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Bud Light says it regrets bottle message that "missed the mark"

AAF SmartBrief | Apr 29, 2015

Bud Light sparked anger on social media when a post on Reddit brought attention to a bottle message included as part of its "Up for Whatever" campaign. The bottle featured the line, "The perfect beer for removing 'No' from your vocabulary for the night." Alexander Lambrecht, vice president of Bud Light, said the message "missed the mark, and we regret it." Adweek (04/28)


Why "connected moments" are the next advertising frontier

AAF SmartBrief | Apr 27, 2015

Doritos brings its spicy "Roulette" bags to the U.S.

AAF SmartBrief | Apr 28, 2015

Dick's Sporting Goods launches female-targeted push

AAF SmartBrief | May 01, 2015

Reports: Bud Light takes a hit from bottle-message backlash

AAF SmartBrief | May 01, 2015

McDonald's chief outlines the company's turnaround plan

AAF SmartBrief | Apr 27, 2015

NBA star Kevin Durant joins Sonic guys in ads from GSP

AAF SmartBrief | Apr 28, 2015

Hulu pitches co-branded video ads to advertisers

AAF SmartBrief | Apr 30, 2015

VW ad shows people re-enacting the Web's best cat videos

AAF SmartBrief | Apr 28, 2015

Abercrombie says marketing will focus on clothes, not bodies

AAF SmartBrief | Apr 27, 2015


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