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DDB's Wendy Clark on what makes a successful agency

4A's SmartBrief | Mar 17, 2017

DDB's Wendy Clark talks in this short video about the characteristics of the perfect agency, including the ability to identify the most pertinent data and apply it intelligently. She also says shops must be able to collaborate side-by-side with brands and work in three tiers -- micro, macro and mega. Advertising Age (03/16)


McKinney creates an African scene from paint tiles for Sherwin-Williams

4A's SmartBrief | Mar 15, 2017

How advertisers can tap into the psychology of video ads

4A's SmartBrief | Mar 20, 2017

Why diversity is a "business necessity"

4A's SmartBrief | Mar 21, 2017

CP&B shows contemporary Ferris Bueller run home for Domino's

4A's SmartBrief | Mar 21, 2017

Deutsch shows there's a VW for every stage of a family's journey

4A's SmartBrief | Mar 21, 2017

Nasdaq launches New York Interactive Advertising Exchange

4A's SmartBrief | Mar 15, 2017

Why consumer-centric design is the new digital frontier

4A's SmartBrief | Mar 20, 2017

Ad industry weighs in on the struggles of maintaining a work-life balance

4A's SmartBrief | Mar 21, 2017

Ted Baker, Poke create retro, shoppable world on Instagram

4A's SmartBrief | Mar 17, 2017


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