Nickelodeon Chief Creative Officer Kim Rosenblum recognizes that part of the network's success comes from it proactively offering its young audience what it desires, as well as including popular social media personalities such as JoJo Siwa and Liza Koshy in its lineup. "It's important to us to be cross-platform and pitching and catching across social and YouTube and our channels," Rosenblum says.

Cadent, an advanced TV advertising company, estimates that more than 65 million households can be served targeted ads but only about one-eighth of the inventory is available. Ad buyers are particularly interested in inventory offered by Turner, NBCUniversal and other TV networks that enable them to reach households that match specific targeting parameters.

Comcast is expanding its gaming wings and has announced plans to invest $50 million to build Philadelphia's Fusion Arena, a 3,500-seat complex that will host competitive video game tournaments. The grand opening is scheduled for 2021, and the arena will include several thousand square feet of LED screens, as well as high-speed internet in the club seats.

The Disney-Fox merger culminated last week, bringing together some of the most valuable assets in Hollywood. The merger is expected to fortify Disney's ability to compete against Netflix, as well as give the media giant more leverage over box office revenue when dealing with theaters.

Cox Communications is working on the rollout of a streaming service for its broadband-only subscribers, similar to Comcast's Xfinity Flex. Xfinity Flex includes free and paid music and video apps, allows customers to subscribe to pay-TV packages and integrates with the xFi smart home digital dashboard.

Apple has just launched a streaming service offering original movies and shows, as well as music, magazine and news coverage. Netflix has chosen not to provide its content through Apple's platform, and HBO's participation is uncertain.

Comcast is giving broadband customers another reason to stick around with the rollout of Xfinity Flex, a new $5 monthly service that allows internet subscribers to stream movies and TV. The new offering also allows access to other streaming video platforms, such as YouTube, Pluto TV, Netflix and Amazon.

CNN President Jeff Zucker has stepped up to lead the Turner Sports side of NCAA coverage in partnership with CBS Sports Chairman Sean McManus. March Madness coverage will see 67 games aired across CBS, TBS, truTV and TNT and online on March Madness Live.

A recent study by Parks Associates reveals that consumer spending on subscription over-the-top TV services has not changed in three years, remaining at an average of nearly $8 a month. Changes may be looming, however, with new streamers entering the market, which could increase the number of streaming households, pull subscribers from leader Netflix or raise the average spending amount.

Data from a survey by Morning Consult and The Hollywood Reporter reveal that Republicans and Democrats differ over not only the political content of late-night shows, but also how much those shows should tackle politics at all. Some 62% of Republicans say they don't want late-night hosts to discuss politics, while the same share of Democrats say they want to hear political views on late-night television.

Cadillac is introducing its CT5 sedan with a social campaign that includes video using "autonomous sensory meridian response," rendering a sensory experience of being inside the vehicle, says Cadillac President Steve Carlisle. The "Sensory Symphony" series is available on the brand's YouTube channel and across Instagram, Facebook and Twitter.

Papa John's has added Shaquille O'Neal to its board, and the former NBA star will serve as the pizza chain's brand ambassador. O'Neal, who will also invest in nine of the company's Atlanta-area restaurants, aims to help Papa John's restore its image.