Most Clicked Cinema Advertising SmartBrief Stories

1. National CineMedia signs $50 million ad deal with Omnicom

Cinema Advertising SmartBrief | Mar 11, 2015

Omnicom Media Group has committed to spending $50 million with in-theater advertising firm National CineMedia, the largest in-theater ad deal yet for both parties. "This deal for me is part of a broader conversation that we're trying to lead in terms of defining what is premium video," said John Swift of Omnicom Media Group. Advertising Age (free access for SmartBrief readers) (03/03)

2. Box office is booming with record-setting films in Jan., Feb.

Cinema Advertising SmartBrief | Mar 11, 2015

Winter hits such as "American Sniper" and "Fifty Shades of Grey" have U.S. box office sales up 10% from last year, and revenues in North America are on pace for a record $11.5 billion in 2015. "Theaters right now and into the future are a more robust proposition than ever," said Paul Dergarabedian of Rentrak. He added, "People have been ringing the death knell for theaters since TV, and it's just not happening." Washington Post (tiered subscription model), The (02/23)

3. Movie theaters look to maximize online-ticketing opportunities

Cinema Advertising SmartBrief | Mar 11, 2015

Movie studios and theater chains are hoping to shift more ticket sales online, where they can collect surcharges as well as data on moviegoers. Regal is considering selling its own tickets online, a route previously taken by AMC, and is emerging as a worthy competitor for Fandango, the leader in online tickets. Wall Street Journal (tiered subscription model), The (02/12)

4. Consumers are responding to movie theaters upgrades

Cinema Advertising SmartBrief | Mar 11, 2015

Regal, AMC and Cinemark impressed investors with their fourth-quarter earnings, despite an overall box office slump in 2014. Their success was driven by a broadening of services and offerings, including reserved seating, alcoholic beverages and more comfortable chairs. Variety (02/19)

5. National CineMedia expects revenue to rebound in 2015

Cinema Advertising SmartBrief | Mar 11, 2015

National CineMedia's fourth-quarter revenues were flat and full-year revenues were down 14.9% to $394 million, although those numbers reflect the divested Fathom Events unit. NCM is forecasting improved numbers for Q1 and 2015, however, with revenue for the year projected at $422 million to $432 million. CNBC (02/26) MediaPost Communications (02/27)

6. U.S., U.K. theaters bring in new advertisers spurred by "Fifty Shades"

Cinema Advertising SmartBrief | Mar 11, 2015

Estee Lauder, Nike and General Motors were among the brands that advertised during showings of "Fifty Shades of Grey" in the U.K., with Calvin Klein Jeans headlining a list of newcomers to cinema campaigns. In the U.S., new cinema advertisers spurred by the popular film include European Wax Centers and ThinkThin protein bars. This year "is looking like a perfect storm of hits for the movie industry," said Cliff Marks of National CineMedia, which sold out its ad spots for February. Advertising Age (free access for SmartBrief readers) (02/13)

7. The higher we are placed, the more humbly we should walk.

Cinema Advertising SmartBrief | Mar 11, 2015


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