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MullenLowe's Cottrill lambastes McDonald's in open letter

4A's SmartBrief | Apr 24, 2017

McDonald's allegedly used the creative work of street graffiti artists without permission, and the transgression prompted an angry open letter from MullenLowe Boston President Geoff Cottrill. "Here's some free advice from a former CMO, a current president of an agency, and a former consumer of yours ... use your global position, your vast resources, to contribute to culture," he writes. The Drum (Glasgow, Scotland) (04/22)


A look at VaynerMedia's rapid success

4A's SmartBrief | Apr 25, 2017

Green Point Creative targets drug policy discrimination

4A's SmartBrief | Apr 21, 2017

BBDO New York shows the power of dogs for Pedigree

4A's SmartBrief | Apr 24, 2017

Baldwin&, MediaMonks help Burt's Bees' VR take a look at simple life of founder

4A's SmartBrief | Apr 24, 2017

O'Keefe, Gildan tell millennials to skip Dad's underwear

4A's SmartBrief | Apr 26, 2017

Phelps' Cohen on how to be happy in advertising

4A's SmartBrief | Apr 24, 2017

Mistress, Discover Los Angeles say #EveryoneIsWelcome

4A's SmartBrief | Apr 20, 2017

Luxury fashion brand Coach picks UM

4A's SmartBrief | Apr 26, 2017

Telemundo picks Anomaly for 2018 FIFA World Cup gig

4A's SmartBrief | Apr 20, 2017


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