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Why execs return to agency world after visiting the client side

4A's SmartBrief | Feb 24, 2015

Ad industry observers see a growing trend in agency executives switching to the client side only to return to the agency world after a short period. The reasons for the moves vary, but agency executives say being on the client side gave them valuable insights and experiences. "The entire industry would continue to be better off if there was more cross-pollination," said Pat Lafferty, CEO of BBH North America who was formerly the top marketer at the Travel Channel. Digiday.com (02/23)


McGarryBowen resigns Sears account amid delayed review

4A's SmartBrief | Feb 25, 2015

Coca-Cola campaign in Puerto Rico uses smiling emojis as URLs

4A's SmartBrief | Feb 20, 2015

The '90s are back, but are they here to stay?

4A's SmartBrief | Feb 23, 2015

Ad review: Comcast, GSP deliver a "beautiful" Oscars spot

4A's SmartBrief | Feb 23, 2015

PetSmart to launch campaign from GSD&M during Academy Awards

4A's SmartBrief | Feb 20, 2015

Send us your terrible employees, Cannes Lions says in ads

4A's SmartBrief | Feb 24, 2015

360i to handle U.S. media for Spotify

4A's SmartBrief | Feb 25, 2015

American Media hires Zimmerman but doesn't want to advertise

4A's SmartBrief | Feb 26, 2015

Why ideas must evolve as they're presented on different platforms

4A's SmartBrief | Feb 25, 2015


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4A's SmartBrief | Feb 24, 2015




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