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MullenLowe's Cottrill lambastes McDonald's in open letter

4A's SmartBrief | Apr 24, 2017

McDonald's allegedly used the creative work of street graffiti artists without permission, and the transgression prompted an angry open letter from MullenLowe Boston President Geoff Cottrill. "Here's some free advice from a former CMO, a current president of an agency, and a former consumer of yours ... use your global position, your vast resources, to contribute to culture," he writes. The Drum (Glasgow, Scotland) (04/22)


A look at VaynerMedia's rapid success

4A's SmartBrief | Apr 25, 2017

Publicis unveils global TV spots for Heineken that can be altered for local markets

4A's SmartBrief | Apr 27, 2017

Green Point Creative targets drug policy discrimination

4A's SmartBrief | Apr 21, 2017

BBDO New York shows the power of dogs for Pedigree

4A's SmartBrief | Apr 24, 2017

O'Keefe, Gildan tell millennials to skip Dad's underwear

4A's SmartBrief | Apr 26, 2017

Baldwin&, MediaMonks help Burt's Bees' VR take a look at simple life of founder

4A's SmartBrief | Apr 24, 2017

Phelps' Cohen on how to be happy in advertising

4A's SmartBrief | Apr 24, 2017

BBDO, American Family astound a street musician with Hudson duet

4A's SmartBrief | Apr 27, 2017

Luxury fashion brand Coach picks UM

4A's SmartBrief | Apr 26, 2017


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4A's SmartBrief | Apr 27, 2017

Farewell Address From 4A's CEO Nancy Hill at Transformation 2017

4A's SmartBrief | Apr 26, 2017

How to Embrace a Culture of Making with Tech and Design

4A's SmartBrief | Apr 25, 2017




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