Most Clicked 4A's SmartBrief Stories


1. Omnicom sees $1B billion opportunity in media reviews

4A's SmartBrief | Jul 22, 2015

Omnicom is fighting to keep $1.2 billion in media accounts amid a wave of reviews, although the agency does say it believes there could be $1 billion in "upside potential" if its pitches are successful. "There are more media channels and online video available to consumers. Advertisers want to make sure they have the right strategy in place," said John Wren, Omnicom's CEO. Advertising Age (free access for SmartBrief readers) (07/21)


2. Apple is searching for agencies to help with retail projects

4A's SmartBrief | Jul 27, 2015

Apple is seeking agencies to help with new and existing retail projects, with duties to include "strategy and insights, experience design, creative ideation and seamless production," according to the request for information. The RFI also indicates that global expertise is needed, with Europe and China specifically mentioned. Advertising Age (free access for SmartBrief readers) (07/23)


3. 9 agencies talk about motivating their staff this summer

4A's SmartBrief | Jul 27, 2015

Ogilvy & Mather New York uses a volunteering day to motivate community-minded staff, one of nine agencies who talk about their summer team-building approaches in this article. Saatchi & Saatchi set its staff up for a fall with a visit to Trapeze School New York, while Huge focuses on getting out of the office with a picnic in Brooklyn and a trip to Coney Island, among other activities. Digiday.com (07/27)


4. Havas Worldwide Chicago's leadership team is now 50% female

4A's SmartBrief | Jul 23, 2015

Havas Worldwide in Chicago has promoted Tatia Torrey to the newly created position of chief client officer, meaning women now make up half of the agency's C-suite. "My personal philosophy -- and this might be a sweeping generalization -- is that women generally have better intuition than men. And intuitive nature and instincts to me are a critical part of what it means to have emotional intelligence in the boardroom," CEO Paul Marobella said. Adweek (07/22)


5. BBDO spot for AT&T shows consequences of distracted driving

4A's SmartBrief | Jul 27, 2015

BBDO New York has created an ad for AT&T that aims to shock drivers by showing six people having their ordinary day interrupted by tragedy when one of them checks a social media message on her smartphone. "The core idea was how to dramatize how one split second, one tiny glance can have a lifetime of consequences," said Matt MacDonald, executive creative director at BBDO. Advertising Age (free access for SmartBrief readers) (07/27)


6. The Martin Agency launches Oreo Thins with tech-like ad

4A's SmartBrief | Jul 21, 2015

The Martin Agency and production firm MediaMonks Films have created a "Wonderfilled" video to launch Oreo Thins, showcasing the sleeker cookies by using imagery that seems to be inspired by technology advertising. The campaign also includes activity on social media, including guidelines for consumers on how to eat the slender cookies. Adweek (07/20)


7. MDC Partners CEO Miles Nadal is cutting ties with the company

4A's SmartBrief | Jul 21, 2015

Miles Nadal is stepping down from his role as CEO of MDC Partners and chairman of the company's board. Nadal has been under a Securities and Exchange Commission investigation for expenses, among other matters. He has been replaced by Scott Kauffman, the presiding director of MDC's board. The Wall Street Journal (tiered subscription model) (07/20)


8. Levy says "reviewmaggedon" poses a small risk to Publicis

4A's SmartBrief | Jul 24, 2015

The current wave of media reviews could end up costing Publicis Groupe as much as 2.3% of its revenue -- but only if it fails to win any of the pitches it's participating in, said CEO Maurice Levy "I don’t believe that things will change quite dramatically in the scope and the range of the various companies," he said. Publicis announced organic growth of 1.4% in the second quarter. The Wall Street Journal (tiered subscription model) (07/23) The Wall Street Journal (tiered subscription model) (07/22)


9. Project work helps Barton F. Graf 9000 land Scotts Miracle-Gro

4A's SmartBrief | Jul 21, 2015

Scotts Miracle-Gro has appointed Barton F. Graf 9000 as its agency of record after the shop's previous work on a spot for the company's rodent control products. "This is how it's supposed to work, right? You meet a like-minded client, they give you a shot at some smaller projects, you create great work that sells lots of product, and they trust you enough to take on their biggest brands," said founder Gerry Graf. Advertising Age (free access for SmartBrief readers) (07/21)


10. American Airlines details its plans for agency review

4A's SmartBrief | Jul 22, 2015

American Airlines has announced the process for its agency review, starting with invitations this week being sent to as many as 20 agencies selected by the company. After talks over the next few weeks, the selection will be pared down to four to six final candidates. The carrier has confirmed that it's seeking an agency with global reach. American City Business Journals (07/21)




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