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Coca-Cola CEO has high hopes for household penetration of Keurig Cold

ABA SmartBrief | Apr 23, 2015

Coca-Cola Co. CEO Muhtar Kent believes that the single-serve soda machine the company developed with Keurig Green Mountain will penetrate households at an even faster rate than the coffee company's hot brewers, which are in 20 million U.S. households, according to Keurig. "It's all about the choice," Kent said. "This allows a practicality for consumers to take more choices to their homes, whether it's mixers or whether it's sparkling drinks or whether it's still drinks." Bloomberg (04/23)


Fat-burning functional drink generates investor interest

ABA SmartBrief | Apr 22, 2015

Mighty Leaf Tea names former PepsiCo exec as new CEO

ABA SmartBrief | Apr 24, 2015

Pepsi Bottling Ventures to invest $12.5M in consolidation of 2 distribution centers

ABA SmartBrief | Apr 22, 2015

Coca-Cola cites "consumer clusters" strategy as sales pick up

ABA SmartBrief | Apr 23, 2015

"Power of partnerships" big part of Coca-Cola system, says CEO

ABA SmartBrief | Apr 27, 2015

Campbell CEO: Millennials creating "seismic shifts" in food and beverage sector

ABA SmartBrief | Apr 24, 2015

Frito-Lay's 3 key strategies for keeping up with changing consumer habits

ABA SmartBrief | Apr 23, 2015

Knowing consumers is key to Dr Pepper's success

ABA SmartBrief | Apr 24, 2015

PepsiCo to switch sweeteners for Diet Pepsi

ABA SmartBrief | Apr 27, 2015


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Designed specifically for non-alcoholic beverage industry professionals, ABA SmartBrief is a FREE, daily e-mail news briefing. It provides the latest news and information on the non-alcoholic beverage industry. Learn more

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