Most Clicked Cinema Advertising SmartBrief Stories


1. Cinema ads are now a "premium video" player

Cinema Advertising SmartBrief | Apr 08, 2015

National CineMedia and Screenvision are excited about the buzzworthy slate of movies in 2015, and they are optimistic that the deal between Omnicom and NCM will have a ripple effect throughout the advertising industry. Cinema advertising "has finally reached the tipping point where advertisers are now recognizing cinema as part of the premium video landscape," said Dave Kupiec, executive vice president of sales and marketing for NCM and CAC's executive director. FilmJournal.com (03/20)


2. How the pre-show has transformed into a creative platform

Cinema Advertising SmartBrief | Apr 08, 2015

The cinema pre-show has become more like a content marketing platform, with benefits for moviegoers, exhibitors and advertisers, writes John McCauley, chief marketing officer at Screenvision. "Cinema advertising offers brands a big screen to connect with moviegoers in a way that is unlike any other in media, and the pre-show provides the added fuel to make these impressions even more memorable," McCauley writes. FilmJournal.com (03/19)


3. Spotlight Cinema Networks says its content approach is paying off

Cinema Advertising SmartBrief | Apr 08, 2015

Spotlight Cinema Networks continued to grow its revenue and exhibitor network in 2014, as its approach to pre-show content continues to pay off, writes Ronnie Ycong, Spotlight's vice president of exhibitor relations. "Companies that advertise in our pre-show ... enjoy the benefit of our clutter-free environment where their message will stand out with an audience that is engaged and entertained," he writes. FilmJournal.com (03/19)


4. National CineMedia's merger with Screenvision is off

Cinema Advertising SmartBrief | Apr 08, 2015

National CineMedia and Screenvision have canceled their proposed merger, citing opposition to the deal from the Department of Justice. "While I am disappointed that our shareholders and our advertising clients and exhibitor partners will not realize the benefits of a merger with Screenvision, I remain confident in our ability to continue to innovate and build our business," said Kurt Hall, chairman and CEO of National CineMedia. MediaPost Communications (03/16) Hollywood Reporter, The (03/16)


5. Turtle Wax runs cinema campaign to tie in with "Furious 7"

Cinema Advertising SmartBrief | Apr 08, 2015

Chicago-based car care company Turtle Wax has created a commercial that debuted in cinemas prior to showings of "Furious 7." Chief Marketing Officer Sandy Kolkey said tying in with the popular movie franchise would help the company reach the "next generation of car lovers." Chicago Tribune (tiered subscription model) (04/03)


6. Report: Carmike hires investment bank, considers sale

Cinema Advertising SmartBrief | Apr 08, 2015

Reuters (03/13)


7. CJ Group's "ScreenX" will be demonstrated at CinemaCon

Cinema Advertising SmartBrief | Apr 08, 2015

"ScreenX," the 270-degree theater experience from South Korea's CJ Group, will be demonstrated for theater owners at CinemaCon in Las Vegas this month. The system uses three screens and 13 projectors to create a Cinerama-like experience. The company hopes to install its first ScreenX system in the U.S. in 2016. Hollywood Reporter, The (03/30)


8. "Furious 7" sets April record with $147.2 million opening

Cinema Advertising SmartBrief | Apr 08, 2015

Universal's "Furious 7" took in $147.2 million in North America for its opening weekend, setting a record for the month of April. The film, the seventh in the franchise, collected a worldwide total of $392.3 million, according to initial estimates. "It just took off and had a life of its own, and filled theaters in a very summer-style way," said Paul Dergarabedian, a box office analyst at Rentrak. Hollywood Reporter, The (04/05) USA Today (04/05) Los Angeles Times (tiered subscription model) (04/05)


9. Zombie invades a kiss cam in Swedish amusement park ad

Cinema Advertising SmartBrief | Apr 08, 2015

Swedish amusement park Gröna Lund created a cinema-ad experience for its House of Nightmares attraction that centered on a false "kiss cam" segment that gets invaded by a bloody zombie. The ad was one of several April Fools' Day pranks highlighted in this article. Advertising Age (free access for SmartBrief readers) (04/01)


10. Imax brings laser-projection system to U.S. for "Furious 7"

Cinema Advertising SmartBrief | Apr 08, 2015

The premiere of "Furious 7" at the TCL Chinese Theatre in Los Angeles also marked the U.S. debut of Imax's laser-projection system. The system, which uses two laser projectors and technology from Eastman Kodak and Barco, was first seen last year at a Toronto theater during a showing of "The Hobbit: The Battle of Five Armies." Hollywood Reporter, The (04/01)




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