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Are infographics a good content tool for B2B?

Business Marketing SmartBrief | Feb 22, 2017

Forty-two percent of business-to-business companies cite brand awareness as their top content goal, and 28% say appearing on search engines is the primary aim, Clutch reports. The research also found that infographics are a popular content tool, but a separate report from Moz and BuzzSumo suggests that infographics may not be as useful as marketers think. The Drum (Glasgow, Scotland) (02/21)


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