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Procter & Gamble plans major overhaul of agency relationships

4A's SmartBrief | Apr 23, 2015

Procter & Gamble is planning to "significantly simplify and reduce the number of agency relationships" it has, with potential savings in fees reaching "up to half a billion dollars," said Chief Financial Officer Jon Moeller. The company expects the changes to upgrade "agency capability to improve creative quality and communication effectiveness," Moeller added. Advertising Age (free access for SmartBrief readers) (04/23)


VW ad shows people re-enacting the Web's best cat videos

4A's SmartBrief | Apr 27, 2015

Agencies say they are culling the digital-vendor herd

4A's SmartBrief | Apr 22, 2015

P&G wants to boost creative quality as it cuts agency costs

4A's SmartBrief | Apr 24, 2015

Publicis chief: Rebate controversy is "a lot of noise"

4A's SmartBrief | Apr 22, 2015

Wells Fargo embraces diverse families in BBDO ad

4A's SmartBrief | Apr 24, 2015

SMG to defend as Coca-Cola reviews its U.S. media account

4A's SmartBrief | Apr 23, 2015

Airbnb seeks new customers with "Never a stranger" campaign

4A's SmartBrief | Apr 22, 2015

Behind Huge's mysterious spinoff shop that handles Apple work

4A's SmartBrief | Apr 24, 2015

Video for AB InBev's Oculto brand seeks to seduce millennials

4A's SmartBrief | Apr 21, 2015


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