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DDB Paris brings Play-Doh world to life

4A's SmartBrief | May 19, 2017

DDB Paris is celebrating Play-Doh's 60th birthday with a poster and print campaign called "In the World of Play-Doh," which shows colorful, imaginative worlds that contain messages for children and parents. The agency's Alexander Kalchev said that the campaign -- which took 948 pots of Play-Doh and 10 months to produce -- "is proof that if you don't forget how to dream like a child, beautiful things happen." Adweek (05/18)


72andSunny, Axe spotlight young men's struggles with masculinity

4A's SmartBrief | May 18, 2017

OH Partners stunt catches the attention Airbnb's Mildenhall

4A's SmartBrief | May 22, 2017

Leo Burnett returns to Special K with "Own It"

4A's SmartBrief | May 22, 2017

W+K shows what can go wrong if you don't use Duracell on a camping trip

4A's SmartBrief | May 18, 2017

Why the story is the star, not your brand

4A's SmartBrief | May 22, 2017

The takeaway from advertising's past? Stop cluttering

4A's SmartBrief | May 23, 2017

Creatives, put your smartphones away now

4A's SmartBrief | May 22, 2017

I.d.e.a. celebrates David Hasselhoff as the new mayor of Harrah's Resort

4A's SmartBrief | May 22, 2017

Forsman & Bodenfors puts whole of Sweden on Airbnb

4A's SmartBrief | May 23, 2017


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4A's SmartBrief | May 23, 2017

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4A's SmartBrief | May 22, 2017




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