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Dove's latest digital billboard reacts to the weather

AAF SmartBrief | May 02, 2016

Havas Helia created a digital billboard in Times Square for Dove that altered its creative to respond to changes in the weather. The billboard showed Dove's real woman, Alice, talking to bystanders until rain started to fall, prompting the content to change to Alice using Dove's body wash in the "biggest shower ever." The Drum (Glasgow, Scotland) (04/29)


P&G continues its focus on ad spending

AAF SmartBrief | Apr 27, 2016

P&G salutes the mothers of Olympians

AAF SmartBrief | Apr 28, 2016

GS&P show the disorienting effect of Grandma's Cookies

AAF SmartBrief | Apr 29, 2016

Coca-Cola debuts new look for Dasani

AAF SmartBrief | Apr 29, 2016

J.M. Smucker Co. seeks agency or agencies for 29 brands

AAF SmartBrief | Apr 28, 2016

Gatorade pays tribute to Peyton Manning in new ad

AAF SmartBrief | May 02, 2016

Kristen Bell, Dax Shepard watch food find love in new R/GA, Samsung ad

AAF SmartBrief | Apr 28, 2016

Opinion: What millennials expect from marketers

AAF SmartBrief | Apr 27, 2016

Snapchat being used by colleges to entice new students

AAF SmartBrief | Apr 28, 2016


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