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Grey, Gillette tell sons to turn to their dads, not smartphones

4A's SmartBrief | May 24, 2017

Grey New York's latest push for Gillette's "Go Ask Dad" Father's Day campaign spotlights how 84% of sons would rather ask their smartphone for advice than their dad. A spot shows real-life sons asking a virtual assistant for advice on shaving, love and self-confidence before being stunned by the fact that it was their dads providing the answers all along. Campaign US (free registration) (05/23)


DDB Paris brings Play-Doh world to life

4A's SmartBrief | May 19, 2017

72andSunny, Axe spotlight young men's struggles with masculinity

4A's SmartBrief | May 18, 2017

OH Partners stunt catches the attention Airbnb's Mildenhall

4A's SmartBrief | May 22, 2017

Leo Burnett returns to Special K with "Own It"

4A's SmartBrief | May 22, 2017

Budweiser unveils camouflage bottles to honor military personnel

4A's SmartBrief | May 24, 2017

W+K shows what can go wrong if you don't use Duracell on a camping trip

4A's SmartBrief | May 18, 2017

Why the story is the star, not your brand

4A's SmartBrief | May 22, 2017

The takeaway from advertising's past? Stop cluttering

4A's SmartBrief | May 23, 2017

Creatives, put your smartphones away now

4A's SmartBrief | May 22, 2017


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