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Do agencies have a place in influencer marketing?

AAF SmartBrief | May 26, 2017

More brands are bypassing agencies and instead turning to influencers to plan campaigns, such as Anheuser-Busch's use of 20 microinfluencers to create content for Bud Light during Super Bowl weekend, which generated 866,000 organic views. Skin care brand InstaNatural consults influencers rather than agencies for its campaigns, and Viacom tapped Snapchat creator Shaun McBride as its creative strategy consultant. Digiday (05/24)


Pepsi debuts new flavor with Snapchat codes

AAF SmartBrief | May 24, 2017

Grey, Gillette tell sons to turn to their dads, not smartphones

AAF SmartBrief | May 25, 2017

Chick-fil-A's cows are in hiding; McCann puts their barn on Homestay

AAF SmartBrief | May 26, 2017

Purchase intent boosts Pinterest's marketing potential

AAF SmartBrief | May 23, 2017

Apple shows how easy it is to switch to iPhone with digital split-screen spots

AAF SmartBrief | May 24, 2017

Sources: Snapchat offering discounts to marketers

AAF SmartBrief | May 25, 2017

GE Appliances solve everyday problems in new ads

AAF SmartBrief | May 23, 2017

Droga5, MailChimp make the black hole of marketing vanish

AAF SmartBrief | May 24, 2017

Huge, Malibu tell millennials how to every day this summer

AAF SmartBrief | May 26, 2017


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