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Marketers share their thoughts on what will be hot in 2017

Business Marketing SmartBrief | Nov 30, 2016

Leading marketers speculate on what will create industry buzz in 2017, including Diligent's John Fernandez, who predicts that Microsoft is the company to watch in terms of data capabilities. Gyro's Patrick O'Hara says business-to-business marketers will invest in video and programmatic, while Arketi's Mike Neumeier forecasts that multichannel lead attribution will be key for B2B tech companies. Chief Marketer (11/29)


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