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How not to fail at content marketing

Business Marketing SmartBrief | Mar 25, 2015

Using a checklist for content marketing will help chief marketing officers and marketing executives ensure that nothing slips through the cracks when it comes to this vital promotional technique, Caitlin Roberson writes. She offers an eight-part checklist with reminders such as to avoid direct product advertising, understand influencer marketing, and focus on audience priorities and content that is interesting as well as varied. Content Standard, The (03/24)


How to avoid the spam catcher in e-mail campaigns

Business Marketing SmartBrief | Mar 31, 2015

Social media can help warm up the cold call

Business Marketing SmartBrief | Mar 27, 2015

The new success metrics of B2B public relations

Business Marketing SmartBrief | Mar 30, 2015

Experts weigh in on the importance of B2B blogging

Business Marketing SmartBrief | Mar 30, 2015

B2B news releases can be a powerful sales tool

Business Marketing SmartBrief | Mar 31, 2015

Study: Innovation is the top challenge for B2B marketers

Business Marketing SmartBrief | Mar 25, 2015

How advanced attribution can boost marketing ROI

Business Marketing SmartBrief | Mar 27, 2015

How new tools are making B2B marketing more holistic

Business Marketing SmartBrief | Mar 26, 2015

How to use social media to boost B2B brand awareness

Business Marketing SmartBrief | Mar 25, 2015


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BMA Houston Chapter | Event | Feel Confident Naked: How to Use the Power of Transparency on Social Channels to Build Brand Loyalty and Avoid Crisis

Business Marketing SmartBrief | Mar 27, 2015

BMA corporate membership program offers great group rate option

Business Marketing SmartBrief | Mar 27, 2015

BMA Colorado Chapter | Event | April Meet-Up

Business Marketing SmartBrief | Mar 26, 2015

Why join BMA? If business-to-business marketing worked like consumer marketing, you wouldn't need us.

Business Marketing SmartBrief | Mar 26, 2015

BMA Chicago Chapter | Even | BMA Exclusive Speaker Dinner

Business Marketing SmartBrief | Mar 25, 2015




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