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Pre-roll ads yield highest recall, cited as least interruptive by viewers

AAF SmartBrief | Apr 18, 2017

Desktop and mobile users find pre-roll ads the least disruptive and say mid-roll ads are the most interruptive while watching digital content, per a study by Magna and YuMe. Additionally, pre-roll ads resulted in the highest ad recall. Campaign US (free registration) (04/18) MediaPost Communications (04/17)


Ogilvy, Dove champion diversity of "Real Moms"

AAF SmartBrief | Apr 17, 2017

Kobe Bryant unveils his creative side with BodyArmor

AAF SmartBrief | Apr 19, 2017

Kaling hints that Coke tastes best at McDonald's

AAF SmartBrief | Apr 18, 2017

Fitzco McCann adds surnames to "Share a Coke"

AAF SmartBrief | Apr 19, 2017

Pandora's on-demand music debuts with multichannel push

AAF SmartBrief | Apr 20, 2017

Chandelier Creative highlights Aniston's glamorous life for Smartwater

AAF SmartBrief | Apr 18, 2017

New rules for the modern job seeker

AAF SmartBrief | Apr 19, 2017

Ad industry players discuss technology to counter disruptive ads

AAF SmartBrief | Apr 21, 2017

State Farm spots local ad opportunity via digital screens at 18,000 gas stations

AAF SmartBrief | Apr 19, 2017


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