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TV shifting to an "audience-first" strategy

CTAM SmartBrief | Aug 19, 2016

Many networks are adopting an "audience-first" mindset to evolve with the TV industry, choosing to align programming around genres and audiences instead of focusing on a time-based scheduling approach. The audience-first strategy relies on components such as expanded demographics, social and mobile as core elements of consumer preferences, storytelling and long-term growth strategies. MediaPost Communications (08/17)


Charter to consolidate pricing tiers, DVR services

CTAM SmartBrief | Aug 23, 2016

Comcast closes $3.8B DreamWorks deal

CTAM SmartBrief | Aug 23, 2016

Networks use VOD, stacking rights to compete with streaming

CTAM SmartBrief | Aug 22, 2016

Fox News aims to increase younger viewership

CTAM SmartBrief | Aug 25, 2016

Rio Olympics average 27.5M nightly viewers

CTAM SmartBrief | Aug 22, 2016

NBCU's leadership structure keeps DreamWorks, Illumination separate

CTAM SmartBrief | Aug 24, 2016

It's not all about Millennials

CTAM SmartBrief | Aug 23, 2016

Viacom's Dooley to take over CEO role following Dauman departure

CTAM SmartBrief | Aug 19, 2016

Disney's $1B BAMTech investment is foray into OTT, live sports

CTAM SmartBrief | Aug 22, 2016


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It's not all about Millennials

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Project Z: A Mixed Story on Gen's Behavior, Culture, & Industry Influence

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Mobile and social media marketing reaches Gen Z

CTAM SmartBrief | Aug 17, 2016




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