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B2B buyers want testimonials, influencer content

Business Marketing SmartBrief | Apr 26, 2017

Only 34% of business-to-business buyers cite content created by vendors as trustworthy, whereas 68% trust peer reviews and 87% trust influencer content, DemandGen reports. Marketers should use reviews and testimonials to stay abreast of this trend and to promote transparency, Ardath Albee writes. Marketing Interactions Blog (04/21)


Turn your brand into a thought leader

Business Marketing SmartBrief | Apr 24, 2017

The one metric you need to boost ROI

Business Marketing SmartBrief | Apr 24, 2017

Why AI is a boon to B2B marketers

Business Marketing SmartBrief | Apr 25, 2017

Create different tactics for inbound, outbound leads

Business Marketing SmartBrief | Apr 24, 2017

Report: Conversion rates drop with slow load times

Business Marketing SmartBrief | Apr 21, 2017

Guide to a manageable content strategy

Business Marketing SmartBrief | Apr 24, 2017

Create B2B videos prospects will want to share

Business Marketing SmartBrief | Apr 26, 2017

21 ways to boost your conversion rate

Business Marketing SmartBrief | Apr 27, 2017

Marketo's Lucas: B2B brands need to engage, not market themselves

Business Marketing SmartBrief | Apr 27, 2017


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