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The best salespeople act like consultants

Business Marketing SmartBrief | Mar 20, 2017

B2B salespeople should throw away the question checklist, and instead engage in real conversations with buyers to discover their unique issues and design tailor-made solutions. "Consultative selling is a fundamental business strategy centered on creating value through insight and perspective that paves the way toward long-term relationships and genuine solutions for your customers," Scott Edinger writes. Harvard Business Review online (tiered subscription model) (03/17)


Why using influencers is a win-win for brands

Business Marketing SmartBrief | Mar 21, 2017

Marketing creativity is getting more sophisticated

Business Marketing SmartBrief | Mar 23, 2017

Tips to developing a marketing-operations plan

Business Marketing SmartBrief | Mar 23, 2017

Why B2B marketers should address social impact

Business Marketing SmartBrief | Mar 20, 2017

Steps to launch a successful B2B e-commerce system

Business Marketing SmartBrief | Mar 22, 2017

Report: B2B marketers "fighting a losing battle" on strategy

Business Marketing SmartBrief | Mar 21, 2017

A holistic approach to demand generation

Business Marketing SmartBrief | Mar 20, 2017

The right video for each tier of the sales funnel

Business Marketing SmartBrief | Mar 20, 2017

Don't forget that customers are also leads

Business Marketing SmartBrief | Mar 22, 2017


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BMA News More >


Early-bird pricing extended for B2B Masters!

Business Marketing SmartBrief | Mar 24, 2017

Make media and measurement less complex

Business Marketing SmartBrief | Mar 24, 2017

Behind the success of Tough Mudder

Business Marketing SmartBrief | Mar 23, 2017

How to launch a brand collaboration

Business Marketing SmartBrief | Mar 23, 2017

Get recognized for your B2B marketing work

Business Marketing SmartBrief | Mar 22, 2017




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