Example of one of the ads for NAB's "You Belong Here" recruitment campaign (NABroadcasters/YouTube)
The National Association of Broadcasters' "You Belong Here" campaign was born in response to broadcasters' appeals for assistance in attracting new recruits to the industry amid misconceptions about the future of linear television and radio, says NAB Leadership Foundation President Michelle Duke. Broadcasters tend to be passionate about what they do, and students and others interested in industry careers shouldn't be afraid to approach them about mentorship and opportunities, Duke says.
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"Password sharing continues to be prevalent throughout the streaming video industry," said Leichtman Research Group President Bruce Leichtman, as LRG's latest survey found it occurring among 10% of services. The rate rises to 17% for viewers between 18 and 34.
The ongoing standoff between Universal Music Group and TikTok that resulted in UMG pulling its music from the platform has allowed independent artists to climb Billboard's TikTok Top 50 chart, but experts warn that taking advantage of the situation could damage the ecosystem permanently. "This should also serve as a reminder to the independent community: You can't rely on someone else's platform to reach your audience. This month it's UMG, next month it could be your distributor," says Jody Whelan of Oh Boy Records.
Updated viewer retention charts in YouTube Studio offer analysis of specific audience behaviors and how individuals are engaging with content that can be filtered by subscribers and non-subscribers, new and returning viewers and organic and paid traffic. YouTube is testing the tool among select creators, and hasn't disclosed specific timing for a full rollout.
Legislation targeting TikTok, whose parent company ByteDance is based in China, is before the US Senate, but Ben Werschkul points out that other tech-related proposals have died there, "including data privacy efforts and a move to prohibit tech giants from favoring their own products." Early signals indicate the Senate will move slowly, if at all, on the House-passed bill.
Advertising slots for this year's March Madness broadcasts are almost entirely sold out, and the tournament -- which airs on CBS, TBS, TNT and TruTV while streaming on Max, Paramount+ and the March Madness Live app -- is expected to give networks a ratings boost. Last year's championship game between the University of Connecticut and San Diego State was the most-watched basketball game of the year, and the tournament's high stakes and short duration keep viewer interest high.
NBCUniversal launched enhanced ad features, incorporating first-party identity and VideoAmp data into its AI-powered One Platform Total Audience. NBCU also unveiled biddable programmatic ad inventory for the Olympics and Paralympic Games through The Trade Desk, expanded its Must ShopTV shoppable ad format to more shows and introduced a Virtual Concessions ad format with QR codes for at-home delivery.
NBC News senior Washington correspondent Hallie Jackson has been selected to fill the anchor role left vacant on the Sunday edition of "NBC Nightly News" when Kate Snow stepped down last month. "Hallie is an exceptional journalist and an extraordinary broadcaster, representing the very best of NBC News. She is a natural fit to anchor our flagship newscast on Sundays," says NBC News EVP Janelle Rodriguez.
NAB Show is now accepting entries for the 2024 Excellence in Sustainability Awards. These awards celebrate outstanding achievements in media technology and production, recognizing contributions that demonstrate significant sustainable impact and foster economic and social development.
The latest Television and Radio Broadcasters' Guide to the 2024 NAB Show gives an overview of key sessions and events for broadcasters to attend, including Main Stage sessions and information about the Broadcast District.