Most Clicked 4A's SmartBrief Stories


1. R/GA earns Agency of the Year honors at Cannes

4A's SmartBrief | Jun 30, 2015

R/GA has walked away from Cannes with 33 Lions, which made it the Agency of the Year at the festival. In addition, founder and CEO Bob Greenberg was given the Lion of St. Mark lifetime-achievement award. "For the past two years, we have been working under a new agency model, one built around business transformation, product and service innovation, and communications for the connected age," said Daniel Diez, R/GA's global chief marketing officer. Adweek (06/29) The Drum (Glasgow, Scotland) (06/29)


2. TBWA\Chiat\Day focuses on emotion in first ads for Travelers

4A's SmartBrief | Jun 29, 2015

TBWA\Chiat\Day N.Y.'s first work for Travelers highlights the care the insurance company has for its customers with three emotional TV spots. "The convention in the insurance category is to use humor to gain awareness. ... Travelers is a company that truly cares about its customers, so we tried to frame that feeling," said TBWA\Chiat\Day N.Y. CEO Rob Schwartz. MediaPost Communications (06/29)


3. Leo Burnett, Allstate punish viewers for skipping ads

4A's SmartBrief | Jun 25, 2015

Leo Burnett has produced an online ad for Allstate that punishes viewers if they try to make the ad disappear from the screen. If a viewer presses skip, they are treated to punishments such as a baby crying, a man munching on tinfoil and finally the message: "Are you sure you want to keep skipping? It only gets worse." Adweek (06/24)


4. Mullen Lowe to celebrate its Cannes wins by donating to Nepal

4A's SmartBrief | Jun 24, 2015

Mullen Lowe Group is donating the monetary value of the Cannes Lions awards it wins to earthquake relief in Nepal, and is asking other agencies to do the same. "We're hopeful that the global creative community will join us in sharing our good fortune in support of this important humanitarian initiative," says Alex Leikikh, Mullen Lowe's global CEO. Adweek (06/23)


5. RPA creative director publishes a book on Instagram

4A's SmartBrief | Jun 29, 2015

RPA Executive Creative Director Jason Sperling is publishing a book on Instagram, one page at a time. His book, "Look at Me When I’m Talking to You," contains advice for brands on how to engage customers and create loyalty. "It felt like a great way to practice what I was preaching," Sperling said. Digiday.com (06/29)


6. MDC exec says agency reviews are good for business

4A's SmartBrief | Jun 25, 2015

MDC Partners Chief Financial Officer David Doft says that the number of media agency reviews currently underway presents an opportunity for his agency. As the big players go after the big clients, it leaves the door open to grab smaller accounts, Doft said. "And increasingly we see clients [who] want to work with smaller agencies to find breakthrough solutions to solve business problems." MediaPost Communications (06/24)


7. WPP to work on Aston Martin's global marketing

4A's SmartBrief | Jun 26, 2015

WPP is collaborating with Aston Martin on its worldwide marketing messaging, including branding and car launches. "With WPP we are looking to create a fully integrated marketing communications team capable of successfully driving our brand forward across the globe," said Andy Palmer, Aston Martin's CEO. Automotive News (free content) (06/26)


8. Agency leaders talk about navigating tricky clients

4A's SmartBrief | Jun 30, 2015

Get to know your clients before committing your agency to a long-term relationship and step in quickly to address problems, agency executives advise in this article. Other tips include putting your agency and employees first and knowing when to walk away. "If you sense something is wrong, something is wrong," said Dan Khabie, CEO of JWT's Mirum. Advertising Age (free access for SmartBrief readers) (06/29)


9. Leica, Geico and John Lewis win Grand Prix awards at Cannes

4A's SmartBrief | Jun 29, 2015

Leica's "100" spot from F/Nazca Saatchi & Saatchi, which recreated 35 iconic photos, has won the Grand Prix in Film/Television at the Cannes Lions festival. Geico's "Family" from The Martin Agency won the top prize in the Non-Television category for its clever take on skippable ads. John Lewis took the Grand Prix for Film Craft for its "Monty's Christmas" ad by Adam&Eve/DDB London that tells the story of a little boy and his penguin. Advertising Age (free access for SmartBrief readers) (06/27)


10. Newcastle Brown Ale fans insult themselves in Droga5 spot

4A's SmartBrief | Jun 24, 2015

Droga5 N.Y. has created an ad for Newcastle Brown Ale that humorously shows people calling themselves idiots for having preconceptions that the beer would be too bitter or heavy. The spot was made in response to research that showed consumers questioning the dark color of the beer. "Even though we are talking about something that people could see as negative, it's not, so let's have fun with it," said Newcastle Brown Ale Brand Director Priscilla Flores Dohnert. Adweek (06/23)




Sign up for 4A's SmartBrief



Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart. Learn more