Advisors leverage 401(k) advice to connect with young adults
 
June 2, 2026
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530A accounts app launch offers advisors unique opportunity
The rollout of the app for 530A accounts, also known as Trump Accounts, presents a significant opportunity for financial advisors to step into a pivotal role. Advisors are positioned not just to assist families in opening these accounts, but also to lead broader discussions around saving, investing and long-term financial planning. NAIFA emphasizes that the path to lasting financial security for children will rely on trusted professionals who can guide and educate families, reinforcing the advisor's importance in shaping generational financial security.
Full Story: Advisor Today (5/28)
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Cash drug pricing raises questions for Medicare beneficiaries
Recent prescription drug reforms have focused on lowering out-of-pocket costs through redesigns to Medicare Part D, but the emergence of prescription discount programs is creating new challenges for retirees, writes Tricia Blazier of Allsup. While beneficiaries might find that cash-pay programs offer lower immediate costs, these purchases often do not count toward the Medicare Part D annual spending cap, potentially leading to higher overall expenses.
Full Story: ThinkAdvisor (free registration) (5/29)
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Study: Target-date funds show strong retention in 401(k)s
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Report: Estate planning shifts to advisor-led tech
The Oasis Group has released a report highlighting a significant shift in estate planning, from a document-heavy process to a digitally enabled, advisor-led service. The report provides a framework for evaluating estate planning technology, emphasizing the integration of AI and other digital tools.
Full Story: Wealth Solutions Report (5/28)
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Lawmakers consider allowing first-time homebuyers to tap 529 funds
Lawmakers are considering a significant expansion of 529 plans to allow account balances to be used for first-time home purchases. This comes as 529 plans reached a record $576.7 billion in assets in 2025, reflecting their evolution from college-savings tools to broader financial-planning instruments. The proposed expansion aims to address concerns about unused balances and enhance the utility of 529 plans, following recent changes that allow funds to be rolled into Roth IRAs.
Full Story: Financial Advisor (5/29)
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Advisors leverage 401(k) advice to connect with young adults
Financial advisors can use 401(k) conversations to connect with their clients' children, highlighting the importance of taking advantage of employer matches from the start of their careers. Advisors emphasize the educational aspect of these discussions, noting that this approach not only benefits the next generation but also strengthens the advisor-client relationship by demonstrating a vested interest in the financial well-being of clients' families.
Full Story: Financial Planning (5/28)
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Advisors can use neuroscience to connect with prospects
Financial advisors can increase their chances of converting prospects into clients by encouraging prospects to talk about themselves, says advisor sales coach Dan Solin. His method involves asking questions and making prospects feel comfortable, which creates a positive emotional connection. "What neuroscience tells us is that people like people who empower them to talk about themselves," Solin says.
Full Story: ThinkAdvisor (free registration) (5/27)
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NAIFA is the voice of insurance and financial service professionals
 
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About NAIFA
 
Founded in 1890, the National Association of Insurance and Financial Advisors is the leading association for financial service professionals in the United States of America. NAIFA members, in every Congressional district and every state house, subscribe to a strong Code of Ethics and represent a full spectrum of practice specialties to promote financial security for all Americans. Complimented by its professional development and consumer communities, the Society of Financial Service Professionals and Life Happens, the association delivers value through advocacy, service, and education.
 
 
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When the heart speaks, the mind finds it indecent to object.
Milan Kundera,
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