Most Clicked Cinema Advertising SmartBrief Stories


1. Why cinema can succeed where digital, TV ads fall short

Cinema Advertising SmartBrief | Jun 15, 2015

Cinema advertising has once again been a key part of the upfront season, as advertisers focus less on particular media and more on video content that best targets the audiences they seek to reach, according to these analyses. Screenvision and National CineMedia each received praise for their presentations, which highlighted the unmatched power of the movies and new capabilities, while also taking shots at digital video and "viewability." Media Village (05/21) Media Village (06/10)


2. Screenvision chief Travis Reed exits his role, will remain on board of directors

Cinema Advertising SmartBrief | Jun 15, 2015

Variety (05/15)


3. "Jurassic World" sets U.S., global records in opening weekend

Cinema Advertising SmartBrief | Jun 15, 2015

Universal Pictures' "Jurassic World" set several records with its opening weekend haul, setting a new high with its $511.8 million global box office take and its $204.6 million in the U.S. coming in at No. 2 all time behind "The Avengers." The movie "broke the box office sound barrier," said Rentrak analyst Paul Dergarabedian. The Wall Street Journal (tiered subscription model) (06/14) ABC News (06/14)


4. NCM upfront focuses on audience opportunities, "premium content"

Cinema Advertising SmartBrief | Jun 15, 2015

National CineMedia's upfront presentation sought to outline two differentiating factors for cinema advertising: the steady stream of upcoming blockbusters that will draw in audiences, and the captive nature of those audiences, which contrasts with the cord-cutting, ad-skipping world of digital and television. Adweek (05/13)


5. Ronnie Ycong adds advertising duties at Spotlight Cinema Networks

Cinema Advertising SmartBrief | Jun 15, 2015

Spotlight Cinema Networks' Ronnie Ycong has been promoted to senior vice president of exhibitor relations and operations, and will add advertising duties to his role as manager of Spotlight's exhibitor network. The promotion "reflects his many accomplishments at Spotlight, including growing the exhibitor network, contributing to the development of our new digital system, and collaborating with the senior Spotlight team for our successful pre-show redesign," said Michael Sakin, Spotlight's president. FilmJournal.com (06/10)


6. Screenvision: Project Lynx enhances targeting capabilities

Cinema Advertising SmartBrief | Jun 15, 2015

Screenvision's Project Lynx is an effort to use behavioral and demographic data to allow cinema advertisers to more precisely target captive moviegoing audiences, Screenvision executives said. The project, unveiled at the company's recent upfront, "is already helping to accelerate the scatter market" for the summer blockbuster season, said Screenvision's John McCauley. "Project Lynx will enable us to be even more refined in our targeting. ... We'll simply have better information on moviegoers as niche audience segments," McCauley added. GeoMarketing (05/26) DigitalCinemaReport.com (06/02)


7. Will blockbuster-packed schedule lead to a $5B summer?

Cinema Advertising SmartBrief | Jun 15, 2015

The North American box office is off pace from 2013's record-breaking $4.75 billion summer, but with a packed June schedule including Universal's "Jurassic World" and Pixar's "Inside Out," the industry has its sights set on blowing past 2013 and pulling in $5 billion in summer receipts. CNNMoney (06/04)


8. Screenvision looks to build on upfront with new hires

Cinema Advertising SmartBrief | Jun 15, 2015

Screenvision has added several sales and marketing executives as it looks to build on the programs it announced at its upfront event in May. New hires include Tracy Kain as vice president of national sales, Western region and Detroit region; Andrew Gyves as senior director of national accounts; Laura Griffith as Detroit national account executive; Eric Nathanson as a national account executive in the Western region; Matt Wiesenfeld as New York national account executive; and Celeste Roman as a sales service executive in New York City. FilmJournal.com (06/06)


9. Dolby helps bring powerful sound to Coca-Cola cinema spot

Cinema Advertising SmartBrief | Jun 15, 2015

Coca-Cola and agency JWT Brazil worked with Dolby to create a cinema ad that captures the sights and, especially, sounds of being inside a Coca-Cola bottle as it's being opened and poured over ice. "Beyond marketing Coke, the ad was intended to illustrate the all-enveloping power of Dolby's system and capture the best aspects of theater-going," writes Andrew McMains. Adweek (05/21)


10. Animated cinema spots encourage water conservation in Calif.

Cinema Advertising SmartBrief | Jun 15, 2015

Steve Carell and "Jane the Virgin" actor Jaime Camil narrate a series of animated spots for cinema and TV that encourage water conservation in California. The spots are part of the Save the Drop campaign launched by the city of Los Angeles and ad agency Omelet. "As marketers, we know the best way to change behavior is to craft a message that's clear and creative," said Omelet Associate Creative Director Alex Delyle. FastCoCreate (06/08)




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