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New Suja drink sold out in 3 days despite marketing on a shoestring

ABA SmartBrief | Sep 23, 2016

Suja sold out all 1,000 bottles of its new charcoal drink Midnight Tonic in three days, thanks in part to the company's idea to send the beverage to influential celebrities (without compensation) who then tweeted, Snapchatted, hashtagged and otherwise disseminated the message that the drink was desirable. "The only thing we spent money on was making and shipping the product," said CMO Heather MacNeil Cox. Adweek (09/22)


CORE Nutrition to enter energy drink market

ABA SmartBrief | Sep 26, 2016

New varieties from Starbucks' Evolution Fresh juice line to hit grocery shelves

ABA SmartBrief | Sep 23, 2016

Nestle takes Nesquik Protein Plus nationwide

ABA SmartBrief | Sep 27, 2016

Tropicana to debut probiotic juice line

ABA SmartBrief | Sep 26, 2016

Plant-based product sales grow at twice the industry standard rate

ABA SmartBrief | Sep 28, 2016

WhiteWave releases RTD cold brew coffee line

ABA SmartBrief | Sep 26, 2016

How the golf great invented the Arnold Palmer

ABA SmartBrief | Sep 27, 2016

Tiny packages can yield huge profits

ABA SmartBrief | Sep 27, 2016

DRY Soda debuts two holiday flavors

ABA SmartBrief | Sep 22, 2016


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Designed specifically for non-alcoholic beverage industry professionals, ABA SmartBrief is a FREE, daily e-mail news briefing. It provides the latest news and information on the non-alcoholic beverage industry. Learn more

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