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Mattel puts female "Ghostbusters" action figures in boys' toy aisle, sales skyrocket

Geena Davis Institute on Gender in Media SmartBrief | Jul 28, 2016

The new, all-female "Ghostbusters" action figures are a hit, with sales exceeding expectations at Mattel. The toy company says placing the four female characters in the boys' toy aisle also ensured both boys and girls would buy the figures. HelloGiggles (07/23) Time.com (07/22)


Dove spotlights how the media depict female athletes

Geena Davis Institute on Gender in Media SmartBrief | Jul 28, 2016

Taraji P. Henson brings overlooked NASA mathematician to life in "Hidden Figures"

Geena Davis Institute on Gender in Media SmartBrief | Aug 18, 2016

Dove spotlights what young women search online

Geena Davis Institute on Gender in Media SmartBrief | Aug 18, 2016

Catching Fire cartoon

Geena Davis Institute on Gender in Media SmartBrief | Aug 04, 2016

Survey: 500 women's stories about advertising's gender problem

Geena Davis Institute on Gender in Media SmartBrief | Aug 18, 2016

Brie Larson set to star as Captain Marvel

Geena Davis Institute on Gender in Media SmartBrief | Jul 28, 2016

"The Exorcist" producers, cast tout gender equality of show

Geena Davis Institute on Gender in Media SmartBrief | Aug 11, 2016

Oprah Winfrey, Arianna Huffington help change the online media landscape for older women

Geena Davis Institute on Gender in Media SmartBrief | Aug 11, 2016

Malala Yousafzai, Emma Watson talk real meaning of feminism

Geena Davis Institute on Gender in Media SmartBrief | Aug 04, 2016


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Geena Davis talks archery, 2020 Olympic games

Geena Davis Institute on Gender in Media SmartBrief | Aug 11, 2016

10 days left to enter 2016 Bentonville Film Festival and Lifetime Screenplay Competition

Geena Davis Institute on Gender in Media SmartBrief | Aug 04, 2016

FOX News Salon

Geena Davis Institute on Gender in Media SmartBrief | Aug 04, 2016




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