Serious Eats (03/18) BakingBusiness.com (03/19) Washington Post (tiered subscription model), The (03/18)


3. Keurig debuts recyclable K-Cup pods

GMA SmartBrief | Mar 24, 2015

Business Insider (03/23)


4. Convenience, consumer needs are focus for Tyson Foods innovation strategy

GMA SmartBrief | Mar 23, 2015

Tyson Foods has found success by expanding some of its core brands outside their typical product range, said President of Retail Packaged Goods Andy Callahan. Consumer desire for breakfast items outside of the morning day part led the company to expand its Jimmy Dean brand beyond breakfast, and the rising demand for snacks inspired the launch of a jerky item under the Ball Park brand, Callahan said. FoodBusinessNews.net (free registration) (03/20)


5. Cold-pressed juice brands chase trendy ingredients, lower price points

GMA SmartBrief | Mar 24, 2015

Ingredients such as matcha, avocado, turmeric and red cabbage are among the new trends in cold-pressed juice, according to executives from Evolution Fresh, Suja, Lumi and others brands that showcased their products at the recent Natural Products Expo West. Embracing new ingredients is just one part of the formula for success in the cold-pressed sector, said Rawpothecary founder Stephanie Walczak, who said retailers are looking for lower-priced options that appeal to mainstream consumers. BevNet.com (03/19)


6. General Mills thinks small to connect with consumers

GMA SmartBrief | Mar 20, 2015

General Mills is aiming to replicate the success that smaller, entrepreneurial brands have seen by being close to the consumer, chairman and CEO Kendall Powell. "We think it is really, really important, and in many ways it is replacing big and broad-scale tests that we used to do, which in a way moves our marketeers out of the process and distances the consumer from them," Powell said. The strategy has proven successful with the company's Yoplait brand, which posted 10% growth in U.S. retail sales in the last quarter after responding to consumer demand for products made with less sugar and no artificial ingredients. FoodBusinessNews.net (free registration) (03/19)


7. The Chobani approach to innovation

GMA SmartBrief | Mar 26, 2015

Chobani has been at the forefront of Greek yogurt innovation since 2007, and the yogurt-maker's new products follow a formula that requires "delicious, nutritious, natural and accessible" attributes. Chobani has used that formula when developing products released recently, including Chobani Kids Greek Yogurt pouches, inclusion-style Chobani Flips, Chobani Indulgent desserts and limited-batch and new yogurt flavors, said Michael Gonda, Chobani's vice president of communications. FoodBusinessNews.net (free registration) (03/25)


8. Impulse item sellers adapt as the checkout line changes

GMA SmartBrief | Mar 23, 2015

Items like candy and snacks that rely on impulse purchases by shoppers waiting in a line to check out are at a crossroads, as self checkout, click-and-collect services and grocery delivery gain in popularity and threaten the traditional checkout line. Companies including The Hershey Co. are looking for new ways to drive sales they have traditionally made at checkout, which make up only 1% of merchandising space at grocery stores but 4% their profits, according to Frank Jimenez, Hershey’s senior director of retail evolution. National Retail Federation (03/18)


9. McCormick hopes new products will boost its share of spice category

GMA SmartBrief | Mar 25, 2015

McCormick & Co. is hoping to reclaim share in the spices and seasonings category with new products scheduled to launch before the start of the summer grilling season, including a Blue Moon Belgian-Style White Ale Grill-Mates meat seasoning, new varieties of Old Bay and Lawry's marinades, gluten-free recipe mixes, and Zatarain's rice mixes. FoodBusinessNews.net (free registration) (03/24)


10. Report: Consumers are buying more indulgent snacks than healthy ones

GMA SmartBrief | Mar 26, 2015

Sales of indulgent snacks increased by 3.1% last year, compared with a 2.5% increase for healthy snacks, despite a trend toward healthier food choices overall, according to data from IRI. The data show that consumers want to satisfy cravings for salty, sweet, crispy and crunchy foods when they choose to snack. FoodNavigator (03/24)




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