Focus on practical gains to see AI's value | Marketing is a discipline, not a department | LinkedIn shares tips for maximizing AI search presence
 
February 5, 2026
CONNECT WITH SMARTBRIEF XFacebookLinkedIn
 
 
SmartBrief on Small Business
SIGN UP ⋅   SHARE
 
Top Story
 
Female small business owner placing open sign in business window
(MoMo Productions/Getty Images)
Cost pressures, selective lending reshape small businesses
Small businesses are increasingly prioritizing resilience over rapid growth because of rising costs and selective lending. Over half of small businesses require $50,000 to $500,000 in initial capital, leaving little margin for error. Despite these challenges, 74% of small business owners anticipate revenue growth in 2026, although only 60% plan to expand operations.
Full Story: Entrepreneur (2/4)
share-text
 
 
 
 
Problem. Solved.
 
Focus on practical gains to see AI's value
Businesses are finding that generative AI, exemplified by OpenAI's ChatGPT, falls short of miraculous expectations as companies, including Nvidia and Alphabet, invest heavily in it. Many companies are dissatisfied with AI's performance, with 42% having abandoned most of their AI initiatives by mid-2025, up from 17% the previous year. Businesses are advised to reassess AI investments, focusing on practical solutions that address real operational issues rather than hoping for transformative miracles.
Full Story: Forbes (tiered subscription model) (2/3)
share-text
 
 
 
 
Marketing
 
Marketing is a discipline, not a department
Marketers must balance customer insights, organizational capability and company culture to drive business performance, writes Johnny Corbett, founder of WhichWayUp. Corbett introduces "The Sweetspot," a framework that views marketing as a discipline instead of a department, emphasizing the need for marketers to influence business strategy and collaborate across functions.
Full Story: Marketing Week (UK) (free content) (2/4)
share-text
 
LinkedIn shares tips for maximizing AI search presence
LinkedIn has shared strategies for maximizing visibility in AI-generated search results, emphasizing the importance of structured content, clear HTML and credible authorship. As SEO evolves, with 60% of Google searches ending without a click, LinkedIn's approach focuses on LLM referral traffic and AI visibility tools. This shift away from traditional SEO underscores the need for small businesses to build credibility and maintain a presence across multiple platforms to enhance discovery by AI tools.
Full Story: Social Media Today (1/28)
share-text
 
 
 
 
Featured Content
 
Sponsored Content from Netline
 
 
15 AI Mistakes CEOs Make and How to Avoid Them: A Guide to Human-Centered Technology Implementation
 
 
Create Your Dream Work
 
 
All Things Innovation Releases AI-Driven Innovation & Insights Solutions Showcase
 
 
Management Series: What do All Great Managers Have in Common
 
 
Stay Interviews: Why And How To Use Them Successfully
 
 
 
 
Management
 
4 signs to watch for to improve the knowing-doing gap
 
4 signs to watch for to improve the knowing-doing gap
(NicoElNino/Getty Images)
While trainings and workshops provide language and knowledge to your staff, it may also result in a "knowing-doing" accountability gap that must be filled by applying these skills in real-life situations with ongoing coaching and measurement, writes consultant and speaker Marlene Chism. Be aware of four main issues, including how culture may be undermining competence, how accountability is measured and if managers are confusing conflict management with crisis intervention, Chism warns.
Full Story: SmartBrief/Leadership (2/2)
share-text
 
 
Survey: Compliance training lacks real-life relevance
HR Dive (2/3)
 
 
 
 
Today's Economic Indicator
 
US service sector shows strong growth in Jan.
The US services sector showed strong growth in January, with the Institute for Supply Management's index remaining at 53.8 for the second consecutive month. This marks the strongest back-to-back expansion since October 2024, highlighting increased business activity in the nation's largest economic sector.
Full Story: Bloomberg (2/4)
share-text
 
 
 
 
Tips & Tools
 
Reflection, action can reignite personal joy at work
Rev. Dr. Robert Turner offers four steps to rediscovering joy at work, emphasizing the internal nature of joy compared with external happiness. The steps include finding purpose, fostering a joy-centric organizational culture, leveraging coaching and practicing conscious recognition. Turner illustrates these points through the story of Cyrus, a software engineer who reignites his passion for work by mentoring, continuous learning and aligning with his core values.
Full Story: Training magazine (1/26)
share-text
 
 
 
 
Most Read Stories
 
 
Funding options for small businesses beyond savings
Forbes (tiered subscription model) (1/23)
 
 
How to create job listings that attract qualified candidates
CO— (US Chamber of Commerce) (1/26)
 
 
10 security strategies for small businesses in 2026
The Good Men Project (1/25)
 
 
 
 
Just for Fun
 
Builder creates a fully functioning LEGO typewriter
 
Builder creates a fully functioning LEGO typewriter
(Koenkun Bricks/YouTube)
Lego released a kit in 2021 to allow fans to build a typewriter, but it wasn't functional, so a LEGO builder known as Koenkun Bricks has constructed a working typewriter using rare and traditional Lego pieces -- including letter tiles -- along with elastic bands. After much trial and error, he was able to type messages on a spinning board. He even used his creation to type a love note to LEGO itself, proving bricks can be romantic too.
Full Story: My Modern Met (2/2)
share-text
 
 
 
 
Editor's Note
 
 
Thank you for reading SmartBrief on Small Business!
Hello, readers! I'm Lindsey Feth, and I cover small business for SmartBrief. I spend my time exploring what's working, what's changing and what might come next in the small business sector. To share your thoughts or connect, you can email me at Lindsey.Feth@Futurenet.com.
-Lindsey Feth
 
 
 
 
SmartBreak: Question of the Day
 
The Winter Olympics in Italy get underway on Feb. 6 in Cortina, Italy. Charles Jewtraw of the US won the first ever gold medal in the inaugural Winter Games in 1924 for which sport?
VoteBobsled
VoteCurling
VoteDownhill skiing
VoteSpeed skating
 
 
Got this from a friend? Subscribe now and stay in the loop!
Sign Up
 
 
“

I know there's still a chance, and as long as there's a chance, I will try.
Lindsey Vonn,
alpine ski racer

“
 
 
 
SmartBrief FutureFollow SmartBriefXFacebookLinkedIn
Contact Us: Feedback | Advertise
Sign Up | Update Profile | Advertise with SmartBrief
Unsubscribe | Privacy Policy
Copyright © 2026 SmartBrief. All Rights Reserved. A division of Future US LLC.
Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.