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What's the hottest beverage trend for 2017? Storytelling

ABA SmartBrief | Jan 18, 2017

Consumers are increasingly seeking health claims and transparency when making food and beverage selections, but perhaps the most important consumer trend for 2017 is the need for brands to have a story that illuminates and justifies those claims, said Linda Gilbert, CEO of EcoFocus Worldwide. From powdered drinks and superfoods to dairy and cold brew, successful brands develop a compelling narrative that connects consumers to the product. FoodBusinessNews.net (free registration) (01/17)


Coca-Cola identifies most likely "future consumption" c-store beverage shoppers

ABA SmartBrief | Jan 17, 2017

Former PepsiCo CEO Brenda Barnes passes away at 63

ABA SmartBrief | Jan 18, 2017

Report: Global bottled water market could nearly double by 2022

ABA SmartBrief | Jan 23, 2017

New S.D. Coca-Cola plant completes first shipments

ABA SmartBrief | Jan 18, 2017

CVS expands healthy beverage offerings

ABA SmartBrief | Jan 18, 2017

Maui Coca-Cola bottler makes improvements to accommodate expansion

ABA SmartBrief | Jan 23, 2017

Red Bull takes North and South Texas distribution in-house

ABA SmartBrief | Jan 17, 2017

Early Bai investor CAVU Venture Partners launches new fund

ABA SmartBrief | Jan 20, 2017

C-store packaged beverage sales projected to rise 5.2% this year

ABA SmartBrief | Jan 20, 2017


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Designed specifically for non-alcoholic beverage industry professionals, ABA SmartBrief is a FREE, daily e-mail news briefing. It provides the latest news and information on the non-alcoholic beverage industry. Learn more

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