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What all great logos need to have

AAF SmartBrief | Feb 27, 2015

There are 10 core questions to answer before designing a company logo. Alina Wheeler, author of "Designing Brand Identity," says you should first consider which type of logo works best for your company, then think about the message you want it to send. "When people look at [your logo], they should get a feel for your brand personality and your distinctive point of view," Wheeler says. Entrepreneur online (02/25)


Apple Watch gets a glossy Vogue spread

AAF SmartBrief | Feb 26, 2015

Coca-Cola to celebrate 100 years of its "contour" bottle

AAF SmartBrief | Feb 23, 2015

Review: Comcast delivers a "beautiful" Oscars spot

AAF SmartBrief | Feb 23, 2015

Energy drink backed by 50 Cent gets a brand makeover

AAF SmartBrief | Feb 25, 2015

"Office Space" boss returns in HipChat spot

AAF SmartBrief | Feb 26, 2015

Lego, Dove and Samsung saw big social buzz during Oscars

AAF SmartBrief | Feb 24, 2015

Facebook's understated friendship focus pays off in 3 ads

AAF SmartBrief | Feb 27, 2015

Caterpillar powers a Chinese village in video from Ogilvy

AAF SmartBrief | Feb 25, 2015

Coca-Cola ad imagines a series of escalating disasters

AAF SmartBrief | Feb 26, 2015


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Nominate an Outstanding Professor for the 2015 Distinguished Advertising Educator Award

AAF SmartBrief | Feb 27, 2015

Visiting Professor Program fellowship application deadline extended to March 13

AAF SmartBrief | Feb 27, 2015

Parents: AdCamp Applications are due soon!

AAF SmartBrief | Feb 26, 2015

Reminder -- Alpha Delta Sigma Nominations are due March 6!

AAF SmartBrief | Feb 26, 2015

Graduating? Join the only professional honor society for advertising studies in the country

AAF SmartBrief | Feb 25, 2015




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