A multi-year deal makes Applebee's the NFL's Official Grill + Bar and the restaurant chain is celebrating with 20 bonus boneless wings for customers who spend $40 online during the league's draft. Joel Yashinsky, head of marketing, expressed optimism about working with the NFL's other sponsors and noted that Applebee's has had "some really great success on TikTok in the last few years."
No technology platform has developed sufficient tools to ensure ad transparency ahead of major upcoming elections, CheckFirst and Mozilla have found. Companies like X and Snap got the lowest scores, which mark how easily users can find information like ads' target audience and reach, and "even the best approaches don't meet [the researchers'] baseline."
Demand for digital streaming and podcast advertising drove radio's digital revenue up 6.8% to reach $1.9 billion last year, a Borrell Associates and Radio Advertising Bureau study reveals. Data from the Interactive Advertising Bureau indicates that digital audio's 18.9% 2023 revenue increase made it the fastest-growing segment in online advertising.
Yahoo has expanded its Next-Gen Solutions and ConnectID identity programs to include connected TV media. As IP address identification and third-party cookies decline, Yahoo executives say, new forms of data become increasingly important.
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Google Ads' Demand Gen now lets advertisers create images by prompting generative AI and use their existing assets to spawn similar visual content. The company promises that all images the engine creates will be unique.
New York Apple Sales introduced Yes! Apples to stores four years ago in an effort to increase sales and shopper loyalty through a recognizable produce brand. Still, challenges to increasing brand-based marketing in the produce aisle include not knowing how the crop will perform each year and restrictions on signs in stores, said Michael Perdigao, vice president of advertising and corporate communications for pomegranate, mandarin orange and pistachio brand Wonderful Company.
Integral Ad Science has incorporated Global Alliance for Responsible Media misinformation discussion standards into its Total Media Quality AI-powered brand safety product. Other new features include enhanced reporting at the content level, more streamlined user experiences and the ability to track brand suitability and safety over time.
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