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Dove's latest digital billboard reacts to the weather

4A's SmartBrief | May 03, 2016

Havas Helia created a digital billboard in Times Square for Dove that altered its creative to respond to changes in the weather. The billboard showed Dove's real woman, Alice, talking to bystanders until rain started to fall, prompting the content to change to Alice using Dove's body wash in the "biggest shower ever." The Drum (Glasgow, Scotland) (04/29)


Anomaly, Duracell tap John Slattery for moving spot about hearing loss

4A's SmartBrief | May 04, 2016

Droga5 says be ready for life's mishaps with Pure Protein bars

4A's SmartBrief | May 05, 2016

Mars Temptations gives cats a voice

4A's SmartBrief | Apr 29, 2016

VB&P, Reebok show a life from end to beginning

4A's SmartBrief | May 05, 2016

Mullen-Lowe says happy birthday to Acura

4A's SmartBrief | Apr 29, 2016

Female ad execs discuss sexism

4A's SmartBrief | May 02, 2016

J.M. Smucker Co. seeks agency or agencies for 29 brands

4A's SmartBrief | Apr 29, 2016

Nathan's, HelloWorld and Marsh Brand Partners resurrect the classic Coney Island

4A's SmartBrief | May 02, 2016

Survey: Millennials are not fans of celebrity endorsements

4A's SmartBrief | Apr 29, 2016


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4A's SmartBrief | May 06, 2016

Agency Communications Summit 2016: All Access, June 8, 2016 KeyNote Speaker announced, Dana Anderson, Mondelez International

4A's SmartBrief | May 05, 2016

The Secrets To Crafting Killer Decks

4A's SmartBrief | May 05, 2016

How Account Management Was Reborn

4A's SmartBrief | May 04, 2016

How To Get the Most Out of Search Engines

4A's SmartBrief | May 04, 2016




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